Indie Board Session

What if the winners of AI search were mostly decided ten years ago? Baptiste Jamin, Co-Founder and CEO of Crisp (a bootstrapped, eight-figure ARR customer messaging platform used by 600,000 businesses, with a team of just 30) sits down with Pascal Levy-Garboua to talk about what actually changed for SaaS when AI arrived, and what only looks like it changed. The SaaSpocalypse is now, and Baptiste i...

Jason Cohen founded WP Engine (now 200,000 customers and 1,200 employees). Before that, he bootstrapped and sold SmartBear. In this episode of Indie Board Session, he joins Pascal Levy-Garboua to share the frameworks he used across both companies to build businesses that grow sustainably without depending on any one feature. The conversation covers: Maximum MRR: The mathematical growth ceiling eve...

What if being stable is now your biggest liability? Robert Ludwig, Co-Founder and COO of Perspective (a bootstrapped, $10M+ ARR performance marketing software company with 7.5k customers) sits down with Pascal Levy-Garboua to talk about what it really means to transform a SaaS business in the age of AI. The SaaSpocalypse is now, and this conversation doesn't soften the blow. Robert shares how Pers...

This week, Tibo Maker announced that he has hit $1M MRR. A few weeks ago, he came on the podcast to talk about how he got where he is today and what he's learned along the way—including years of struggle and setbacks. Tibo built Tweet Hunter to $1M+ and sold to Lemlist, but the aftermath surprised him. Instead of the freedom he expected, he faced crushing pressure from an earn-out deal and post-ex...

In this episode of Indie Board Session, Pascal sits down with Antoine Minoux, founder of Fernand, a customer support tool built for small B2B SaaS teams. With co-host Sai Krishna (founder of Superblog), they unpack what it really means to pick an ICP and stick to it, even when bigger customers come knocking. Antoine shares the real journey behind Fernand, from building ImprovMX (a freemium email f...

Every SaaS founder wants product-market fit as fast as possible. But early on, people aren’t buying your product—they’re buying you. In this episode of Indie Board Session, Pascal sits down with Jung Kim, founder of Klipy.ai , to unpack what actually drives traction in the earliest stages of a SaaS company. Jung shares the real story behind Klipy.ai ’s evolution—from an automatic CRM for small bus...

Every SaaS founder dreams of predictable, compounding revenue. But what happens when your entire business depends on a platform you don’t control? In this episode of Indie Board Session, Pascal sits down with Jon Hainstock, M&A broker at Quiet Light and former bootstrap SaaS founder, to unpack how buyers actually think about risk when acquiring micro-SaaS businesses. Jon shares real examples o...

Before your product takes off, there’s a quiet battle every founder has to win: the one in your own head. In this special edition of Indie Board Session , Pascal steps back to share his 4 biggest lessons from recent founder stories: a collection of insights every Indie needs to build a business that lasts. From mastering patience during the lonely early days, to learning when to spend instead of s...

Every indie founder dreams of freedom: building a business on your own terms, answering to no one. But what happens when your success starts to depend on others? In this episode of Indie Board Session , Pascal welcomes Jason Zigelbaum , founder of Zigpoll , a post-purchase survey tool trusted by thousands of Shopify stores, alongside co-host Elston Barreto of Tiiny Host . Jason shares how he boots...

Every founder dreams of an MVP that takes off right away. But what happens when your first users love your idea… and still don’t use it? In this episode of Indie Board Session , we’re joined by Quentin Decré , founder of Jarvi , an ATS and CRM built for recruiters. After interviewing 100 recruiters, launching an MVP, and seeing usage drop to zero, Quentin made a bold move: he rebuilt everything fr...

Most SaaS start with code. This one started with leadership training. In this episode of Indie Board Session , we go behind the scenes of Discover Assessments , a company that grew from a simple workshop tool into a SaaS serving clients in 36 countries. Along with my co-host Matt Hayes , we are joined by founder Dinup Mathew , who shares what it really takes to productize services, win global clie...

In this episode of Indie Board Session , two SaaS founders break down how AI is forcing a rethink in content creation, GTM, and marketing strategy: Jonathan Anderson, CEO of Candu , a no-code UX editor Riccardo Montis, Founder of Dealshake , a performance marketing agency Here’s what we cover: How B2B tools can supercharge audience targeting Why and how Candu ditched self-serve and went sales-led...

In 2016, Gino Cateriano started Evalart, an online assessment platform for hiring. Initially, it was just a side project for his wife to earn a bit of extra income. The early days were brutal: → First customer: a freelance recruiter → Sales pace: 1 per month (break-even required 2 per day) → After 18 months: finally hitting 1 per day → break-even → By 2019: profitable at $100K ARR → Pandemic tailw...

How do you bootstrap in one of SaaS’s most competitive spaces and still win big? In 2019, Kevin Sahin co-founded ScrapingBee with a bold move: start creating value before you have a product to sell. Kevin started publishing blog posts on Hacker News and Reddit to build an audience from day one. Fast forward: → $5M+ ARR in a hyper-competitive market → Acquired for eight figures by Oxylabs, part of...

Want some essential strategies to turn early traction into lasting enterprise growth? The first Indie Board Sessions are writing a clear playbook from scaling small side projects to closing enterprise deals. In this episode, I unpack four timeless takeaways that keep coming up again and again: ✅ Start your indie project as a side hustle to avoid burnout. ✅ Know your audience early and focus on o...

How do you scale a viral, product-led platform without losing its simplicity? Elston Baretto bootstrapped Tiiny Host , a no-code hosting tool used by over a million people, from a simple MVP into a business doing $500K+ ARR , with 60,000+ signups/month . But most users only pay $9–$38/month . In this episode of Indie Board Sessions , Elston Baretto, David Apple (ex-Notion, ex-Typeform), and I unpa...

How do you grow a niche tool into a broader suite without losing what made it work? Eric Pauley bootstrapped Sendtric , a countdown timer for email marketers, ranked it at the top of Google, and attracted Fortune 50 users all without paid marketing. But over time, platform risk and pricing challenges pushed him to sell. That’s where I came in. In this episode of Indie Board Session , Eric and I un...

What does it take to grow a niche AI-powered SaaS internationally, while building in public, managing multiple projects, and staying focused? In this episode of Indie Board Session , we dive deep with Pauline Clavelloux, who built IACrea, a $10K MRR SaaS that turns real estate photos into furnished, high-impact visuals using AI. She’s also testing a new model by leveraging her audience’s insights...

What happens when your SaaS is scaling fast, but your business lives and dies by someone else’s rules? In this episode of Indie Board Session, we share the behind-the-scenes story of WAMessages, a SaaS we grew 5x in just a few months… and then lost overnight. I'm joined by Noosa Labs’ General Manager, Javier André , who was with me from day one of our first acquisition. Together, we rebuilt, redes...

What drives you once you’ve reached your financial goals?   In this episode of Indie Board Session, we dive deep with Dmytro Krasun, who built Screenshot One from scratch to $15K MRR as a solo founder. After achieving financial stability, he found himself asking "what's next?" —a question many successful founders eventually face. Joining me: 🔹 Dmytro Krasun (Founder, Screenshot One) 🔹 John Rush...

Spot the opportunity: when a market fails to deliver for 30 years, can you build the solution? In this episode of Indie Board Session, we tackle the real challenges of building a bootstrapped SaaS in the enterprise space, navigating cloud marketplaces, and expanding internationally with limited resources. Joining me: Rob McLaughlin (Founder & CEO, Audiences) Patrick Riley (Principal, Cloud Go-...

What does it really take to grow an indie SaaS in a competitive market? And what hard lessons do founders learn along the way? In this episode of Indie Board Session , we go behind the scenes of DropInBlog , from early challenges to key growth decisions. We break down the real struggles of scaling, pricing, positioning, and standing out in the SaaS world. Joining me: 🔹 Jesse Schoberg – CEO and Co...

Spot the flaw: is it in the strategy itself, or in the approach that most people take?  In this episode of Indie Board Session , we discuss the biggest misconceptions about cold outreach, AI’s role in sales, and the messaging mistakes that kill deals. Joining me: Victoria Rudi (B2B SaaS messaging expert) Saurav Gupta (CEO, SalesRobot ) In this episode, we unpack: ✅ The real reason most cold outre...

To introduce the show, I had the great pleasure to be interviewed by Andrew Gazdecki, CEO & founder of Acquire.com . What you'll learn: Why I decided to launch Indie Board Session What can you expect in the coming episodes What makes this show different See you in episode 1 😉 Hosted on Ausha. See ausha.co/privacy-policy for more information.