Sidewalker Daily

Influencer Confidential

Welcome to Influencer Confidential, a podcast brought to you by Sidewalker Daily. In this podcast, we are dedicated to creating transparency in the Influencer Industry and showing what it takes to succeed in this new world. Sidewalker Daily is a consulting agency that works on both sides of the influencer industry. On one hand, Sidewalker Daily consults for brands and public relations firms on their influencer marketing initiatives and social media strategy and on the other, the company works with influencers and creators to help them build sustainable businesses online. Sidewalker Daily's uni...

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Autor

Sidewalker Daily

Kategorie

Business

Podcast-Website

www.sidewalkerdaily.com

Neueste Folge

29. Okt 2026

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How Travel Influencers Make Money in 2026 #276 11.12.2025

🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim Are you still wondering how travel influencers actually make money in 2026…in THIS economy? And more importantly — if YOU can do it too? (Hint: brand deals can easily hit 6-figures 👀) In this episode, I’m breaking down the real ways travel creators are getting paid right now so you can finally treat your travel content li...

How This UGC Creator Landed Paid Brand Deals With Only 174 Followers [Creator Currency Ep. 20] 04.12.2025

You Can Follow Alexandra here: Instagram: https://www.instagram.com/itsalexandrapage/ X: https://www.x.com/@itsalexndrapage/ TikTok: https://www.tiktok.com/@itsalexandrapage/ Alexandra’s Freebie for Creators: https://link.vayda.studio/luxeugckit Alexandra’s Template Bundle for Creators: https://link.vayda.studio/luxeugcbundle Meet my student, Alexandra. What actually moves the needle when it comes...

How to Become a Travel Influencer in 2026 | Beginner’s Guide #275 20.11.2025

🔗 Get 50% OFF your first month with GigSky: https://rebrand.ly/gigsky-esim If you want to make a career out of travel, it’s time to stop treating being a travel influencer like a hobby, and start running it like the business it truly is! In this episode, I’m breaking down exactly how to start and grow your travel creator career from scratch. 💰 Travel Hack for Travel Creators: When you’re traveli...

10 Things Killing Your Paid Brand Deals Income (And You Don’t Even Realize It) #274 13.11.2025

After working on the brand side, managing hundreds of thousands of dollars in budgets, and coaching thousands of Creators, I’ve seen EVERY SINGLE MISTAKE Creators make behind the scenes. In this episode, I’m breaking down the top 10 sneaky mistakes that could be costing you serious money (and what to do instead). We’re talking: → The one word that makes brands think you’ll work for free → How sayi...

How to Become an Influencer and Start Making Money ASAP #273 23.10.2025

If you’ve ever thought, “I want to be an influencer, but where do I start?” This episode is your roadmap. Influencer marketing has changed a LOT over the years, and so has the path to actually becoming one. After 10+ years of working with brands, teaching creators, and managing influencer campaigns, I’ve seen exactly what separates the influencers who thrive from the ones who burn out. That’s why...

How Influencers Use ManyChat (FREE Step-by-Step Tutorial!) #272 16.10.2025

If you’ve ever seen posts that say “Comment GUIDE” or comment a specific word, and wondered how they do that… this episode is for you. ManyChat is behind this and is one of the biggest growth hacks creators are using on Instagram right now! (because it really works!). In this step-by-step episode, I’m showing you how creators are using DM automations to grow faster by boosting engagement, generati...

How To Repurpose Content as a Creator (Creator Hacks) #271 09.10.2025

It can be so overwhelming to be a creator these days… so many platforms, so little time! That’s why in this episode, I’m breaking down exactly how to repurpose your content, so you can save time, maximize your reach, and make every piece of content work harder for you.  You’ll learn how I:  → Turn one big video or post into weeks of content → Adjust my messaging for different platforms (without so...

The Truth About Brand Deals: Top Myths BUSTED #270 02.10.2025

Let’s bust some myths! If you’ve been telling yourself things like: “I don’t have enough followers.” “I don’t post every day.” “I need a manager before brands will notice me.” …then this episode is your wake-up call. After working with thousands of creators, I’ve seen how these limiting beliefs keep people stuck, even when they already have everything it takes to land partnerships. In this episode...

UGC for Beginners 40+: How to Get Started with Megan Collier [Creator Currency Ep. 19] 30.09.2025

You Can Follow Megan Here: Instagram: https://www.instagram.com/megan_ugc TikTok: https://www.tiktok.com/@megan_ugc The Ultimate UGC course: https://stan.store/affiliates/1779ad34-5240-47f2-9e65-98f5328c74af In this episode, we sit down with Megan Collier to talk all things UGC (User Generated Content) and her journey stepping into the space. Megan opens up about what it’s really like getting star...

The Truth About Amazon Influencers & How They Really Make Money #269 25.09.2025

🔗 Sign up for Levanta here: https://app.levanta.io/auth/refer/creator/c674f6cc-0b71-456d-ae0d-3c90e527853f/sign-up Do you have an Amazon shop? Be honest… how's it going? 👀 Here’s the truth: Most influencers and creators set up their Amazon shop, drop a few links, and then… crickets. And I get it. Earning a few cents (or a dollar at best) per sale isn’t exactly motivating. But here’s the kicker:...

How to Start a Podcast in 2025 Step by Step for Creators & Influencers #268 18.09.2025

Podcasting has become one of the most powerful ways to build trust, authority, and long-form connection with your audience. So if you’ve been thinking about starting a podcast, take this as your sign to say YES — like, now! In this episode, I’ll walk you through how to start your podcast the right way, so it’s not just launched… but built to last. I’m sharing my best tips, lessons from hosting Inf...

Influencer Talent Manager Jen Powell Spills ALL: Brand Deals, Product Lines & Scaling as a Creator [Creator Currency Ep. 18] 16.09.2025

You Can Follow Jennifer Powell Here: Instagram: Jennifer Powell: https://www.instagram.com/jenpowell14/ JP, INC Agency: https://www.instagram.com/hellojpinc/ Lemon Digital HQ: https://www.instagram.com/lemon.hq/ Website: http://www.jenniferpowell.com/ http://www.lemonhq.co/ Get Access to Jennifer's Course: https://jenniferpowell.com/course Discount Code: Sidewalker45 What does it really take to bu...

Why Your Content Isn’t Getting Brand Deals (And How to Fix It) #267 11.09.2025

70% of a creator’s income comes from brand partnerships…are you getting brand deals? 👀 If not, let’s fix that. Here’s the thing: it might not be you... it might be your content. And most creators don’t even realize it. Brands need to see themselves in your content. And if they can’t, they’ll pass. Simple as that. In this episode, I’m breaking down the exact reasons creators struggle to land partn...

She Grew From 15k to 400k Followers in 1 Week (Micro Influencers Are Now In Charge) #266 04.09.2025

One viral TikTok. 23 million views. 400,000 NEW FOLLOWERS 🤯 (oh, and one restaurant shut down). If you’re chronically online like us, you probably already heard about the San Francisco food creator who went from 15k to 400k followers in just ONE week… all because of a shocking restaurant experience. In this episode, I’m breaking down the full story of how this micro-influencer turned an uncomfort...

How Julissa Prado Built @RizosCurls & What She Looks for in Creators [Creator Currency Ep. 17] 02.09.2025

In this conversation, Julissa Prado shares her inspiring journey of building Resource Curls, a hair care brand focused on embracing natural textures. From her early passion for hair styling to creating her own products in her kitchen, Julissa discusses the importance of community, authenticity, and the challenges of entrepreneurship. She emphasizes the role of grassroots marketing and the power of...

Affiliate Income 101: What Every Influencer Needs to Know! #265 28.08.2025

You know we’re all about helping creators get paid, right? So if you’re already sharing your favorite things online… why not earn from it too? In this episode, we’re talking all about affiliate marketing for creators and influencers, especially if you’re just starting out!  Whether you're posting on Instagram, YouTube, TikTok, or even in your group chats (no judgment 😄), affiliate links are an ea...

The Secret Sauce Behind TIME’s Top 100 Creators | Steal These Strategies! #264 21.08.2025

Creators are taking over! 🤯 TIME Magazine just dropped its first-ever Top 100 Creators list, and it’s a game-changer for the creator economy. For the first time, influencers, entrepreneurs, and content creators are being celebrated right alongside the world’s most powerful leaders. And in this episode, I’m diving into what this means for you, too. From Twitch streamers to course creators to viral...

How Influencers Are Shaping the Future of Healthcare [Creator Currency Ep. 16] 19.08.2025

In this conversation, Amaris, a senior vice president of creator marketing at Edelman, shares her insights on the evolving landscape of creator marketing in the healthcare sector. She discusses her background, the day-to-day responsibilities of her role, and the increasing acceptance of creator marketing among healthcare brands. Amaris emphasizes the importance of combating misinformation through...

Influencers: How to Protect Your Instagram Account From Hackers #263 14.08.2025

Your social media platforms = your storefront! If you’re a creator or influencer, your Instagram isn’t just for posting pretty pictures. It’s your business, your livelihood, your INCOME STREAM. Which means… you need to protect it like you would a physical shop, right? In this episode, I’m walking you through simple, easy-to-implement strategies to keep your Instagram safe from hackers, scams, and...

I Reviewed 100+ Creator Media Kits, Here’s What Most Are Missing + FREE CHECKLIST #262 07.08.2025

This document is literally what makes or breaks your chances of getting paid brand deals. This document SPEAKS for YOU. It’s no longer just a list of stats. It’s not just a portfolio of your best content. It’s your sales tool. Your first impression.  The thing that gets brands to say yes (or not reply at all). And yet... so many creators are still getting it wrong. Whether you’re just starting out...

The Million Dollar Creator Mindset: What 7-Figure Influencers Do Differently #261 31.07.2025

What actually sets 7-figure creators apart? (It’s not luck, and it’s definitely not just going viral) In this episode, we’re breaking down the real mindset of successful influencers, and how you can start thinking like a million-dollar business right now. If you’ve been stuck hustling with little growth to show for it, constantly asking “what am I missing?”... this episode is your answer. We’re ta...

Why Every Creator Should Be On Substack | Monetize Your Content! #260 24.07.2025

There’s a new(ish) platform in town…and creators are cashing in. 👀 If you're a creator, influencer, or service provider looking to grow your audience, build a community, and actually own your email list… It's time to take a closer look at Substack! This episode your Substack 101, with everything you need to get started with clarity and confidence. I’m breaking down: ▸ What Substack actually is (a...

Why the Congressional Creators Caucus Is a Game-Changer for Creators #259 17.07.2025

The U.S. government just launched the Congressional Creator Caucus, and FOR THE FIRST TIME EVER, Content Creators are officially recognized as business owners! In this episode, I’m breaking down what this means for YOU  — whether you're full-time, part-time, or just getting started in the creator world.  Here’s what we’re covering: ▸ Your tax rights as a creator and small business owner  ▸ Protect...

How Influencers REALLY Get Invited to Brand Events #258 10.07.2025

You don’t need to be “internet famous” to show up in real-life spaces! If you’re an influencer or content creator ready to expand your network and get off the screen, this episode breaks down how to get in the room — literally! We're diving into: ⤷ How to get on brand + PR invite lists ⤷ How to pitch yourself to PR firms and event organizers ⤷ Tips to find local events happening near you ⤷ And how...

Tariffs & Brand Deals: What Influencers NEED To Know! #257 03.07.2025

There’s been a lot of buzz (and confusion) about tariffs and how they’ll impact the creator economy. Will brand deals slow down? Should you pivot? Are brands even still spending? Short answer: YES. You don’t need to panic, but you do need to start working smarter. In this episode, I’m sharing everything creators need to know RIGHT NOW. ▸ Why brands are doubling down on influencers ▸ What’s really...

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