If You Market

This week on the If You Market podcast we talk with Jason Webb about copyright and trademark protections, what can go wrong, why he left cancer research and physics to be a patent lawyer, and his personal connection to the king that started it all. Jason Webb is a Partner and intellectual property attorney at Pearson Butler. He has a Bachelors of Science in Applied Physics and Computational Modeli...

This week on the If You Market podcast we talk with Michael Greenberg about podcasting and how companies can find an ROI somewhere in the podcast industry. He gives podcast ROI secrets that are so good our audio mysteriously cuts out during some tips. Michael Greenberg, CEO of Call For Content, and author of the B2B Podcast Playbook. Learn more about your ad choices. Visit megaphone.fm/adchoices

This week on the If You Market podcast Tricia Benn joins us to talk about Data Based Decision making and how to leverage information to maximize business performance. Tricia Benn is a partner and Chief Community Officer of the C-Suite Network and General Manager of The Hero Club, an invitation-only membership organization for CEOs, founders, and investors. Learn more about your ad choices. Visit m...

This week on the If You Market podcast Amanda Nielsen joins us to talk about the magic of Partnerships, the different types and how to make them successful.  Amanda, is the Partner Enrollment Manager at FormStack. She also does Demand Generation Consulting, public speaking and, possibly most importantly is huge dog lover. Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you use a CRM Solution, or would you describe it as a CRM problem? On this episode of the If You Market podcast we talk with Jeroen Corthout about why CRMs are so critical to a business and why they so often go unused. How to find the right CRM for your team, how to use it, and how to get buy in from sales. Jeroen is co-founder and CEO of Salesflare, an intelligent CRM built for SMBs selling B2...

Sometimes you need the navy and sometimes you need pirates.  This week on the If You Market podcast with talk with Matt Berman about the Google antitrust lawsuit and what it means for marketers.  Matt is the president of the digital marketing agency Emerald Digital.  Learn more about your ad choices. Visit megaphone.fm/adchoices

When I snap my fingers you will awake...you will listen to this podcast...and you will learn.  On this episode of the If You Market podcast Paul Ross talks with us about how to adjust your wording to tap into your audiences subconscious and turbocharge your results. The magic 2 word combinations, and how to put the puzzle together and let your audience put in the last piece. Paul Ross is an author...

Everyone benefits from good presentation skills.  On this episode of the If You Market podcast we talk with Elizabeth Bachman about the keys and tricks to both presenting yourself and giving presentations. Elizabeth is a professional speaker, presentation skills trainer, and host of the Speakers Who Get Results podcast. Learn more about your ad choices. Visit megaphone.fm/adchoices

How do you set pricing, and why? This one detail can affect your revenues and success more than any other. This week Shannyn Lee joins us and we dig into everything you need to know about pricing. Shannyn spent a decade in marketing and communications for a number of Fortune 500 companies, before moving on to a leadership role at Seattle design firm and on to Win Without Pitching. Learn more about...

If your planning on selling your business you need hear what Brian Mac Mahon has to say on this weeks episode of the If You Market podcast. Marketing your product and your band is one thing, but you need to be marketing your business to potential buyers and that's something else. Brian is the owner of Expert DOJO, the largest peer to peer Startup peak performance academy in the world. He’s worked...

This week on the If You Market podcast we talk with Daniel Glickman about video marketing. What more can I say, Daniel is a pro and is well known for dispensing a torrent of practical marketing advice. He doesn't disappoint.  Daniel is the CMO of Wave.video and chief operator of the CMOconfessions blog, podcast, and newsletter. Learn more about your ad choices. Visit megaphone.fm/adchoices

Is it a Tide Commercial?, no it's Amber Kemmis on the If You Market podcast talking about the psychology of Unforgettable Marketing. Amber shares the techniques, tricks, and psychology to making your marketing and brand unforgettable. Amber Kemmis is the VP of Client Services at the inbound marketing agency SmartBug Media. Learn more about your ad choices. Visit megaphone.fm/adchoices

Marketing is a bit different for manufacturing, but ABM is how they have always done it. On this episode of the If You Market podcast Jeff White of Kula partners talks with us about the specifics of applying ABM in manufacturing companies. Jeff is the co-founder of Kula Partners, an agency that specializes in helping manufacturers digitally transform their marketing and sales.  Learn more about yo...

Most books don't make a profit, because they aren't supposed to. On this episode of the If You Market podcast Michelle Vandepas talks about how and why B2B marketers should write a book and how to make sure your book doesn't get fed to the fishes.  Michelle is an entrepreneur, book publisher, TED talk speaker, and lives in the Colorado mountains with her family, 2 dogs and 40 goldfish. Learn more...

Marketing agencies don't fail, people fail to use them properly or hire the right agency. If an agency is a tool you need to know what the right tool is for your needs, how to find it, and how to use it. This week we talk with Garrett Mehrguth about marketing agencies. The hiring process, when, why and how to use an agency, and how to get the most out of yours.  Garrett is the co-founder and CEO o...

Sales is right, some of your leads are worthless, but others are worth-more.  In this episode of the If You Market podcast Keith Perhac gets out the lead measuring tape and shows us how to identify your best and worst lead sources. It's all about identifying and maximizing the channels and metrics that are giving you the best results. Keith is the host of the podcast Data Beats Opinion and founder...

Don't let your career be something that happens to you. Tony Vlahos is the Chief Storyteller at ExecuNet and an avid boot wearer. On this episode of the If You Market podcast Tony shares the techniques you can use to proactively assure you get the most out of your career. ExecuNet specializes in helping get executives to the next stage in their careers. They offer Vice Presidents and C-Suite leade...

This week we talk with Tracey Ellis of Leadous about Building a Marketing Teams, the key skills to look for, what to hire for and what to outsource, pitfalls to avoid, everything you need to know to put a marketing team together that gets the job done. Tracey, is the CEO of Leadous, a lead generation and marketing automation company out of Minnesota. Learn more about your ad choices. Visit megapho...

Jill Fanslau, rhymes with coleslaw, knows something about email that you don't. This week on the If You Market podcast we talk with Jill Fanslau about AMP for email. What is AMP for email?, lucky for you we've made a full podcast to fill you in. Jill has 12+ years of content creation, product development, and marketing leadership. She also has the inside scoop on the biggest thing in email since e...

Many companies have shifted cold calling to the marketing department with SDRs and BDRs, and that's good for marketing. On this episode of the If You Market podcast Wendy Weiss shares her processes for effective cold calling and how when done properly it's not the nightmare you think it is. Wendy, is known as The Queen of Cold Calling™. She is the President at ColdCallingResults.com, an author, sp...

Automation, Automation, Automation. How do you get it done and get it to actually help you close more business. Casey Cheshire joins us to show how marketing automation is used to help sales close more deals, create better customer experiences, and provide reporting to show how marketing is impacting end sales. Casey is a marine, the Founder & CMO of the Salesforce Pardot consulting group Cheshire...

You're the people that... The oldest form of marketing, word of mouth, is overlooked by too many marketers. You may think you have word of mouth marketing, but do you actively work on it, or are you hoping by having a good product people will spread the word? Daniel Lemin is a tech startup co-founder, operations and marketing leader, and has 20 years of experience working for major global organiza...

How do you set it up so when things get tough, and people in sales are missing their quotas, it doesn't result in finger pointing between sales and marketing? On this episode of the If You Market podcast we talk with Michael Gordon about Sales and Marketing alignment and how to use accountability to keep Sales and Marketing working as a team. Michael is the President of Sandler Training in Calabas...

Is your marketing relevant to your customers, or are you marketing snow to Eskimos? On this episode of the If You Market podcast we talk with Bill Cates about how to target and market to your audience in ways that make you not relevant-ish but radically relevant. We cover the basics, strategies, tactics, and more. It's all about how to narrow your target enough to provide relevant messaging. Bill...

Today's Don Draper of B2B Marketing uses technology to better serve more people through intelligent automation, and his name is Jason Rockman.  In this episode of the If You Market podcast we discuss marketing automation technology, how to get started, and the keys to Marketing Automation success. Jason has almost twenty years of agency experience with a strong emphasis on consumer brands like Hom...