Hey Amarillo

If you want to understand the Texas Panhandle, spend some time talking with a rancher. Donnie Trammell comes from a long line of them. His grandfather was a rancher. His father was a rancher. Donnie has spent his life raising cattle, and now his sons and grandchildren are carrying that tradition forward. In this episode of Hey Amarillo, Donnie shares the story of a family rooted in the land and co...

Few people know the history of Boys Ranch quite like Mike Pacino. After spending decades at Cal Farley's Boys Ranch, Mike has witnessed firsthand the impact the organization has had on generations of young people. But he also knows the stories that came long before Boys Ranch existed—the stories of Old Tascosa, the wild frontier town that once stood along the Canadian River. In this episode of Hey...

When Deidre Parish stepped into the role of superintendent of Amarillo ISD, she inherited responsibility for one of the largest organizations in the Texas Panhandle—serving nearly 30,000 students and leading thousands of employees across the district. But for Deidre, leadership starts with listening. In this episode of Hey Amarillo, Deidre shares her approach to guiding Amarillo ISD through a rapi...

John Marmaduke spent decades building one of America's most recognizable entertainment retailers. As President and CEO of Hastings Entertainment, he transformed a small collection of struggling stores into a nationwide chain that became a destination for books, movies, music, and more. In this conversation, John reflects on the rise of Hastings, the dramatic changes that reshaped the music and ent...

Kari Bachman, Senior Services Director at the Warford Activity Center, has spent her career helping people thrive. From serving in the Peace Corps to leading camps and nonprofit organizations across the country, her work has always centered on building connections, strengthening communities, and supporting those who need it most. Today, that mission continues through her leadership at Warford, whe...

Few people get a closer look at a community than a police officer. Over the course of his career with the Amarillo Police Department, Matt Adams has served in roles that have taken him into nearly every corner of the city—from patrol and school resource officer assignments at local campuses to the juvenile gang unit, and now moving into homicide investigations. Each position has offered a differen...

Daniel Rosenbach and his family are restoring Amarillo's historic helium plant and transforming it into a new community gathering place. In this conversation, we explore the fascinating history behind Amarillo becoming the "Helium Capital of the World," including the plant's role in wartime efforts and its decades of operation before being decommissioned. We also talk about the challenge of preser...

Amber Asher is a neuroscientist focused on brain health and aging, but the work she's doing extends far beyond research. Alongside her mother—a longtime nursing home nurse—Amber is helping communities have more honest, informed conversations about dementia, Alzheimer's, and the mental health challenges that often come with aging. Together, they're combining science, lived experience, and practical...

Ricky Treon is the director of publishing at Blue Handle Publishing—one of Amarillo's own small, independent publishing houses. Ricky's path into publishing isn't a straight line. He came up in the newspaper world, witnessing firsthand the rapid shifts and challenges that reshaped the industry. From there, he moved into writing, explored acting, and ultimately found himself helping bring other peo...

In this episode of Hey Amarillo , we sit down with Paige Nester, the owner of Creek House Honey Farm—a place that's so much more than its name suggests. What started as an apiary has grown into a full experience: a farm, café, event venue, shop, and home to everything from handcrafted mead to skincare products. Paige is thoughtful, sharp, and genuinely funny, and our conversation follows the path...

This week on Hey Amarillo , I sit down with Jamelle Conner , president of Amarillo College . We talk about her upbringing in Florida and the path that eventually brought her to Amarillo, along with what it's really like to lead one of the most important institutions in our community. Jamelle is sharp, thoughtful, and deeply focused on the work that still needs to be done—both for students and for...

Episode Description Jody Holland has spent his career studying people—how we think, how we change, and what actually makes that change possible. As an executive coach, he works with leaders and teams to improve the way they show up and work together. But this conversation goes beyond titles and into something more practical: the patterns we all fall into, the psychology behind them, and the tools...

Judge Titiana Frausto always knew she wanted to serve on the bench—she just didn't expect it to happen so early in her career. In this episode, she shares what it looked like to move through law school and into practice, working in both criminal and family law and the realities that come with each. We talk about the weight of that work, the perspective it builds, and how those experiences prepared...

There are certain places in Amarillo that feel like more than just a restaurant—they feel like part of the fabric of growing up here. Sharky's Burrito Company is one of those places. I this episode, we sit down with Brent Epps, the longtime owner of Sharky's, to talk about the restaurant's 20+ year run and the life he's built in the food industry. Brent didn't just land here—he came up through som...

Amarillo City Councilman David Prescott is a business owner, doctoral candidate, and someone who brings both expertise and candor to public service. David owns Talon LPE, an environmental cleanup company that operates across several states, and that real-world experience shapes how he thinks about the city's biggest challenges. But as he shares in this conversation, serving on council has come wit...

Chad Johnson is the new reverend at Amarillo United Methodist Church. We talk about what it's like to step into a new community and a new role at the same time. Chad shares his early impressions of Amarillo, how those first expectations compare to the reality of living here, and what has stood out to him as he gets to know the city. We also spend time talking about his path to becoming a pastor, a...

This week on Hey Amarillo , I talk with author Clara Sneed about a wild chapter of Amarillo history that sounds almost too dramatic to be true. Clara wrote a book about a bitter feud between two Amarillo families in the early 1900s. What began with relationships and eventually spiraled into affairs, accusations, violence, and murder. Along the way, the story touches on questions of justice, the ro...

This week on Hey Amarillo , I sit down with Sonja Clark , site leader at Bell Helicopter 's Amarillo facility. Sonja oversees a large workforce responsible for developing and building some of the military's most critical frontline aircraft — work that requires precision, trust, and extraordinary leadership. We talk about what it means to carry that kind of responsibility, and how pride in the work...

What happens to a place when its stories aren't told? This week on Hey Amarillo! , I sit down with local poet Seth Wieck, whose work captures the beauty, tension, and quiet power of life in the Texas Panhandle. Seth grew up on his family's farm in Umbarger — land his family worked for three generations. He shares what it meant to be shaped by that place and why he ultimately chose not to continue...

What does it really take to deliver excellence — over and over again? This week on Hey Amarillo, I sit down with Don Rhode, a seasoned restaurant leader who has built his career around creating exceptional guest experiences. Don currently serves as General Manager at one of Amarillo's consistently top-rated fine dining establishments, Cask & Cork, as well as the newer breakfast and brunch favorite...

This week on Hey Amarillo , we're joined by Dr. Nick Gerlich — longtime marketing professor at West Texas A&M University, writer, and passionate chronicler of regional travel and Route 66. Nick shares his journey through academia, what it's like teaching marketing in a constantly evolving digital landscape, and how he works to keep students grounded in both fundamentals and emerging trends. We als...

This week on Hey Amarillo , we sit down with Adrian Meander, a powerful example of what it looks like to grow where you're planted. Adrian is Amarillo through and through. He grew up here, chose to stay, raised his family here, and built a career rooted in service. He started at Amarillo National Bank as a bank teller and has worked his way up to Vice President—proof that steady work, integrity, a...

This week on Hey Amarillo , we sit down with Dr. Gabe Hanson for a conversation that truly spans two worlds. Gabe is an emergency room physician — and he was also the guitarist for the super successful Texas country band, the Josh Abbott Band. We talk about what it's like to be part of a band just as it's really taking off, the decision to step away at the height of momentum, and the very real, ve...

This episode, we're joined by Bethany Fields , a local pastel artist who truly sees beauty in everything around her. Bethany shares how creativity has been a constant thread throughout her life — from photography, to scrapbooking, to pastel painting — and how she has a unique gift for turning hobbies into meaningful work. Our conversation explores what it looks like to follow curiosity, trust your...