Human Marketing

Ryan James niched so hard he renamed his whole company. It paid off. Chris Nelson sits down with Ryan James, CEO of Rocket SaaS and host of SaaS Marketing Weekly, to unpack how he went from 8 years of going nowhere as a generalist agency to 100% revenue growth in a single year. From £120K to £250K MRR, bootstrapped, no external investment. In this conversation they cover: 🎯 Why niching so hard he...

Can AI generate your content but not your credibility? Ashley Faus says yes, and she wrote the book on it. Chris Nelson sits down with Ashley Faus, marketer, author, and Head of Lifecycle Marketing at Atlassian, to unpack what human-centred marketing really means when AI is flooding every feed. Ashley's book, Human-Centered Marketing: How to Connect with Audiences in the Age of AI, is a rare thing...

B2B buyers want control, clarity, and human connection. In this episode, Chris Nelson talks with ReelFlow co-founder Chris Wickson about transforming static, text-heavy websites into interactive, buyer-led experiences using short, authentic video. Chris shares his founder journey (two exits), the shift in B2B buying behaviour, and why engagement metrics like lower bounce and longer sessions matter...

LinkedIn is evolving. In this episode, Phil Ilic from Kiin.co breaks down exactly how he grows B2B demand with an authentic, human-first approach. We dig into what no longer works on LinkedIn (automation blasts, AI slop) and what does: a tight content cadence, warm outbound to engagers, and one killer Loom video that consistently books calls. Phil explains why Thought Leader Ads outperform company...

Head of Marketing Patrick Cumming (KlientBoost) joins Chris Nelson to unpack how to market a marketing agency and why being your own ICP changes everything.  Patrick lifts the lid on KlientBoost Kitchen, a media-style engine that ships “recipe” playbooks across YouTube, podcasts, newsletters and LinkedIn carousels.  He breaks down thought leadership that links to product, when thought leader ads o...

LinkedIn strategist and author Michelle J. Raymond joins host Chris Nelson to unpack what’s really working on the platform right now. Michelle shares her path from B2B sales to building a thriving LinkedIn community, why podcasting drives the most loyal clients, and how to repurpose one recording into newsletters, shorts, and search-friendly YouTube content. We dig into the recent LinkedIn algorit...

Joe Glover, founder of The Marketing Meetup, joins Chris Nelson to unpack how a fear of traditional networking became a global community of 250,000 marketers. Joe shares the story behind TMM’s “be positively lovely” ethos, why in-person events are resurging, and how webinars and podcasts extend education and reach. We dive into practical live-stream tactics (chat culture, global audience, repurpos...

What does it take to win on LinkedIn in 2025? Andy Hill, Managing Director of Dokoo Digital, joins Chris Nelson to reveal how personal branding, company pages, and thought leader ads are reshaping B2B marketing. From building a digital agency in a recession to navigating algorithm changes, AI-generated slop, and the rise of authentic content, Andy shares practical, human-first strategies for creat...

What happens when sales, marketing, and authenticity collide? In this episode, Dreamdata’s Laura Erdem joins Chris Nelson to unpack why LinkedIn is crushing Google for B2B, how she built a powerful personal brand without a plan, and why Dreamdata’s podcast is a secret growth machine. From attribution benchmarks to thought leader ads, and even AI-generated episodes, Laura shares bold insights on bu...

Chris Bogue joins Chris Nelson on Human Marketing to unpack the real power of video in sales, content, and comedy. From Second City improv to viral LinkedIn skits, Chris shares how he helps brands and sales pros connect through pattern-breaking video. They dive into scripting with soul, the limitations of AI tools, and how to craft video DMs that actually get replies. Plus, why human imperfections...

In this episode of Human Marketing , Chris Nelson chats with Sam Balter, Head of Content at Wistia, about how video marketing is evolving and why staying human matters more than ever. From Sam’s early days at HubSpot and ZoomInfo to leading content at Wistia, this episode covers the rise of remote production, the impact of AI on video workflows, and Wistia’s game-changing AI dubbing feature. They...

What does it take to humanise a deeply technical B2B product? In this episode of Human Marketing , Juliana Kelly, VP of Growth Marketing at Cloudsmith and former HubSpot and Recorded Future leader, joins Chris Nelson to break it down. Juliana shares her journey through demand gen, navigating a pandemic-era pivot, and her strategies for making developer-focused SaaS resonate on a human level. From...

In this episode of Human Marketing , host Chris Nelson sits down with Phil Treagus-Evans, CEO & Co-Founder of Giraffe Social and author of Human First Marketing, to explore how brands can stay trusted and authentic in an world of AI.  They unpack the journey behind Giraffe, why human-first content resonates, and how the EMPATH framework can unlock deeper audience connection.  From navigating A...

In this episode of Human Marketing , Chris Nelson is joined by Toni Hopponen, founder of Landing Rabbit and previously Flockler, to explore how to build human-first SaaS products and landing pages that actually convert. Toni shares how he grew Flockler over 13 years without a sales team, the emotional challenges of exiting, and why Landing Rabbit is his answer to broken landing page workflows. Fro...