Guesswork to Growth

In this episode, I sit down with Paulina, the founder of one of Berry’s most loved and enduring retail experiences, ⁠The Berry Tea Shop⁠, to explore the journey from city-based hospitality burnout to building a destination brand in a small country town. What begins as a conversation about tea quickly becomes a deeper look into instinct-led decision making, taking risks without a clear blueprint an...

In this episode, I sit down with Nick, the founder behind one of Berry’s most recognisable coffee spots, IV Coffee , to unpack the journey from washing dishes as a teenager to building a brand that locals and travellers now actively seek out. What begins as a conversation about coffee quickly becomes a deeper look into simplicity, community and the mindset required to start before you feel ready....

In this episode, I’m joined by Samantha Reynolds , founder of Seed + Stow , to talk openly about what it really takes to build a product-based business alongside a full-time marketing agency. What starts with surplus lemons in a backyard quickly turns into a conversation about sustainability, slow processes and the reality of building a product-based business while simultaneously running a digital...

Welcome to The Guesswork to Growth Podcast, where we explore why so many business owners reach a stage where what once worked no longer does. Find out what to expect from upcoming interviews, who this podcast is for, and the type of conversations you can look forward to – honest, detailed, and focused on what truly drives growth without chaos.