Imperfect Marketing

Send us Fan Mail Are you always wrestling with time, feeling overwhelmed by tasks, and constantly on the brink of burning out? Imagine a world where you've harnessed the power of time management and productivity is at its peak. We've been there, and we're sharing our experiences and lessons learned from implementing the Pomodoro technique — the game-changer in our daily routines. Tu...

Send us Fan Mail Think email marketing is a relic of the past? Prepare to have your mind changed as we unpack its untapped potential with top 1% growth consultant, John. He firmly counters the misconception that email marketing is dead by revealing its status as the most effective form of marketing to date. We uncover the secret to building solid relationships with customers through problem-solvin...

Send us Fan Mail Get ready for a game-changer! This week's episode of the Imperfect Marketing Brief is all about the changes that the fourth quarter brings and how you can adapt to meet them. As we hurtle towards the end of the year, it's time to reevaluate your goals and strategies. I, your host Kendra Corman, share my personal experiences and tips on how to plan effectively, with a spe...

Send us Fan Mail In episode 136 of Imperfect Marketing, host Kendra Corman sits down with Kane Barron, the manager of the UK's largest podcast agency and the host of the Podcasters Podcast. They dive deep into the world of podcasting, discussing its current trends, the importance of niching down, and how to leverage podcasting for business growth. Whether you're a seasoned podcaster or c...

Send us Fan Mail Ready to revolutionize your content creation? Today, I'm sharing the secrets of how AI can take your content to the next level with the power of ChatGPT. We'll break down the content creation process into manageable bits and explore how asking the right questions can significantly enhance the quality of your content. If you've ever wondered how AI can streamline you...

Send us Fan Mail Ever felt like your business is running you rather than you running it? Cue Annelise Worn, who went from being a prisoner to her business to a flourishing entrepreneur. We chat about her journey, the trials and tribulations, and how she transformed her business (and mindset) to prioritize well-being and impact. Annalise shares how she started to charge what she was worth, learned...

Send us Fan Mail Have you ever wished for an intern with unlimited time to aid in your content creation? That's how I heard the power of AI tools like CLAUDE.AI and chat GPT described. Kendra shares the impressive time-saving benefits she's experienced - saving her 15 to 20 hours some weeks - through using AI for content planning and research. However, she emphasizes that these tools are...

Send us Fan Mail In this episode of Imperfect Marketing, host Kendra Corman sits down with Erin Curran, a podcast guest marketer. Erin shares her journey from being a podcast listener to becoming a podcast guest marketer. She discusses the benefits of being a podcast guest, from growing your audience to establishing yourself as an expert in your field. Erin also provides actionable tips for landin...

Send us Fan Mail Ever met a chef who never cooks at home or a gardener with a wilting garden? Meet Kendra, a marketing genius who forgot to market her own business. She was the guru everyone sought for wisdom, but while she was busy turning others' businesses into landmarks, her own growth chart flattened. But when Kendra woke up to this reality, she initiated a revolution. She became her own...

Send us Fan Mail In this episode of Imperfect Marketing, Kendra Corman sits down with Emanuel Rose, a marketing expert with over three decades of experience. They discuss the importance of the "Social CEO," the future of email and direct mail marketing, and the role of authenticity in reaching Generation Z. Emanuel shares actionable tips for becoming a more effective and relatable market...

Send us Fan Mail Ready to elevate your podcast game? Let me, your host Kendra Corman, take you on my own journey from struggling beginner to a more experienced podcaster. You'll get to hear about the trials and errors of overly scripted beginnings, and the beauty that unfolds when genuine conversation takes place. I'll be sharing my top tips on conducting pre-interview research, crafting...

Send us Fan Mail Are you ready to level up your marketing game? Buckle up as we unlock the intricacies of marketing strategy and content creation with none other than Kristi Mitchell, a marketing strategist with an MBA and over a decade of corporate marketing experience.  Key Takeaways Understanding Marketing Strategy: Kristi emphasizes the importance of looking at the big picture in marketing. Sh...

Send us Fan Mail Choosing the right podcast format is essential for your show's success, but how do you know which one is the perfect fit? Discover the pros and cons of various podcast formats, from solo shows and interviews to a combination of the two, and find your ideal match. Plus, we'll explore the decision between audio-only and video podcasts, weighing the benefits and challenges...

Send us Fan Mail Imagine a world where content waits for you, ready when you need it, not just when it’s dished out. Where the future of media is shaped by your needs and not merely by the content creator's schedule. That's the intriguing conversation that I had with Mark Herschberg, the genius behind Brain Bump and author of 'The Career Toolkit Essential Skills for Success That No...

Send us Fan Mail Ready to make an unforgettable first impression with your podcast intro? Join us as we unravel the secrets of crafting the perfect intro to engage your listeners and set the stage for your show! We'll cover everything from content decisions to background music choices, and even the pros and cons of recording your own intro versus hiring a professional voiceover artist. We&apo...

Send us Fan Mail Ever wondered about the intriguing intersection of AI and content creation? Join me and the remarkable David Forman as we explore this dynamic domain. David, a seasoned digital marketer, brings a wealth of knowledge to our discussion, sharing his experiences of how Chat GPT can amplify your efficiency and effectiveness in content creation. But remember, it’s not a magic bullet. Th...

Send us Fan Mail Do you ever judge a book by its cover? When it comes to podcasting, your artwork could be the deciding factor for potential listeners. But don't stress, because we're here to help! In this episode, we discuss the crucial elements of podcast artwork and provide tips on how to create a lasting impression with your audience, whether you're a DIY enthusiast or ready to...

Send us Fan Mail Do you ever find yourself struggling with self-doubt, fearful of taking the leap to start your business or podcast? We're here to tell you that it's time to shake off that fear and embrace the confidence within you.  In this episode of Imperfect Marketing, Kendra Corman hosts Joyan Chan, an award-winning coach, international speaker, and podcaster who specializes in empo...

Send us Fan Mail Struggling to craft the perfect podcast description that captures your listener's attention? Fear not! This episode of Imperfect Marketing is your ultimate guide to creating a compelling description that clearly states your podcast's theme, highlights its uniqueness, and speaks directly to your target audience - all while being concise and enticing. Join me as we explore...

Send us Fan Mail What if you could amplify your business growth through podcasting? That's exactly what we're exploring with Sarah St John, an entrepreneur who knows her way around the podcasting world. Join us as we discuss the potential of using podcasts as a lead generator, how to initiate a podcast on a shoestring budget, and strategies to combat self-esteem issues that often crop up...

Send us Fan Mail Struggling to find the perfect name for your podcast? Don't worry, we've got you covered! In this episode of Imperfect Marketing, we dive into the art of naming your podcast, sharing tips and tricks to create a catchy, descriptive, and unique title that will truly represent your content and appeal to your target audience. Listen as we explore successful podcast names lik...

Send us Fan Mail Do you ever get the sinking feeling that nobody really cares about your business? Well, you're not alone. We're honored to have marketing maestro Ernie Martin on the show today, author of "Nobody Cares About Your Business: The Eight Universal Marketing Principles Every Entrepreneur Must Know To Make Customers Love Their Business." His eye-opening insights on wh...

Send us Fan Mail Are you tired of the same old podcast topics? Ready to break free and explore the exciting world of podcasting? Welcome back to Imperfect Marketing, where we're kicking off a series on podcasting, and in this episode, we're tackling the art of finding the perfect podcast topic. We'll explore the importance of passion, the balance between niche and broad topics, and...

Send us Fan Mail Do you want to learn how to deliver outstanding value to your listeners every time you appear as a guest on a podcast? Join me as I sit down with Sarah, the creative genius behind Favorite Daughter Media, as we unpack the art of becoming an exceptional podcast guest and utilizing podcast guesting for thought leadership. Sarah's knowledge in podcast production and writing brin...

Send us Fan Mail Are you struggling to find the perfect balance between staying focused on your core marketing strategies and experimenting with new, exciting approaches? Fear not, as this episode of Imperfect Marketing is dedicated to helping you navigate this crucial aspect of growing your business! Join us as we discuss the importance of understanding your target audience, refining your strateg...