Insightful Connections

Aryn is Senior Vice President at Fieldwork Inc. Fieldwork makes qualitative research easy, effective, and human. They handle details from recruiting participants to hosting and managing projects, allowing their clients to focus on the insights. With welcoming, convenient, and purpose-built facilities across the US and a trusted virtual platform, their team is here to support all kinds of research...

Our guest today is Pam Goldfarb Liss. Pam is president-bigbrain at LitBrains! Igniting Ideas Inc., and the founder-superfriend trainer at Mission Kid Possible, an online library of kid-sized workshops and live training courses for moderators who want to work with kids and teens. After running Lit Brains for over 30 years and spending over a decade perfecting the Riva course on moderating with kids...

Sign up to hear more Insightful Connections. QuestionPro CEO and founder Vivek Bhaskaran talks about Qualtrics' B$6.75 acquisition of Press Ganey Forsta and how QuestionPro is moving aggressively to capture market share in the aftermath. Do you have a Decipher, Confirmit, or Qualtrics contract? Hit Vivek up on LinkedIn and he'll cut your bill in half. (Mention Insightful Connections to Vivek and w...

Today's guest is Lena Hesselgrave. Lena is head of product marketing at AskNicely. AskNicely is the customer experience platform built for multi-location service businesses. Unlike traditional survey tools that just collect feedback, AskNicely turns customer insights into daily habits for frontline staff, helping businesses improve retention, grow referrals, and deliver consistently great experien...

Our guest today is Ray Fisher. Ray is the CEO and founding partner at Aha! insights technology. Founded in 2013, Aha! insights technology is a global activity-based qualitative research platform designed to give insights teams and consultants the tools to deploy and analyze live and asynchronous consumer and B2B research studies using the sophisticated AI-enhanced digital technologies. In addition...

Our guest today is Raina Rusnak. Raina is Head of Consumer Insights at StarKist Co., a socially responsible company dedicated to providing nourishing, convenient protein products to consumers across the US. In her role, Raina drives product sensory research, brand health analysis, and the development of innovative flavors. With her expertise in consumer behavior, she helps shape strategic decision...

Izzy Parishos. Izzy is a lead insights consultant at Xero. Founded in 2006, Xero is the global small business platform that helps customers supercharge their business. Prior to working at Xero, Izzy was a consultant at C-Space and a senior research executive at Harris Interactive. She's worked out of offices in Australia, the UK, and most recently the US, conducting research on every continent in...

Nithi Kumar is Global Head of Experience Solutions and CX Growth North America / APAC at Kantar. Kantar is the world’s leading marketing data and analytics business and an indispensable brand partner to the world’s top companies, including 96 of the world’s 100 biggest advertisers. Prior to joining Kantar, Nithi was leading CX for Telenor Group in Asia, one of the largest global communications ser...

Roddy is the COO at dtect. Founded in 2022, dtect is the data quality platform that prevents survey fraud. It makes you more effective by using advanced technology to ensure your data is real. Prior to joining Detect, Roddy held leadership positions at DISQO, Feedback Loop, and Dynata.

Michael Hess is Co-Founder and CEO at Emporia. Founded in 2021, Emporia is a premiere B2B audience activation company, enabling organizations to find, qualify, and engage hard‑to‑reach decision‑makers worldwide. Unlike others in the sample and insights space, Emporia unifies programmatic recruitment, automated LinkedIn credentialing, and real‑time activation, allowing clients to launch studies, re...

Andrew is the AVP of Enterprise Consumer and Customer Journey Insights at TD Bank. His team of consumer and customer journey insights practitioners lead support the consumer and customer journey insights needs of TD Bank in both Canada and the US. His team is responsible for insights related to Brand, Citizenship, Sponsorship, ESG, Product, Customer Journey, and Diverse Communities. Prior to TD, A...

Wes is the founder and president of Rare Patient Voice. Founded in 2013, Rare Patient Voice is a trusted partner in patient and caregiver research, committed to bringing the opinions and experiences of rare and non-rare patients and family caregivers to the forefront. They help clients find rare and non-rare disease patients and caregivers for studies and connect patients and caregivers with paid...

Layla is the founder and chief Insight officer at Upwords. Since 2008, Layla, and her team at Upwords have been delivering insights that inspire strategy, innovation, communication, and experiences. What sets them apart is their ability to craft compelling narratives that go beyond data, stories that Spark connection, unlock understanding, and ultimately drive business growth. Prior to founding Up...

Andrej is a co-founder at Unsurvey. Founded in 2024, unSurvey is a platform for running qual interviews using AI that helps researchers speak to an order of magnitude more people than ever before possible. Unlike others in the AI qual-at-scale space, unSurvey can run rich human-like voice-to-voice conversations thanks to unSurvey's conversational flow builder allowing clients to steer conversation...

Sue Collin is an experience-rich Marketing Insights Professional. She began her career 30+ years ago in the Quantitative space and has since added a Qualitative emphasis to her repertoire. She heads up RTi Research’s Qual Practice. Sue finds that her deep Quant expertise offers a unique perspective in connecting the dots of non-linear Qual conversations with both B2B and B2C consumers. While she’s...

Monika Rogers is VP of Growth Strategy for CMB. CMB is a trusted insights and analytics partner for Fortune 500 brands, delivering sophisticated custom research that drives growth and efficiency. An ITA group company CMB is ranked as one of the top 25 insights and analytics companies by the Insights Association. Prior to joining CMB, Monika was co-founder and CEO at Digsite, ran her own boutique r...

AJ is the Founder of Good Human Partners. Founded in early 2023, Good Human Partners is the culmination of over two decades in the Market Research Industry. Having the first hand experience across roles and departments, GHP has built its business on service and find the right solution. They are not one size fits all and truly believe in the work and trust it takes to be a true partner. Prior to st...

Michaela Gascon is the President and CEO of KJT group. Founded in 2007, KJT provides strategic market research and medical communication services to healthcare organizations. They specialize in the pharma/biotech space and have partnered with many of the top 25 pharma companies. Unlike others in healthcare insights, KJT’s proprietary approach, Insight by Design, is based on service-design thinking...

Andy is a Vice President at Zintro and head of project management & recruitment. Founded in 2007, Zintro is a market research-focused expert network that helps researchers get access to decision-makers, experts, and other audiences for qualitative research. Unlike others in the expert network, panel, and research recruitment spaces, Zintro excels at custom recruitment and finding people other...

Marin is the Founder and CEO of Peekator. Founded in 2018, Peekator is a quantitative survey platform designed to help companies conduct efficient primary research, allowing them to focus on extracting insights. Peekator specializes in providing high-quality panel data, backed by a money-back guarantee, and offers innovative AI solutions like the recently introduced Conversational AI.

Susan is an Award-winning Qualitative Researcher & Business strategist. Her consultancy, FaderFocus, is a business transformation catalyst. They challenge baseline assumptions and inspire businesses to “think and act differently” about the most mission-critical challenges that are impacting their business health. Susan talks with us about the importance of Wide Open Listening; Role of stories...

Mary Mathes is the Director of Data and Insights at Alpha Diver. Founded in 2011, Alpha-Diver is the consulting firm that applies decision science to drive consumer Interest & Action. Their psychologists, neuroscientists and strategists use a model-based approach grounded in neuroscience to guide leading brands, retailers, and the Wall Street analyst community to more deeply understand – and p...

David is a managing partner at TLDR Insights. Founded in 2020 TLDR. Insights is a boutique marketing research and strategy firm that builds on years of industry experience to deliver strategic insights that help clients make an impact. Unlike many research agencies, TLDR is staffed entirely by highly experienced researchers, allowing their clients to receive speed, quality, and actionable recommen...

Our inaugural guest is Hugh Carling, Hugh is a co-founder at Liveminds. Founded in 2010, Liveminds is democratising qualitative research with AI. Their simple, fast, mobile-first platform has been used for over a decade in more than 80 countries by many of the worlds' leading brands, and now they're working to enable the other 70% of the world's economy to benefit from access to qualitative insigh...