How to be a Savvy Creative

For our season one finale we have done a mash up of all our experts’ opinions about the tool on everyone’s lips this year - A.I.  It’s not all doom and gloom - everyone has their own take on it. But like it or not, it’s here and when used effectively this can be a game changer for your creative business.  See you next season.  To learn more visit the website: https://thesavvycreativ...

For our final interview for Season one, we talk with marketing guru Alison Dean about marketing foundations for any creative, freelancer and small business owner.  Alison explains marketing so simply and has practical advice to get started, taking what can be an overwhelming subject into bite sized digestible tips.  The Peppermint Group Building a Brand Story Alison Dean: LinkedIn  ...

Applying for grants and funding can be intimidating, but in this episode Olivia Everitt pulls back the curtain on how to put your best foot forward when preparing your application.  And she is very equipped to have this conversation. She has been a professional grant writer, project coordinator and workshop facilitator working across the arts, economic development and not-for-profit sectors s...

This episode is about changing lanes or pivoting from one career to another and I’m joined by the incredible Anna Mackenzie - Portfolio Career Mentor and Writer of the popular newsletter Anna Mack’s Stack. Often a creative’s bank account is supplemented by another source of income or as I like to call it “The day job”. Realistically a gig career is going to have ebbs and flows and so it makes sens...

In this episode I chat with Natalie Lynch, Digital Producer and Founder of Cinch Media.  It’s so important to understand your target market and we look at both understanding and crafting strategy to reach both your product/film’s target audience and also your own customer - ie. Who is going to give you work and opportunities? We talk a lot about content in the episode and it directly relates...

A powerful thing you can do for yourself to increase opportunities coming your way is to actively build your personal brand online.  In this episode I chat with marketing genius and founder Carmel Zein who is an expert in this arena.  We talk about the dollar value that a strong brand brings for companies but also how you can do this for your own personal brand and why you should. ...

In this episode I chat with Pascale Helyar-Moray OAM, Director, Founder and Advisor about a topic that she and I are both incredibly passionate about… money. This can be a sensitive subject for some creatives, however my goal with this podcast and The Savvy Creative in general is to demystify and make personal finance relatable and dare I say - fun or at the very least, interesting. We discuss wha...

In this episode with Dr David Sharpe of Sharpe advisory I wanted to see if we could draw up a business plan for your creative career the same way you would when starting a business. What would that look like? How can we best strategise and mitigate risk whilst remaining in a creative state.  Turns out risk is a crucial part of any business journey. Without it you cannot have the stepping out...

In this episode I talk to the brilliant Matt Taylor and we dive into the comparison of traditional business models and creative business models.  Do they differ? Can we learn anything from traditional and apply it to the creative? Matt takes us through his first business which he successfully exited and sold to Deloitte, what he learned through that process and then applied to his next busine...

This is our introduction to season one with the incredible Dr Gerard Reed.  Our conversation is around fostering entrepreneurialism and innovation within creative people.  Gerard has taught this subject for many years, really living and breathing this idea through his work and experiences. We discuss creative partnerships, what does success look like and if the end goal of creating somet...

Introducing, 'How to be a Savvy Creative', the podcast for anyone who is living and breathing a creative pursuit but perhaps lacks a little of the business know how that is essential for building a sustainable career. Nell Nakkan, failed actress turned entrepreneur interviews experts in different fields to uncover if there is anything to be borrowed and applied to the life of a freelancer. This se...