April Lokar | Thought Leadership Consultant
Her Spoken Image
Public speaking skills | Thought leadership consulting for women | Creating scalable offers and keynotesYou’re ready to share your expertise and unique perspective with a wider audience, but maybe your public speaking skills aren’t where you want them to be, or you've been sharing your message without a strategy. Trust me, I get it. I know what it feels like to be bursting with a big idea you know will make meaningful progress toward the world you wish to see. I also know what it’s like to do podcast guesting, presentations, and webinars without a strategy, limiting your visibility, reach, and...
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April Lokar | Thought Leadership Consultant
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Podcast-Website
Neueste Folge
26. Sep 2024
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36. 6 Ways to Leverage Your Spoken Image Strategy to Build Authority as a Professional 15.04.2024 20:02
Hey, friend! Last week, we focused on crafting a spoken image strategy. Now that we have a strategy, how can we get a return on investment for our spoken image strategy? Well, that’s what we’re talking about today. In this episode, I break down six ways to leverage your spoken image strategy to build authority as a professional. Main Topics Covered in Today's Episode: 6 ways to use your spoken ima...
35. How to Create a Strategy for Your Spoken Image Through Content Themes 08.04.2024 19:56
If you want to hit your business or career goals, your spoken image needs a strategy. While there are many topics you can discuss to enhance your spoken image, if those topics don’t align with your goals, you won’t see the results you desire. What you need are content themes to help you develop a clear strategy to leverage your spoken image to reach the next level in your business or career. In to...
34. The Connector Speaker Archetype: Connecting with Your Audience During Speeches and Presentations 01.04.2024 20:53
Hey, friend! We are wrapping up our series on the speaker archetypes with the Connector. If you’re a Connector, then that means you thrive on connecting with your audience through relatability and empathy. In this episode, I’m breaking down what the Connector Speaker Archetype looks like in action, potential risks to be aware of, and three ways you can leverage this archetype when it isn’t your pr...
33. The Role of Empathy in Sales Conversations that Lead to Conversions with Celina Guerrero 28.03.2024 38:21
Hey, friend! Does having sales conversations or selling in your content in general make you feel gross? If yes, know that you are not alone. There are many entrepreneurs who have a negative outlook on sales. Having sales conversations doesn't have to feel bad or wrong when you approach them from a place of empathy. In today's episode, I chat with sales and LinkedIn Coach Celina Guerrero about how...
32. The Storyteller: How to Build a Strong Audience Connection through Your Spoken Image 25.03.2024 20:21
Hey, friend! In today’s episode, we are discussing the storyteller speaker archetype. If you’ve been listening to this podcast for a while, you know how much I believe in incorporating storytelling into your spoken image. Today, I’m breaking down the qualities of the storyteller archetype, how you can use storytelling to build a strong audience connection, and how to strategically leverage the sto...
31. What’s Your Speaker Archetype?: Characteristics and Benefits of the Teacher Speaking Style 18.03.2024 20:42
Hey, friend! We are continuing with our series on the speaker archetypes. Today, we are diving into the teacher speaking style. Even if the teacher speaker archetype is not your primary speaking style, you still want to learn how to effectively use this speaking style. You will learn the characteristics of the teacher speaking style, the benefits of this speaker archetype, and more. Main Topics Co...
30. The Motivator Speaker Archetype: Characteristics of a Motivational Speaker 11.03.2024 19:45
What’s your speaker archetype? This month, we are diving into the four speaker archetypes to help you identify yours and learn how to leverage them when crafting your spoken image. In this episode, we dive into the characteristics of a motivational speaker, including the benefits of this archetype and strategies for channeling it in your communication. Main Topics Covered in Today's Episode: Chara...
29. Your First Million: The Power of Finding Your Voice and Sharing Your Message with Arlan Hamilton 29.02.2024 26:45
In today’s episode, I sit down to chat with Arlan Hamilton, founder of Backstage Capitol, and author of It’s About Damn Time and Your First Million. Arlan takes us behind the scenes of what it really takes to reach your first million, the importance of finding your voice and sharing your message as an entrepreneur, and so much more. Trust me, you are going to want to grab your notebook and pen for...
28. How to Effectively Incorporate Storytelling Marketing into Your Long-Form Content without Losing Your Audience 26.02.2024 21:43
Have you ever been telling a story, and before you know it, it's been like 10 minutes, you've lost the plot, and nobody is paying attention anymore? Or if they are, they look completely confused? If you have, know that you’re not alone. This happens to many of us when we start weaving storytelling into long-form content. There is an effective way to incorporate storytelling in your long-form conte...
27. Storytelling Techniques: How to Tell a Quick Story to Boost Audience Engagement 19.02.2024 18:50
Hey friend! We all know the power of using storytelling techniques in our content. It’s such a powerful way to capture our audience’s attention, build connections, and increase engagement. Figuring out the best way to infuse storytelling into short-form content can be challenging at times. In today’s episode, I’m breaking down the three things you need so you can tell quick stories that boost your...
26. Using Storytelling in Public Speaking: 3 Ways to Use Stories to Connect with Your Audience 12.02.2024 19:19
Have you ever attended a conference or event where the speaker shared a story that you couldn’t relate to or fully understand? If so, you most likely lost interest in the topic. This is what happens when we infuse storytelling or analogies in our spoken image that aren’t relatable to our audience. In today’s episode, we are diving into using storytelling in public speaking. I’m sharing 2 ways to u...
25. Let’s Get Personal! Best Practices for Sharing Personal Stories in a Professional Setting 29.01.2024 21:49
Hey, friend! You've probably heard about the importance of sharing personal stories in your content to build deeper connections with your community. You may be wondering what this actually looks like in action. In today's episode, I'm discussing why sharing personal stories in a professional setting is needed, strategies for getting started, and so much more! Main Topics Covered in Today's Episode...
24. Stepping into Your CEO Era as a Mompreneur with Andria Singletary 25.01.2024 51:38
Hey, friend! Today's episode is a special one because it is our first interview on the Her Spoken Image podcast. In this episode, I sit down to chat with Andria Singletary, who is a life and business coach for moms, and she is the one who handles all the behind-the-scenes production of this podcast. Andria and I chat about how to create a podcast that is an effective part of your marketing strateg...
23. Networking and Building Relationships: 3 Effective Strategies for Maintaining Your Network [Authentic Networking Series] 22.01.2024 19:32
When it comes to networking and building relationships, there is work required on your part to maintain your network. You don't want to be like those business owners who believe cold DMs and immediately pitching their services is an effective strategy. In today's episode, I'm sharing three strategies for maintaining your network and building deeper connections. Main Topics Covered in Today's Episo...
22. How to Network with Social Anxiety: Strategies for Navigating Uncomfortable Situations at Events [Authentic Networking Series] 15.01.2024 22:34
Hey, friend! Networking events are a great way to build new connections; however, they come with their fair share of challenges. If you are someone who deals with social anxiety and has wondered how to network with social anxiety, today's episode is for you. In today's episode, I'm sharing strategies for navigating uncomfortable situations at networking events. Main Topics Discussed in Today's Epi...
21. My Top 3 Networking Tips for Entrepreneurs [Authentic Networking Series] 08.01.2024 23:41
Hey, friend! Today, we are continuing with the Authentic Networking Series. In this episode, I'm sharing my top three networking tips for entrepreneurs. Specifically, I discuss where to find networking opportunities, how to identify those you should connect with further, and so much more. Main Topics Covered in Today's Episode: Networking tips for entrepreneurs Identifying those you should connect...
20. My #1 Networking Strategy for Organic Business Growth [Authentic Networking Series] 01.01.2024 27:03
Hey, friend! Have you been thinking about attending networking events but are unsure of the best way to connect with your peers and colleagues at these events? Maybe you’ve attended some networking events but didn’t like how you felt after attending. Today’s episode starts our newest series, Authentic Networking. In this episode, I’m breaking down my #1 networking strategy for organic business gro...
19. Want to Know How to Increase Visibility as a Business Owner? 3 Strategies You Need to Boost Your Visibility 28.12.2023 20:08
One thing every business owner needs to know and prioritize is how to increase visibility. Without visibility, you won't grow your audience or build an engaged community of ready to buy leads. In today's episode, I'm sharing the three strategies you need to boost your visibility effectively. Main Topics Covered in Today's Episode: How to increase visibility as a business owner 3 strategies you nee...
18. Two Mistakes You MUST Avoid if You Want to Build Your Credibility Through Speaking Engagements 25.12.2023 17:33
Hey, friend! Speaking engagements are a great way to build your credibility as a thought leader. Whether you're on an actual stage or a virtual stage, your spoken image can be used to expand your influence and earn your audience's trust. However, there are a couple of mistakes you want to avoid when connecting with your audience during speaking engagements. These mistakes will have a negative impa...
17. Two Things You Need to Create Engaging Content 21.12.2023 18:47
We all know that building deeper connections with our audience and community requires us to create engaging content. The thing is that creating content that is engaging can be challenging if you don't know what is needed to create it. In today's episode, I'm sharing the two things you need to create engaging content and I take you through a short exercise that's going to help you truly discover yo...
16. The Power of Authenticity: Connecting with Your Community as a Thought Leader [Pillars of Thought Leadership Series] 18.12.2023 18:58
Today’s episode is the final episode in the Pillars of Thought Leadership Series, and we are discussing authenticity. Authenticity is what brings each pillar of thought leadership together, and it is such a powerful way of connecting with your community. In this episode, I will be breaking down what authenticity is, how it differs from transparency, and why it’s such a powerful pillar of thought l...
15. Running Social Media Ads is NOT an Effective Visibility Strategy. 5 Ways to Increase Your Visibility as a Thought Leader 14.12.2023 22:30
Today, we're continuing with the Pillars of Thought Leadership series, and we're talking all about visibility as a thought leader. Visibility is so much more than being seen and heard. It's about making an impact and making meaningful contributions to your industry. If you truly want to increase your visibility as a thought leader, your visibility strategy needs to be more than running social medi...
14. How to Establish Credibility as a Thought Leader [Pillars of Thought Leadership Series] 11.12.2023 18:32
Today, we're continuing with the Pillars of Thought Leadership Series. We're talking about how to establish credibility as a thought leader. Becoming a thought leader is more than demonstrating your expertise. It includes building trust with your audience. When you've earned their trust, you will be seen as credible, which will allow you to influence change in your community. Listen to today's epi...
13. Infusing Originality into Your Thought Leadership Strategy to Connect with Your Audience [Pillars of Thought Leadership Series] 04.12.2023 17:43
Thought leadership is so much more than becoming famous. A critical part of becoming a thought leader is making an impact by sharing your unique values and experiences. When you speak on various topics and concepts through the lens of your values and experiences, your message becomes so much more relatable to your audience. Today's episode starts the Pillars of Thought Leadership series. In this e...
12. Why is Thought Leadership Important? 3 Reasons Why Your Thought Leadership is Needed 30.11.2023 24:25
If you've listened to more than one episode of this podcast, then you know I talk about thought leadership a lot. With all this talk about thought leadership, you may be asking yourself, "Why is thought leadership important?" That's what we're discussing on the podcast today. I'll be sharing three reasons why your thought leadership is needed. Main Topics Covered in Today's Episode: The lack of re...
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