Herohub Podcast

Join us for an insightful conversation with Jared Dowdy of Transax, a former auto dealer and a current industry expert. We explore what it takes for dealerships to sell more with less in today’s competitive environment, including the vital role of written sales and marketing processes, how leadership can empower team champions, and why daily training and accountability are the keys to ongoing succ...

Discover how Patrick Franklin of Schnelker Marine and Powersports has thrived by fostering strong personal connections, adapting to shifting market demands, and prioritizing both customer satisfaction and employee well-being. Hear his takes on the importance of transparent customer service, work-life balance, and leveraging new sales channels to stay competitive. Find more inspiration at herohub.c...

Join us on this episode of the Herohub Podcast with guest TJ Arbino, a GM at Midwest Polaris, a small Ohio powersports dealership. TJ shares his unique journey from lifelong powersports enthusiast to General Manager, a position where he's found purpose, meaning, and joy. TJ reveals the impact of peer support groups on his professional growth and the positive transformations at his dealership. Disc...

In this episode of the Herohub podcast, we sit down with Herohub founder and industry veteran Jared Burt. Jared shares his journey from running a family-owned powersports dealership in Idaho to becoming a pioneer in dealership training and technology as he built the tools he wishes he had. He also discusses the unique challenges of growing a dealership, the importance of customer relationships, an...

Join us as we dive into the world of powersports with Paul Thistle, owner of Blue Ridge Yamaha and Polaris in Georgia. From his early days delivering newspapers on a Yamaha RD 60 to running a beloved local dealership, Paul shares the heart and soul of a true small-business owner. Discover how this mom-and-pop shop stands out in a corporate world, the challenges of the power sports industry, and th...

Discover how Dan Atterbury's small-town dealership, Heartland Marine and Motorsports, thrives in central Alberta. From going above and beyond for customers to unexpected emergency responses, Dan shares insights into running a successful business, the challenges of work-life balance, and the importance of not being afraid to try and potentially fail. Find more inspiration at Herohub.com.

Join us in Cottonwood, Idaho at Bud's Saw Service with owners Hud and Shayla Horrocks. In this episode, discover how a family-run dealership navigates the challenges of the powersports industry, from agricultural equipment to snowmobiles. Learn about their unique approach to customer service, the seasonal dynamics of their business, and the personal stories that drive their passion. Hear candid in...

In this episode, Jeff Emch of Sandpoint Marine & Motorsports shares his journey from Southern California to Northern Idaho. Jeff takes listeners behind the scenes of a motorsports dealership, discussing seasonal product trends, the importance of customer relationships, and how to navigate the challenges of modern sales. From handling customer reviews to breaking down the evolution of dealershi...

In this episode of Herohub Podcast, we sit down with Jim Batterson, owner of Dutchess Recreational Vehicles in Poughkeepsie, New York. Dutchess Recreational Vehicles has been serving the community since 1977, evolving from a Honda and tractor dealer into a comprehensive multi-line power sports destination. After 27 years in corporate leadership, Jim made the leap to dealership ownership, bringing...

Join us for an inspiring conversation with JD Burton, General Manager of Basecamp Powersports in Billings, Montana. From his unexpected transition out of the RV industry to finding his true calling in power sports, JD shares how connecting with farmers, ranchers, and outdoor enthusiasts reignited his passion for the industry. In this episode, JD opens up about: His unique journey from RV sales to...

J oin us as we sit down with Ryan Moore from Jeff Schmitt Lawn & Motorsports in Beaver Creek, Ohio, to explore what it takes to thrive in the power sports industry. From humble beginnings with just two product lines to managing 11-12 major brands including Polaris and Kubota, Ryan shares his journey from salesman to sales manager and the lessons learned along the way. Ryan reveals his unique a...

Join us for an inspiring conversation with Lexa Frasier from Apple State Polaris and Medford Power Sports, who shares her unexpected journey into the power sports industry. What started as a Facebook job posting response has evolved into a fulfilling career as a controller at a close-knit dealership in Central Washington. Lexa opens up about accidentally discovering her passion for the industry, t...

In this episode, Daniel Gregg of Concord Motorsports shares the story of his family's Polaris dealership near Cleveland, Ohio. Growing up on a farm and inheriting the dealership from his father, Daniel discusses the challenges of maintaining a competitive edge in a saturated market by focusing on personalized customer service and building genuine connections with clients. He emphasizes the importa...

Is your dealership leaving 25-30% of approvable deals on the table by underutilizing secondary lending? Join industry experts Angela Hieronimus (CEO of Live Oak Dealer Services) and Mike Geremia (East Coast Manager of Merrick Bank) as they discuss secondary lending and nonprime deals in the powersports industry. The bottom line? Secondary lending isn't just about expanding sales—it's about creatin...

Today, we chat with Reed Laylock of Offroad Powersports and Accessories. Reed shares his journey growing up in the powersports industry, discussing the evolution of his family hobby to a thriving business. Reed candidly explores the challenges of balancing work and family life in retail, offers insights into industry training limitations, and reflects on the value of DealerHero 20 Group collaborat...

Join us as Brandon Pack, a 28-year-old powersports marketing innovator, shares his journey from motocross racing to transforming digital strategies for dealerships nationwide. In this raw and inspiring conversation, Brandon reveals how personal challenges and entrepreneurial spirit drove him to build a game-changing marketing agency. From overcoming early setbacks to navigating the complex world o...

In this episode, we dive into the world of powersports with Jada Curry, a seasoned industry veteran from North Bend Power Sports. With over 25 years of experience, Jada shares insights into dealership management, customer relationships, and the evolving landscape of recreational vehicles. From the rise of high-performance side-by-sides to the importance of personalized customer service, this conve...

In this episode, we chat with Andy Witcher of Hoffpauir Outdoor Superstore. He shares his remarkable journey transforming a small two-person dealership into a thriving off-road vehicle business in Texas. Andy reveals the power of supporting local nonprofits as a marketing initiative, the importance of work-life balance, how he considers his employees' family and personal lives, and the evolving la...

Join us to chat with Jeff Lewis of Tommy's Motorsports, a 42-year industry veteran who's seen everything from furniture sales to motorcycle dealerships across the country. In this candid interview, Lewis shares his journey from Florida to Tennessee, revealing insights into successful dealership management, the importance of exceptional customer service, and his passion for riding. Discover how he...

In this episode of the Herohub Podcast, Bob Beasley of Bob's House of Honda, a third-generation powersports business owner from Jackson, Tennessee, shares his journey of running a family dealership that began in 1968 with motorcycles and evolved to include ATVs, watercraft, and side-by-side vehicles. Bob, who serves as General Manager, works alongside his parents and cousins, wearing multiple oper...

Join us on the Herohub Podcast as we dive into the inspiring journey of Mike Holland, owner of Big Country Powersports in Bowling Green, Kentucky. Discover how Mike transformed a small Polaris dealership into a thriving multi-brand business during the challenging times of COVID-19. Learn about his unique approach to customer service, team building, and community development. Mike shares insights o...

In this inspiring episode of the Herohub Podcast, Walter Raffel of Raffles Engine Service shares his remarkable 72-year family business story. Starting as a small lawn and garden dealer in rural Ohio, Walter transformed the business from a $100,000 operation to a thriving $7 million enterprise. Hear his stories - including a tale about telling a farmer's wife to mow around her husband's favorite h...

In this powerful episode of the Herohub Podcast, Brandon Prokupek shares his remarkable journey through the powersports industry, from a 16-year-old inventory counter to a successful dealership leader. Learn how he transformed a struggling family business during the 2008 recession into a thriving $19 million enterprise by focusing on leadership, sales training, and understanding customer needs. Br...

In this episode, we chat with Jeremy Johnson of Lightspeed to explore his journey through the powersports industry and the major shifts he’s witnessed in dealership operations. Jeremy gets candid about the professional challenges he's faced, the tricky balance of political views in business, and what he’d tell his younger self about education and following your passion. We also dive into the excit...

In this episode, we sit down with Craig Stoke, owner of Kearney Power Sports in Kearney, Nebraska—a dealership that’s become a hub for riders across central Nebraska. Craig shares his unexpected journey from aspiring teacher to power sports entrepreneur, reflecting on the values, mentors, and mindset shifts that shaped his career. From humble beginnings selling motorcycles in a small town, Craig b...