If You Market

Don't let the Costa Rica hammock life fool you, Matthew Woodward is serious about SEO, he demands full control, and he provides results. In this episode of the If You Market podcast Matthew provides a string of things you can do in 20 minutes to drastically improve the leads and sales you get from search engine traffic. Matthew is a prolific blogger focusing for nearly a decade on helping business...

What if marketing didn't help sales? Jen Spencer believes marketing works for sales and along with lead generation marketing needs to be practicing sales enablement. What's that mean? In this episode of the If you Market Podcast Jen gives us the steps and steps and processes to maximize marketing's impact on sales. As Vice President of Sales and Marketing, Jen Spencer leads SmartBug’s sales, marke...

There's more than one type of ABM. Today's ABM is usually martech based and done in mass. On this episode of the If You Market podcast Kristina Jaramillo talks with us about real ABM, that's old school retro and highly effective Personal ABM. Kristina Jaramillo, President of Personal ABM and Partner at Stop the Sales Drop, helps marketers increase their influence over revenue with a personal accou...

Is your company or product name hurting your bottom line? Alexandra Watkins is one of a handful of naming experts and shares her tips on what to do and not do in naming and how to make your customers smile instead of scratch their heads in confusion, or worse. Alexandra Watkins is Chief Executive Boss Lady of Eat My Words, a branding firm. For more than a decade, she and her firm have created love...

Have you heard of this podcasting thing? I heard it's a big deal. Kelly Glover is obsessed with podcasts and personal branding and comes on to coach us all on how to get booked on podcasts. On this episode she lets us know how to get booked, how to preform once you're booked, and what to do after. Kelly, is the founder of The Talent Squad a company that helps you get booked as a guest on relevant...

Journey mappers are the cartographers of marketing. You don't create the journey, you discover it. This week on the If You Market Podcast we talk with Jim Tincher about Journey Mapping. Jim, is the Journey Mapper-In Chief at ‘Heart of the Customer’, Jim’s entire career has centered around customer experience and creating customer loyalty. He is an author, keynote speaker, and the 2nd person in the...

Is your Marketing good enough? Allen Adamson says to stop thinking good enough is good enough, you must do something great. This week we talk with Co-Founder and Managing Partner of Metaforce, Allen Adamson, about how to avoid the check the box mentality. Allen is also NYU Stern Adjunct Professor of Marketing, and the author of multiple books on marketing. Learn more about your ad choices. Visit m...

Chala Dincoy of Repositioner joins the show to teach us how to create effective elevator pitches that win business. She shares the 3 parts to an effective elevator pitch, what not to do, and so much more.  Chala is the CEO and Founder of The Repositioning Expert, where she helps companies change their messaging to attract more customers. She’s the author of Gentle Marketing, and How To Win Friends...

This week on the If You Market podcast we talk about Intent Data with Tukan Das. What is intent Data, how does it work, everything you've always wanted to know about Intent Data and how to use it to better identify what companies to pursue. Tukan is the CEO of intent data company LeadSift where they mine Intelligence from Unstructured Public Web Data to help Organizations better engage their Custo...

This week on the If You Market podcast we talk about B2B Influencer Marketing with Tom Pick.  Tom Pick is a B2B Tech Digital marketing Consultant and owner at Webbiquity. He speaks and blogs in the areas of B2B brand awareness, search marketing, social, content strategy and yes influencer marketing. Learn more about your ad choices. Visit megaphone.fm/adchoices

As an expert in Crisis PR Tim O'Brien knows where the skeletons are, how they got there, and what to do about it. On this episode of the If You Market podcast we talk about when and how to panic, steps to managing a crisis, different types of crisis, and much more. If your CEO is tweeting at 2am you might need Brian and you definitely need to listen to this episode.  Learn more about your ad choic...

Ethan Beute believes you are better in person, and he's working hard to make you better in person by email. In this episode of the If You Market podcast we talk with Ethan about BomBom's video in email product and the value of personal communication even when using impersonal channels like email.  Ethan is the Chief Evangelist at BombBomb, the co-author of Rehumanize Your Business, and host of The...

Laura Patterson comes on the show to talk about her latest book, Fast-Track Your Business: A Customer-Centric Approach to Accelerate Market Growth. Some companies are happy where they are, but if you have plans to grow your business then listen up. Laura is the president of VisionEdge Marketing, and is recognized as one of the pioneers and authorities in Marketing Performance Management. Learn mor...

Morgan Kling, CEO of CloutHQ, comes on to talk about influencer marketing and how to get influencers working with you, organically. Morgan Kling created CloutHQ, the first public influencer database in September of 2018 with the idea of creating a space for brands of all sizes the ability to find and connect with influencers. Learn more about your ad choices. Visit megaphone.fm/adchoices

Brian Mac Mahon has started an X-Man like school for startups called Expert DOJO. He's an Irishman in Silicon Beach, on this episode of The If You Market Podcast he shares his thoughts on startups, venture capitalism, and why Unicorns are terrible. Brian Mac Mahon is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked with over 500 early st...

If you want to advance in your career listen to this episode twice. If you plan to stay in an entry level position listen three times. Darryl gives such an impressive amount of actionable career advice it's hard to believe he's only the second most notable Praill. Office politics, interviewing, recruiters, impostor syndrome, Darryl covers it all. Darryl is the CMO at sales engagement platform Vani...

Their Swarm A.I. model predicted the Superfecta at the Kentucky Derby at 540 to 1 odds. Making a fortune at gambling is great, but Louis Rosenberg and Unanimous A.I. are focused on using their unique form of A.I. for marketing. Dr. Rosenberg shares what his company is up to and how it applies to your marketing. Dr. Louis Rosenberg is the Founder and CEO of Unanimous AI, an artificial intelligence...

This is our silver lining COVID19 episode and we're talking with LinkedIn expert Anthony Blatner about how to execute LinkedIn marketing now and in the future. Anthony delivers more actionable advice than we've ever had on the show and will have you scrambling to take full advantage of LinkedIn. Anthony Blatner is the founder of Modern Media, a top LinkedIn Advertising agency. Learn more about you...

John Wall, of the Marketing Over Coffee Podcast comes on the show and they talk about his podcast, company, new book, AI and Machine learning, a little corona virus, and much more.  John is a partner at the data science consulting firm ‘Trust Insights’, he is also the producer and co-host on the Marketing over Coffee podcast, has been profiles in Forbes, Inc, CBS and the associated press for his m...

Ardath Albee comes on the show and teaches us all about creating and executing B2B marketing personas. So practical it's a must listen, all about creating the persona so you can execute the right content to the right audience.  Ardath Albee is CEO and B2B Marketing Strategist of her firm, Marketing Interactions. She helps companies with complex sales develop personas and persona-driven content mar...

Will AI save us or destroy us? AI expert and CEO of Intellimize joins us on the If You Market podcast to discuss practical use of AI in B2B marketing, but of course there's some terminator talk as well. Guy Yalif has been putting AI into the hands of marketers for the past several years as Co-founder and CEO of Intellimize. He graduated summa cum laude from Princeton University in Mechanical and A...

This week on the If You Market podcast James Kessinger, CMO at Hushly, gives us a demo of their Website Conversion Optimization platform.  James is an experienced marketing executive with a 20+ year career with leadership roles in corporate marketing, product marketing, services marketing, field and partner marketing. In his current role as CMO at Hushly, James is responsible for defining, buildin...

This week on the If You Market podcast we talk with Mitch Duckler of the brand marketing agency FullSurge about brand and the four means of identifying a brand positioning that's truly differentiated. Mitch is a brand strategy consultant with over 25 years of line management and business consulting experience, and author of Amazon.com best-selling book, The Indispensable Brand. Learn more about yo...

Is cold calling dead, what about SDRs? This week on the If You Market podcast it's all about lead generation with SDR cold calls. Amanda Puppo shares her experience running a cold calling agency for over 10 years. Amanda founded MarketReach at 26 and has been helping companies set appointments through cold calling ever since. Learn more about your ad choices. Visit megaphone.fm/adchoices

When was the last time you relied on 10,000 year old information for your decision making? On this episode of the If You Market podcast Gleb Tsipursky explains the difference between your gut instincts, learned behavior,and information based decision making, and how override your caveman brain and make better decisions.  Known as the Disaster Avoidance Expert, Dr. Gleb Tsipursky is the CEO of the...