HerBusiness

What I've found coaching women for over 26 years is that the mistake business owners make over and over again is that they are too general in three business areas. Unfortunately, being too general moves you in the opposite direction to your goals of more clients and a more profitable business. What are three specific focus areas that can help your sales go up and the pressure down? That's what we...

Do you ever feel like your business COULD grow if only you would stop doing ALL the things?  In today's episode, you'll meet HerBusiness Network member Julia Watts. Julia is the CEO of Australia's Leading Pattern Making Business — Sample Room. She has been part of our network for over a year and recently joined our Marketing Success Mastermind. Julia has a sizeable business that she's been growing...

Hey there, If right now: You feel like you're a little bit away from your financial goals You've been knocking on the door of that six-figure business (but it seems like no-ones home) You've been at six figures for a while, and you haven't quite worked out how to get to the next level or sustainably run your business. Then you're going to enjoy this episode. I walk you through the three-step roadm...

If you avoid sounding salesy or pushy, so you don't speak up about your business — this episode is for you. Every day I see women missing out on new clients because they don't know how to speak up about their business. So, they: Post on social media hoping that people will look, comment and buy Spend a ton of money on a website, but we don't have the traffic, so the site doesn't do the job of conv...

Every day in business we are trying to get people to say yes. Yes to our offers Yes to joining our team Yes to taking up that discovery call Yes to clicking the button on our website Yes to our proposals Yes to our invitations to collaborate. What if there were seven ethical and proven ways to persuade people to move in your direction… to say YES to you? The good news is that these seven principle...

Welcome to a brand-new season of the Her Business podcast. If you're a brand-new listener, let me introduce myself. I'm Suzi Dafnis, CEO at HerBusiness and for the last 25+ years, I've helped women to grow and scale sustainable businesses through our HerBusiness Network membership, our Mastermind program, business women's retreats, courses and mentoring. I've grown four 7-figure businesses and one...

Do you feel like there is a LOT more potential in your business that you just aren't tapping into? As women business owners, we are often busy ALL THE TIME. We don't find time to even think about planning or strategic thinking. We find ourselves slogging away IN the business without much focus at all to working ON the business. And, while we INTEND to give ourselves every chance to be successful,...

Last month my home was the feature story in Australian House & Garden , the leading home design magazine in the country. Pretty cool, yes? The house looks fantastic, and the story was ten pages of prime real estate in a magazine with hundreds of thousands of subscribers. Plus, we got some bonus exposure when they decided to do a question, and answer story with me, asking me about my inspirations,...

When was the last time you took time away from your usual environment? With COVID having put the brakes on any major travel, many business owners have been working harder than ever without a break. With so many working from home, it means that you're in the same environment day in, day out. This COULD be stifling your creativity and ability to have breakthrough ideas for your business. Some of my...

Today I have a VERY special treat for you. Maybe you've noticed... ... membership and subscription businesses are thriving. Even in the midst of a massive pandemic, companies worldwide are having to shift and adjust to the new economy. And those who have incorporated subscriptions and membership business models are seeing massive growth. Why? It's actually quite simple. Because a membership busine...

"My biggest challenge is finding the time to market and pitch myself outside of paid projects. I know I need to do it to ensure a consistent pipeline of clients in future, but I can't shake this weird feeling of guilt and worry when I'm not working on tasks that I can't invoice." I loved this question from HerBusiness Member, Brittany, because it's a trap that we can ALL fall into. We sell somethi...

If it ever feels like you have too many promotions to focus on and share and market, it might be time to simplify your marketing plan. What I've found is that MORE promotions don't necessarily lead to better results. When we analysed our marketing activity, we found that some of our seemingly successful promotions didn't deliver the RIGHT results. On the surface, they looked great. But when we dug...

We live in a world that's obsessed with planning, achieving, and goal setting. But how do you move forward in times when your goals aren't yet clear, your plan is still unfolding, or you can't quite see the path ahead? My guest in this episode of the HerBusiness Podcast has an answer to this question that's both reassuring and radically different to the advice you may have had before. So, if you'r...

Why is it that some women have a rich ready-made network of people who send them business all the time, while others feel isolated and stuck with nobody to do business with. I asked hundreds of women business owners what they felt were some of the big stumbling blocks for them getting new clients. And so many of them said they were not getting enough referrals. They said things like: "People aren'...

Over the years I've been asked so many times if I'd mentor and coach women. And, to be honest. With so many women looking for support, it's just not feasible for me to do that effectively and still serve my high-paying clients. So, I've reserved the high-level input and coaching for the women inside of the HerBusiness Network and in our high-level Marketing Success Mastermind program. That's until...

You have a product or a service that you KNOW people need. But, you're not getting as many sales, and you know you want. You're settling for fewer clients than you could have. What's happening? And, what can you do that will turn the tide and give you a flow of new clients coming your way? I recently interviewed hundreds of women business owners who were experiencing low sales and noticed seven th...

When I work with women to help them grow their businesses and build strong connection networks, Speaking Up is an essential key move I help them to master. Until we can get some mastery over our ability to speak up, we can fail to meet our true potential in sales, fame, the impact we have and our ultimate success. It takes speaking up to reach more people, to make more of an impact, and to get mor...

We know we need more clients and we need clients coming back and referring us when they've used our services, or visited our eCommerce store, or come into our retail outlet. Getting new clients starts with Showing Up. But, SHOWING UP isn't always easy, even for the most outgoing women. SHOWING UP in a consistent way can be tricky when we have so many competing demands on our time. But I know from...

If you've been trying to get something done for a while and every time you think about it your eyes roll to the back of your head… If you can't seem to sit your butt down long enough to make progress on that project you've been meaning to get done… It's likely that there is something about the tasks is triggering you emotionally The magnitude of the project has you feeling overwhelmed and bringing...

Every day I see women in the HerBusiness Network making big leaps in their business. They're changing their revenue model. Launching a new product or service. Going from being an offline business to an online business . Or, they're transitioning from being a solopreneur to growing a team . Others are bringing on more senior staff and moving out of the day-to-day running of their business. Some are...

Running a successful business takes energy. A ton of energy. So, how do we create more and more of the energy that makes things happen? The energy that has you feeling GOOD as you do what you do each day. The energy that puts you a great mood and builds your confidence. Loving what you do. Doing what you love. Feeling like there's a good exchange of "give and take" of energy with others around you...

You've likely heard the phrase: Proceed with caution . If you've been in business for any time at all, you've likely made mistakes that have you be more cautious as you think about your next steps. Maybe you tried to reach a revenue figure in 2020 and missed it by a mile. Or, you hired that person that you were counting on to get you out of the day to day and then they left. Or, you created a new...

Do you find yourself asking for feedback? Maybe you've had a graphic designer work up a new logo for you.  You have the choice down to a couple of options and you're not sure which way to go. So, you reach out and ask for feedback. Or, you're not sure what to name your new product or service. So you post into a random Facebook group and ask for feedback. Perhaps you want a set of eyes over your ma...

When I look back on the year 2020 I count my blessings that I live in a country that has been barely impacted by COVID compared to other countries. I live in a country where the political system has been pretty stable. I live in a city where I have been lucky enough to be able to get outdoors and do things I love, like going for a run while my friend and clients in other cities were in lockdown. A...

What if working longer hours does not mean working more productively? What if doing more marketing, more promotions doesn't lead to more dollars in your bank account at the end of the month? What if you could do a whole lot LESS and get MORE results? Morten Hanson is a management professor at the prestigious University of California, Berkeley, and an author of several books.  In his book, Great at...