Growth Mode

If you got in early on Facebook ads or Google Local Services and wish you'd gone harder - this episode is for you. Tom Ferry, Jimmy Mackin, and Jason Pantana break down exactly what to do with ChatGPT's new ad platform, fresh off the SaaStr Conference where they spent three days inside the companies defining what AI-era growth actually looks like. Between them they've watched every major ad platfo...

If you're a founder, agent, or business owner who's always chasing what's next - this episode was made for you. Tom Ferry and Jimmy Mackin get into three questions that most people in this industry never slow down enough to actually answer: What do you do when your business stalls? What makes a business take off? And how do you find the right partner, and spot the wrong one before it costs you? Th...

The goal of this episode is simple: help you become the smartest agent in the room. Tom Ferry and Jason Pantana combine a housing market outlook for 2026 with three must-watch AI shifts that will shape how agents scale, operate, and dominate in the next 12–18 months. What you’ll learn in this episode: The six housing cycles that reveal what’s really next - and why “every drought ends in recovery”...

In this episode of Growth Mode, Tom Ferry, Jimmy Mackin, and Jason Pantana break down the practical, high‑impact AI and data strategies top agents are already using right now. Believe it or not, the main goal of this episode wasn’t about listing every tool, it was built with one focus: helping you communicate your value in a way that sticks with clients and drives real decisions.  👉 In this episo...

Tom Ferry, Jason Pantana, and Jimmy Mackin sit down to give you their insight to one question: What are the biggest opportunities for growth in 2026?  Here’s what you can expect: Why AI search is changing the rules of visibility - and how to get cited in AI-generated answers using structured content and smart blog strategy How to think like a media brand: Jason’s take on authority, positioning, an...

Tom Ferry and Jimmy Mackin break down the three biggest stories shaping the real estate market right now, and what smart agents should be doing about them. First up: the $2B expired listing jump-ball happening January 1. Why it matters, what’s working right now, and the playbook top agents are already using to turn expireds into listings…without sounding like every other salesperson in their marke...

Jimmy Mackin sits down with Chris Smith to break down the AI-powered content system that helped him 10x his reach - without adding headcount or lowering quality. They walk through the exact GPT setup Chris uses to produce high-performing content daily, how he built a flywheel that feeds itself, and the mindset shift agents need to go from grinding to growing. Here’s what’s covered: Why most market...

This episode is about execution. Jimmy Mackin sits down with Ken Pozek to unpack the systems, video formats, and strategic bets that turned a camera and consistency into $400M in closed volume - without buying a single Zillow lead. They walk through the five types of videos that consistently drive revenue, how to test content without getting stuck in planning mode, and what it actually looks like...

Zillow updated the terms. Follow Up Boss is no longer neutral. ChatGPT changed how buyers search.  This episode is about positioning. Tom Ferry, Jimmy Mackin, and Jason Pantana walk through what’s actually happening behind the scenes, what most agents still don’t realize, and what you can do right now to protect your client relationships, stay visible in AI-driven search, and build a moat around y...

A client said it straight: “I need to do something different in my marketplace.” That one line turned into the theme for this whole episode. Tom, Jimmy and Jason got into it: what it actually looks like to find growth when your usual stuff isn’t working. From small investor segments no one’s targeting… to offers that start real conversations… to data that shows you who’s ready to move before they...

Growth isn’t always about doing more. Sometimes it’s about choosing the right move…and making it early. In this episode, Tom, Jimmy, and Jason lay out the Growth Playbook: six core strategies that help real estate pros grow in any market, and the three that separate the ones who scale. You’ll hear: Why agents who survived 2008 are paying attention to this market moment The 3 advanced growth modes...

In this special edition episode, Jimmy flips the script on listing promotion - and shows you how to turn one listing into more listings. If the first time you're promoting a listing is when it hits Zillow, you're already too late. Every listing has five marketable moments most agents miss. Jimmy breaks them down and shares: The five points in a listing’s lifecycle that create leverage (and what mo...

Growth isn't just about what you're doing—it’s about what you’re building. In this episode of Growth Mode, Jason and Jimmy go deep on how real estate pros are scaling smarter by combining AI leverage with low-friction lead generation. They break down: The forward edge of Agent Mode—and how AI is moving from assistant to co-worker A faceless Instagram strategy that pulled $400K in GCI without stepp...

Growth doesn’t come from effort alone, it comes from structure. In this episode of Growth Mode, Tom and Jason break down how high-performing teams are scaling in a flat market by optimizing lead flow, fixing follow-up gaps, and training their agents like sales forces—not just support staff. They unpack how these teams are leveraging channel accounts like Zillow, Rocket, and Realtor.com to build ma...

What separates a product that scales from one that sinks? In this episode of Growth Mode, Tom and Jimmy break down The 8 Rules for Growth: the hard-won principles they use to build fast, stay lean, and create high-margin businesses that last. We’re talking small teams, smart hires, and AI-first thinking. How to increase time-to-value and reduce friction. Why high margins aren’t optional, they’re a...

Billboards aren’t dead, they’re a power play. Jason, Jimmy, and Tom dig into how top producers are using them (and other “old-school” plays) to build a brand moat and make every other marketing touch more effective. Then, they get tactical on hooks: the 10 you should be swiping right now for everything from postcards to Instagram Reels. Because in a noisy market, “Just Listed” won’t cut it. And if...

Jimmy and Jason break down what the new AI Agent Mode actually does—and why it’s not another overhyped tool, but a legit shift in how agents can work. If you’ve got parts of your business that are repetitive, manual, and eating up your time (or your budget), this episode shows you what you can finally hand off. Then they dive into a problem every agent’s facing right now: what to do when a listing...

Tom, Jimmy, and Jason break down why GEO (Generative Engine Optimization) is more than a trend, it’s a strategy to position yourself as the answer in AI-powered search. If you want ChatGPT, Grok, and Gemini to cite you, this is how to reverse-engineer your online presence to make it happen. Plus: a three-step referral play that uses behavioral psychology and real-time listing intel to generate war...

Tom, Jimmy, and Jason share how agents use AI to automate follow-up, rank beside Zillow, and stay top-of-mind—for under $5/day. Plus: predictive market updates, the rise of “agentic AI,” and 3 outreach phrases proven to boost response rates.