Growing In The Green Industry

After nearly six years, Brett and Skyler sign off with the final episode of the NALP Young Professionals Network podcast. Joined by Kim McCrossen, NALP’s Director of Education, they reflect on favorite moments, impactful guests, and the podcast's legacy. They discuss the value of NALP events, free contractor training, and leadership opportunities like the NALP Executive Leadership Program. Whi...

In this replay episode of Growing in the Green Industry, we welcome our guest Anita Palmer with Sperber Landscape Companies. Anita discusses the importance of organic growth through acquiring new customers and developing employees' skills and careers. She shares her passion for landscaping, architecture, and community, which alignswith the industry's flexibility in pursuing various paths....

In this episode of Growing in the Green Industry, we welcome our guest Lynette Cordero, Finance Manager with the Klausing Group.   Lynette shares the journey toward B Corp Certification and what it means for business sustainability and stakeholder value. Lynette shares her financial leadership approach, including how she simplifies complex financial data for teams and supports strategic forecastin...

In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and align...

In this episode of Growing in the Green Industry, we welcome our guest Michael Davie, Senior Account Manager with M.J. Design Associates, Inc.  Michael emphasizes the importance of investing in employees through continuous training and personal development, noting it drives company growth and shows genuine care. He discusses the valueof sharing knowledge gained from industry events and integrating...

In this replay host episode of Growing in the Green Industry, Brett and Skyler talk discuss the challenges ofmaintaining productivity and motivation during the summer season. Brett emphasizes the importance of finding a balance between work and personal time, while Skyler expresses struggles with feelings of guilt for investing time in self-improvement. They both share that quality of work is more...

In this replay episode of Growing in the Green Industry, our guest Jacob Hong with Woodlawns Landscape Company is a former landscape management student; discusses his career progression from sales to company leadership. They also talk about the importance of personal and professional growth, the balance between current roles and future opportunities, and the significance of understanding and align...

In this episode of Growing in the Green Industry, we welcome our guest Shaun Callaway, Vice President – Houston Market with Earthworks, Inc.   Shaun takes us through his journey, from studying landscape architecture to rising to the role of Vice President, sharing both the challenges and triumphs of launching a new business division. He also reflects on his experience attendingthe NALP Executive L...

In this replay episode of Growing in the Green Industry, we welcome Angela Hieronimus, Director of Engagement and Success with Blades of Green Lawn Care.  Angela talks about the importance of having those hard conversations and how her experiences have helped her be successful in her HR role.  She talks about recruiting, team member retention and engagement. She shares how they keep their team mem...

In this episode of Growing in the Green Industry, we welcome our guest Josh Chalfant, Associate Director of Training and Development with his focus on in-house training for tasks like spring cleanup, edging, and mulching. He emphasized the importance of continuous learning and taking initiative for career advancement. Josh also discussed the benefits of in-house training over external resources, w...

In this replay episode of Growing in the Green Industry, we welcome Cate Deane with Ruppert Landscape.  Cate talks about finding your passion and being able to utilize the resources out there that are available to everyone.  Cate talks about finding the balance with training and mentoring and the importance of finding the best ways to keep your learners engaged.  She shares how important it is to...

In this episode of Growing in the Green Industry, we welcome our guest Jenn Myers, Executive Directorof the NALP Foundation and Senior Director of Workforce Development at NALP. With the National Collegiate Landscape Competition (NCLC) approaching Jenn, Brett andSkyler talked about their experiences and insights with their involvement in NCLC and its impact on their careers. They highlighted the i...

In this replay episode of Growing in the Green Industry, we welcome our guest, Brandon Sheppard, Franchise Owner of Weed Man and President-Elect of NALP.  In this episode we also welcome our newest host, Skyler Westergard with LandCare.  Brandon shares his experience with volunteering at Renewal and Remembrance and how important the opportunity is to give back to those who give to the green indust...

In this episode of Growing in the Green Industry, we welcome our guest Jaden Miller, Marketing Manager at Weller Brothers Landscape Professionals.  Jaden shares her journey of transitioning her marketing career into the landscape industry.  She shares the challenges of marketing in a highly visual industry, and the importance of data and understanding the target audience in your marketingefforts....

In this replay episode of Growing in the Green Industry, we welcome Joe Kujawa, Practice Leader of Bruce Wilson & Company. Joe talks about the power and value of peer groups.  Joe talks about the uniqueness that our industry has compared to other industries and how our industry is willing to share information – successes and failures.  He also shares how networking can be intimidating but the...

In this episode of Growing in the Green Industry, we welcome our guest Luke Reinhart, Director of Autonomous Mowing with Reinhart Landscaping and Snow.  Luke shares his journey of working in the family business and discusses his development of autonomous mowing systems and his future plans beyond the family business. Luke talks about his passion for business analytics, his transition from a manage...

This replay episode of Growing in the Green Industry is presented by the Veterans in Landscape Network and hosted by Joe Lewis with Yard Solutions, Brian Chapman with LMI Landscapes and Terry Williams with Green Lawn Fertilizing.  In this special VILN takeover episode these military Veterans discuss how to be adaptable leaders and working beside your team as well as leadership dependability and be...

In this episode of Growing in the Green Industry, we welcome our guest Kayla Lujan, Vice President of Sales and Marketing with Down to Earth Landscape and Irrigation.  Kayla shares her experience with career transitions and the importance of understanding the people business of the industry.  She discusses her new role and her focus on leadership and the challenges of adjusting her leadership styl...

In this replay episode of Growing in the Green Industry, we welcome Kohler Brafford, Principal at Black Pearl Management and Principal at White Pearl Management. Kohler talks about his story and how he entered into the green industry.  He talks about early milestones that helped accelerate his career and shares his advice on never leaving anything on the table and taking a leap.  He talks about as...

In this episode of Growing in the Green Industry, our hosts discuss what they have been doing to prepare for the winter and green season.  They also discussed the challenges of measuring the effectiveness of training and development programs and highlighted the difficulty in assessing the impact of leadership training as it is influences by many factors such as mentorship, local associations, and...

In this replay episode of Growing in the Green Industry, we welcome our guest, Chelsea Hartshorn, Co-founder of Threadleaf Landscape Design.  Chealsea shares her story on how she started in the green industry as a young professional in college.  She talks about the flexibility of her design company and how they have been able to utilize the opportunities of a hybrid working environment.  She also...

In this episode of Growing in the Green Industry, we welcome our guest, Brigitte Orrick, Director of Talent Development with The Davey Tree Expert Company.  Brigitte shares her experiences of being recognized as the 2024 Woman of the Year by NALP and emphasized the value of giving back through volunteering and sharing stories. She discusses her key career challenges—balancing motherhood while teac...

In this replay episode of Growing in the Green Industry, we welcome Kyle Narsavage, President with GreenSweep. As someone who started their business very young, Kyle shares advice on starting your own business.  Kyle also talks about his success being driven by his team.  He shares his mantra on GreenSweep’s Row the Boat concept, how it started and how it has defined his team and business.  This e...

In this episode of Growing in the Green Industry, our hosts share their personal reflections on the past year. Skyler and Brett express their gratitude for the support of their industry and emphasized the importance of recharging and rethinking during the holiday season suggesting that they all need to find a balance between work and leisure. This episode is hosted by Brett Lemcke of R.M. Landscap...

In this replay episode of Growing in the Green Industry, we welcome our guest, Jack Pohutsky, Assistant Project Manager and Site Supervisor at R.P. Marzilli & Co.  Jack shares his thoughts on pushing for your career and being authentic.  He talks about his 5 to 10-year goals and how his company is helping him achieve those goals.  He also talks about being an advocate for yourself and your pro...