Cycle CPA
Green Industry Profits Podcast
Welcome to the Green Industry Profits Podcast, brought to you by Cycle CPA! This show is dedicated to helping landscape, lawn care, hardscaping, tree service, irrigation, and other green industry professionals maximize profits and achieve sustainable growth. Join us as we talk with industry leaders to uncover best practices and share valuable lessons from their business journeys.
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Episode 31: Sales, Systems & Self-Mastery: A Blueprint for Green Industry Success 16.05.2025 49:42
Joshua shared his journey of building a successful landscaping business, emphasizing the importance of defining success, maintaining discipline, and focusing on personal growth. He discussed his company's business model, which involves delegation, empowerment, and building long-term relationships with partners and clients. Joshua also highlighted the significance of effective communication ski...
Episode 30: Optimizing the HR Side of Your Green Industry Business 05.05.2025 50:27
Carlos Del Pozo of Team Engine joins us in this episode. We dive into ways to improve the overall HR aspects of your business, including the sourcing, recruiting, and employee communications within your business. Carlos highlights the key areas to focus on to optimize HR, how software can be used to help with this, and much more! Episode sponsor: cyclecpa.com
Episode 29: From Software to Open Space Gardens: A Career Transformation Story 27.03.2025 40:40
Mark McGuire of Open Space Gardens joins us in this episode. We dive into his journey from the software industry to leading Open Space Gardens, detailing the acquisition process and management aspects. He highlighted the importance of integrity and transparency in business, discussed growth plans, reflected on the benefits and challenges of entrepreneurship through acquisition, and much more. Epis...
Episode 28: From Chaos to Clarity: Landscaping Business Systems 19.03.2025 42:00
Dan Pestretto of Systems Organized by Design joins us in this episode. We dive into understanding the “business” side of a landscaping company, building systems, the documentation of processes, and much more! Podcast sponsor: Cycle CPA
Episode 27: Landscaping & Liability: Are You Fully Covered? 17.02.2025 29:30
Greg Garcia of Rancho Mesa Insurance Services, Inc. joins us in this episode. We dive into the types of insurance you should have as you scale your business, common mistakes companies make with insurance, the data and metrics to follow, and much more! Learn more about Rancho Mesa Insurance Services here: https://www.ranchomesa.com/ This podcast is sponsored by Cycle CPA
Episode 26: Landscape Lighting Deep Dive 07.02.2025 36:08
Ryan Lee, owner of Landscaping Lighting Secrets joined us in this episode! We dive into the types of landscape lighting, margins to shoot for, pricing tips, adding landscape lighting as an additional service-line, and much more! Podcast Sponsor: cyclecpa.com
Episode 25: From $52,000 in Revenue to $4.5 Million & Beyond with Sam Rankin 24.01.2025 29:38
Sam Rankin, owner of ETCH Outdoor Living joined us in this episode! We dive into how he was able to scale his company, his profit targets, service mix, growing your administrative team, and much more! Episode sponsor: cyclecpa.com
Episode 24: Artificial Intelligence & Automations in The Green Industry 16.01.2025 46:30
Mike Callahan, owner of SimpleGrowth & SimpleEstimate joined us in this episode! We dive into automations, obtaining leads, preventing bottlenecks in your business, AI, being proactive at the start of the year, and much more! Episode sponsor: cyclecpa.com
Episode 23: Unlocking Your Green Industry Business Potential: Leading with your Strengths 06.01.2025 37:04
Jonathan Goldhill, President and Head Coach of The Goldhill Group, joined us in this episode! We dive into the intricacies and dynamics of family businesses, the importance of coaching, developing your team, hiring externally versus promoting from within, and much more! Episode sponsor: cyclecpa.com
Episode 22: From Artistry to Profit: James Reed’s Blueprint for Growing AffordablePatio.com 26.12.2024 44:36
James Reed, owner of AffordablePatio.com joined us in this episode! We dive into the importance of understanding business numbers, profitability, the balance between hardscape artistry and financial realities of a business, marketing, branding, effective time management, scaling locations into different States, and much more! Podcast sponsor: cyclecpa.com
Episode 21: Blooming Talent: Tito Caceres Shares Green Industry Recruiting Tips 20.12.2024 35:04
Tito Caceres, owner of Bloom Talent Solutions joined us in this episode! We dive into importance of having a strong social media presence, accurate job descriptions, understanding a company's growth goals when hiring new team members, the use of artificial intelligence in your recruiting processes, setting expectations for potential candidates, and much more! Podcast sponsor: cyclecpa.com
Episode 20: Cracking the Code to Poopin Scoopin Success with Erica Krupin 12.12.2024 37:32
Erica Krupin, owner of Kroopin's Poopin Scoopin joined us in this episode! We dive into her experience starting her company, pricing methodology, developing the target customer, growth goals, and much more. Podcast sponsor: cyclecpa.com
Episode 19: Bottom-Line Business Growth in the Green Industry with Alex Fransen 03.12.2024 40:36
Alex Fransen, CEO of Derby City Pools & Outdoor Living joined us in this episode! We dive into the importance of utilizing software in your business, his recruiting and training strategy, sales strategy, working with the right customers, focusing on the bottom line, and much more. Podcast sponsor: Cycle CPA
Episode 18: Growing & Inspiring your Great Green Industry Business Team 18.11.2024 39:42
Scott Lesak, CEO of Kasel Rocks Landscape Company and founder of InspireYou joined us in this episode! We dive into his transition into commercial work from residential work, standardizing services, building a great team and culture, employee onboarding experience, career pathing, and much more Podcast sponsor: Cycle CPA , a remote accounting firm that works specifically with green industry busine...
Episode 17: Strategic Planning & Preparing for an Exit in your Green Industry Business 30.10.2024 44:59
Episode 17: Strategic Planning & Preparing for an Exit in your Green Industry Business Phil Harwood of Tamarisk Business Advisors joins us in this episode! We dive into building strategic relationships, company culture, business structures, exit planning, determining business valuation, and much more. Podcast sponsor: Cycle CPA
Episode 16: Achieving the Profitable American Dream in the Green Industry 22.10.2024 54:28
Weston Zimmerman of SynkedUP joins us in this episode! We dive into budgeting, sales and marketing, job costing, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more information visit cyclecpa.com Learn more about SynkedUP here Check out SynkedUP resources here
Episode 15: Native Landscapes with the “Wacca Pilatka” Vision 08.10.2024 39:44
Nick Freeman & Tommy Richardson of Wacca Pilatka joins us in this episode! We dive into their specialty in native landscapes, their marketing strategy, how they retain great employees, how they remain profitable while growing top line sales, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more information visit cyclecpa.com
Episode 14: Adding a Plant Health Care Division to Your Green Industry Business 03.10.2024 33:55
Heather Dirksen of Canopy Service Partners joins us in this episode! Heather dives into her journey from the military to starting in the green industry, starting and growing plant health care divisions, focusing on what matters most in your business, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more information visit cyclecpa.com
Episode 13: Reaching Personal & Business Growth Goals in The Green Industry 25.09.2024 37:54
Thane Isaacs of Peak Peer Groups & Innovations Tomorrow joins us in this episode! Thane dives into the start of his career at ValleyCrest, giving autonomy to employees, getting past tough business situations that test us, employee training methodology, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more information visit cyclecpa.com
Episode 12: Learning “How to Hardscape” Profitably 18.09.2024 34:59
Michael Pletz of How to Hardscape joins us in this episode! Michael dives into his journey from working at a stone yard to a service-based hardscape company, estimating and pricing advice, tech stack recommendations, tips on increasing profits, and much more. He also provides details on the “How to Hardscape” resources and software. Episode Sponsor: Cycle CPA , leading green industry remote accoun...
Episode 11: Digging Deeper: Marketing R.O.I. in the Green Industry 10.09.2024 51:32
Aiden Silvers of Green Marketing joins us in this episode! Aiden shares advice and tips for companies that are looking to grow through marketing. He dives into the ROI companies should be getting on marketing, what to look for when picking a marketing company, what marketing platforms to utilize, word of mouth vs. spending funds on marketing, and much more. Episode Sponsor: Cycle CPA , leading gre...
Episode 10: Sustaining Success: Setting the Foundation to Scale a Hardscape Company 03.09.2024 43:29
Brittany Auman of Auman Landscape joins us in this episode! Brittany dives into the details of running the administrative side of her landscape business, setting up systems, returning to the fundamentals, their shift from lawn care to hardscape install work, tips to working with a spouse, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more i...
Episode 9: Pursuing Excellence in The Green Industry 27.08.2024 42:01
Lucas Durham of Durham Landscaping joins us in this episode! Lucas shares the niche he focuses on, subscription pricing, job costing, selling his company, route density considerations, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more information visit cyclecpa.com
Episode 8: Reflecting Back at Starting a Lawn Maintenance Company 19.08.2024 31:56
Brian Fullerton of Brian’s Lawn Maintenance joins us in this episode! Brian shares what separates great companies from unsuccessful ones, marketing tips, what it means to have a great culture, key changes he made to improve his company, and much more. Episode Sponsor: Cycle CPA , leading green industry remote accounting and tax firm. For more information visit cyclecpa.com
Episode 7: Creating a Splash: The Rise of a 7-Figure Pond Business 14.08.2024 53:06
Laura Reale of AquaReale & BlueGreen Marketing joins us in this episode! Laura shares how she was able to grow her pond business into a profitable 7-figure company, with some lessons learned and advice. Laura also helps green industry companies throughout the country with marketing, and she covers the core marketing techniques that have worked best over the years. Learn more about BlueGreen M...
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