Good Enough Counsellors

January can bring a lot of pressure for counsellors and therapists, with worries about enquiries, a sense of falling behind, and rising self-criticism. This can feel even more intense for neurodivergent counsellors and those who are highly sensitive to pressure. In this episode of Good Enough Counsellors , I’m joined by Eve Menezes Cunningham to explore a kinder way of moving through January , esp...

Accreditation is something many counsellors quietly wonder about, often alongside self-doubt, comparison, and pressure about where they think they should be in their career. With changes linked to the SCoPEd framework and the end of the transition period approaching, more counsellors are asking whether accreditation is worth the time, effort, and emotional energy it requires. In this episode, I ta...

For the final episode of the year, I’m doing something a little different. Instead of talking about marketing, confidence, or growing your private practice, I’m giving you a break - and introducing you to some of the wonderful podcasters I met at the Podcast Awards this autumn. If you’re heading out for a winter walk, hiding in the kitchen while basting the turkey, or simply wanting something fres...

Many therapists feel uncomfortable with marketing because it can seem like “selling yourself.” In this episode, I share how to reframe your marketing mindset and explore how to move away from the fear that your visibility is narcissistic. I'll help you gain a clearer sense of purpose in your private practice with some reflective prompts. And you’ll hear how reconnecting with what truly matters to...

In this episode, Josephine talks with website designer and SEO specialist John Garewal about how clients actually find a therapist online. John shares what he discovered when he searched for a therapist himself, why websites still matter, and simple steps therapists can take to make their site easier to find - without getting technical. When was the last time you tried to find a therapist? If you’...

More and more people are turning to AI tools like ChatGPT or asking their phones for answers instead of typing into Google. And clients are no different. Some are already saying things like, “I found you via ChatGPT.” So what does this mean for therapists who rely on directories, Google My Business or their websites to be found? In this episode, I look at how AI is changing the way people search -...

Therapy is meant to be a place of healing - but what happens when it causes harm instead? In this powerful episode, I’m joined by therapist, supervisor and trainer Erin Stevens, who specialises in working with people who have experienced harm in previous therapy. Together we explore how harm in therapy can happen - even when we have good intentions - and what we can do as therapists to reduce the...

Have your enquiries been slowing down? In this episode Josephine explores the question of whether AI is taking over from directories and what therapists can do about it. She shares a practical, human-first answer - why visibility still matters, how to show up without shouting, and simple December content ideas you can use right away. You’ll learn Why AI can’t replace human connection in therapy—or...

When counsellor Gemma Anderson started her training, she never imagined it would lead to a thriving private practice. A teenage mum who once worked as a cleaner, Gemma shares how she built a successful practice without a website or social media - just through her counselling directory profiles and a down-to-earth approach. Her advice? Feel the fear and do it anyway – but ask for help. About this e...

Email counselling is often misunderstood - some therapists worry it lacks depth, feels impersonal, or that clients simply won’t want it. In this episode of Good Enough Counsellors , I’m joined by Chloe Foster , humanistic counsellor, trainer, and founder of Email Counselling Academy , to explore what email counselling really looks like in practice - and why it can be a powerful, ethical, and deepl...

Do you ever feel like running your private practice is a bit of a roller coaster? One week you’re full with enquiries and new bookings - and the next, it’s all cancellations and endings. In this episode of Good Enough Counsellors , Josephine explores the emotional and practical ups and downs of private practice, and why consistency in marketing is key to creating a steadier ride. There’s no magic...

In this powerful and eye-opening episode, I chat with Dr. Yvon Guest - therapist, speaker, trainer, and contributor to Black Identities, White Therapy - about the often-overlooked experiences of mixed and multiracial clients in therapy. Yvon shares her own journey into this work, the invisibility many clients feel in therapeutic spaces, and the impact of growing up in families and communities wher...

Self-disclosure is something many therapists are taught to avoid in the therapy room - so no wonder it feels confusing when it comes to social media. Should you share personal details? Is it unprofessional to post a photo of yourself? What if other therapists judge you? In this episode of Good Enough Counsellors , I unpack the fear of self-disclosure on social media and how to approach it safely....

This week, I’m chatting to Kroy Ryder, an autistic therapist who shares his story of training, self-discovery, and building a private practice that works because of who he is - not in spite of it. Kroy is open, honest, and full of gentle humour as he talks about everything from being the quiet boy who watched from the sidelines, to finally realising he didn’t need to mask or fit in to be a good th...

** NOW WITH THE CORRECT AUDIO** If you tried to listen to the podcast issued on 25th September 2025, you'll have heard a repeat of Nicola Blunden's episode (thankfully, it was a good one). This is the corrected episode about niching. Many therapists hold back from choosing a niche because of one big worry: “I’m not an expert, so how can I specialise?” In this episode of Good Enough Counsellors, Jo...

What does it really mean to trust what your clients tell you — especially when their experiences challenge what you’ve been taught, or don’t fit into traditional therapy frameworks? In this episode, I’m joined by pluralistic therapist, trainer, and writer Nicola Blunden to explore how power, voice, and identity can shape conversations — and why developing an awareness of epistemic injustice matter...

Many therapists show up consistently on social media — sharing tips, encouragement, and reflections — but miss the one type of post that actually brings enquiries. In this episode of Good Enough Counsellors , I share the simple reminder from my coach that helped me get new clients straight away. It’s something most therapists know deep down, but we often avoid because it feels uncomfortable: telli...

In today's episode, I’m joined by trauma therapist, supervisor, and trainer Maaike Beech. With over 18 years of experience in the field, Maaike shares her personal journey into trauma work and the vital lessons she's learned along the way - from understanding why talking about trauma doesn’t always lead to healing, to how we can create the safety clients need before any processing begins. We explo...

Many new counsellors worry they aren’t “sorted enough” to be a good therapist. But what if being real about your struggles is actually what helps you connect most with clients? In this episode of Good Enough Counsellors, I’m joined by Samantha Lee , counsellor, trainer, and creator of the Me, Myself & I inner child course. Sam shares how she moved past the myth of the perfect therapist and bui...

When you’re building a counselling private practice, there are times when it feels hard to keep going - especially when the clients aren’t coming in as quickly as you’d hoped. In this episode, I’m sharing how to draw on your resilience so you can keep moving forward, even in challenging times. Takeaways : Why past challenges can become a source of strength in your business How to reconnect with th...

What if you don’t believe you can be a private practice therapist? In this episode, Fi Hewkin shares her journey from doubting her abilities to building a successful therapy practice. We talk about overcoming imposter syndrome, making your profile sound like you , and why there’s room for everyone - even in a crowded market. When Fi Hewkin first considered becoming a therapist, she was convinced s...

In this episode of Good Enough Counsellors , we’re diving into the third “C” of social media success for therapists: Community . It’s tempting to think of social media as just another marketing tool, but for many people, it’s a lifeline - a place to feel seen, connected, and understood. And as therapists, we have a unique opportunity to create that safe space online. Takeaways : Why community is o...

What happens when a CBT therapist with ADHD decides to rewrite the rules on mindfulness? In this episode, I’m joined by Liezl Laidlaw of Rewire Therapy — a therapist who combines mindfulness, CBT and personal insight to support ADHD clients in ways that actually work. We talk honestly about how traditional approaches can fall short, and how small shifts in language, structure and permission can ma...

In this episode of Good Enough Counsellors , I’m joined by Becky Willoughby of Willow Therapy Tring to explore a gentler way of growing a successful therapy practice — by focusing on connection, community, and care. Becky shares how she’s built a thriving practice by focusing on connection — not sales tactics. We talk about her court-appointed work with children and families, how creative, somatic...

It’s that time of year when client bookings often dip, inboxes go quiet, and self-doubt starts to creep in. But a summer slowdown in private practice doesn’t mean you’re doing anything wrong — in fact, it’s totally normal. In this episode of Good Enough Counsellors , I talk about the seasonal nature of therapy work, why comparing month to month can give you a false picture, and what you can actual...