Imperfect Marketing

Send us Fan Mail What if your first-time offers could work like coffee dates to accelerate high-ticket sales? Discover the secret to building trust with your prospects through an incredible conversation with Craig Andrews, the principal ally and founder of Marketing Agency Allies For Me. Craig shares a heartwarming story from his own life and reveals how a powerful first-time offer can create a la...

Send us Fan Mail Do you feel like the podcasting space is too crowded for your unique voice and ideas? Let me assure you, there's never been a better time to jump into the rapidly growing world of podcasting. In this eye-opening episode of Imperfect Marketing, I'm here to debunk misconceptions and reveal the vast audience waiting to discover your one-of-a-kind content. Listen in as I sha...

Send us Fan Mail What if there was a way to transform your relationship with paper clutter and finally make peace with that dreaded 'Doom box'? That's exactly what we're exploring today with our special guest, C. Lee Cawley, creator of the Paper Cleanse course. Her revolutionary approach to paper management, aptly named the KARMA of Paper Management, has changed my life, and I...

Send us Fan Mail Have you ever dreamed of becoming a successful nonfiction author, but struggled to find the right guidance? Look no further, as book coach Nancy Erickson shares her expertise on writing high-impact, nonfiction books in our latest conversation. Nancy reveals her step-by-step process to help authors clarify their message and create an engaging, informative book that resonates with r...

Send us Fan Mail Welcome back to Imperfect Marketing with your host, Kendra Corman, your personal marketing coach. In today's episode, we address a common dilemma faced by many marketers - "not enough time." Kendra shares effective strategies to help you regain control over your time and become a more efficient marketer. What to expect from this episode: Prioritize: You can't d...

Send us Fan Mail Are you tired of feeling stuck in your business and personal life? Discover the Emotional Freedom Technique, a tool that can help you process your emotions and find freedom from limiting beliefs. But can tapping really reduce stress and anxiety? Join us as we explore the science behind this practice and hear from those who have experienced its benefits firsthand. Just when you thi...

Send us Fan Mail Welcome back to the Imperfect Marketing podcast with your host, Kendra Corman. This episode takes a fascinating journey into the world of podcasting. If you've ever considered starting your own podcast, then you're in the right place! Kendra breaks down the top five compelling reasons why you should grab that microphone and share your voice with the world. In this episod...

Send us Fan Mail Are you ready to propel your business growth to new heights? Well, strap in and join us as we delve into the world of sales metrics and customer journey optimization with our expert guide, Gary Garth! In this episode, we're uncovering: - How to master the art of using sales metrics and customer journey to turbocharge your business ventures. - The secret recipe to designing en...

Send us Fan Mail Welcome to another thrilling episode of the Imperfect Marketing Brief with your host, Kendra Corman. Today, we dive into the heart of social media and storytelling, and why they go hand in hand. In this episode, you'll discover: Storytelling Everywhere: From the movies we watch to the books we read, storytelling plays a pivotal role in our daily lives. It's also present...

Send us Fan Mail Buckle up, because we're about to tackle that pesky writer's block and smash our goals, all in one go! How, you ask? Well, let's dive into the world of a non-fiction book coach and see how they work their magic for us, the busy bees of entrepreneurship! In this episode, we're unearthing: - The game-changing perks of having a non-fiction book coach in your corne...

Send us Fan Mail Welcome back to another Imperfect Marketing brief with Kendra Corman. In this episode, we delve into the world of AI - its power, its efficiency, and the careful navigation it requires. Here’s what you can expect from this enlightening episode: Ubiquity of AI: You may not realize it, but AI might already be playing a big role in your day-to-day tasks. From recording client meeting...

Send us Fan Mail Ever feel like your message is just not landing right? Like you're shouting into the void? Well, guess what? You're not alone. But don't worry, I've got your back. In this episode, we're gonna: - Crank up the emotional selling dial to make your ideas unforgettably sticky. - Play around with the magic of words. I'm talking rhymes, alliterations, - chia...

Send us Fan Mail Discover the unexpected twist in the world of AI and marketing as one developer uncovers the power of technology but warns against relying solely on it. Will businesses heed his caution and find the balance between human creativity and AI-generated content? Keep reading to find out. In this episode, you will be able to: Grasp the significance of responsible AI applications in your...

Send us Fan Mail Welcome back, folks, to another episode of Imperfect Marketing! Today, we're rolling up our sleeves to answer a question that might have you scratching your head: Do you need to know what your target audience is up to on the weekends? And if so, why? Hold onto your hats as we take a deep dive into this intriguing topic. In this episode, we'll discuss: Understanding your...

Send us Fan Mail Hello, marketing enthusiasts! Today on Episode 103 of Imperfect Marketing, we’re uncovering the exciting realm of ChatGPT, an Artificial Intelligence-based language model. Curious about what it is and how it can boost your marketing efforts? You're at the right place! In this episode, we're discussing: What is ChatGPT?: For those scratching their heads over this buzzword...

Send us Fan Mail Welcome to the Imperfect Marketing 100th episode celebration! Today, we're highlighting key marketing lessons from previous episodes. Let's dive in! We've all had our fair share of marketing mishaps, haven't we? Our first guest recalls a Facebook campaign that didn't go as planned, despite partnering with a colleague and investing a significant amount of m...

Send us Fan Mail Go ahead and leave your downloadables up forever. Why not?  If you have one that is outdated because it was all about COVID talked about the pandemic and the shutdown in the landing page, it's okay. As long as nothing is misleading and someone would know exactly what they were getting if they signed up for it, it isn't hurting anything. If someone magically found that la...

Send us Fan Mail Do you want to save time and increase efficiency in your small business? Are you tired of tedious and inefficient processes? Look no further! I have the solution to help you streamline and optimize your operations using powerful tools and strategies. Say goodbye to wasted time and resources and hello to increased productivity and profitability. Let me show you how to streamline an...

Send us Fan Mail Start a once a month Website Wednesday or Maintenance Monday for yourself and schedule the 2nd Monday or Wednesday of the month as your maintenance day. I try not to do the first week of the month or the last week of the month because I feel that there is always a lot of other things that go on depending on your industry.  I usually do a Pomodoro. Work for 25 minutes and have a 5...

Send us Fan Mail Are you tired of hearing that generic messaging and one-size-fits-all marketing tactics are the key to success? It's time to break free from the ineffective approach and start achieving stronger B2B connections through personalization. Feel the pain of missed opportunities and lackluster engagement no more. Join us in this episode as we uncover the power of tailored messaging...

Send us Fan Mail Just in April, Google released a review update for products, services and things. They also provided tips on How to write reviews so that shoppers can find those reviews in Search. Here is the link to Google’s writeup if you want to read it yourself: https://developers.google.com/search/docs/specialty/ecommerce/write-high-quality-reviews So… what are the best practices that Google...

Send us Fan Mail In this episode of Imperfect Marketing, we speak with Jesse Ringer on SEO tips and insights.  We talk about the old style of SEO and how it is more about having a conversation with your customers and prospects.  Google is smarter than you think.  Create content that your audience wants to read, listen and watch.  Be sure to have an honest conversation with yourself about how compe...

Send us Fan Mail Before I became a podcaster, I was a blogger. I genuinely enjoy writing and have been really good at it for a long time, but blogging for SEO can be a bit different. Search Engine Optimization is all about improving your site's ranking in the organic or non-paid section of search results. It's important to focus on if you want to be discovered by your prospects and custo...

Send us Fan Mail Facebook Groups are a phenomenon that have grown the businesses of quite a few people.  In this episode of Imperfect Marketing, I speak with Kim about how she built a business leveraging Facebook Groups.  Facebook Groups are unmatched in the world of social media. Do you have a favorite Facebook Group? Let me know. Looking to leverage AI? Want better results? Want to think about w...

Send us Fan Mail The phrase "auditing your website" sounds intimidating, but please stick with this episode! It's a super important practice for ANYONE who has a website—including me. I recently went through my website and found five links that didn’t work. My site for KendraCorman.com isn’t that old, and a few links were already out of date. It happens as time progresses and things...