Goizueta Effect

From Barbie to Dove and Dasani to Sephora, brands are constantly shifting to reflect their markets and make their customers feel seen. Emory University's Goizueta Business School Professor Omar Rodríguez-Vilá joins to discuss the power of brand inclusivity, how to serve the needs of historically underrecognized communities, and what sets inclusive brands apart. We'll also talk about integrating di...

In this episode, we are joined by Steven Culler to dive into the intricate landscape of healthcare in the United States where business, policy, and patient outcomes intersect. Join us as we demystify healthcare financing models and uncover the hidden fallacies within U.S. healthcare.   Understanding US Healthcare and Common Misconceptions Unlike Canada and European countries, the United States has...

Climate change is real and it’s worsening. Goizueta Business School’s Wes Longhofer and Cameron Bard join to discuss the business imperative for carbon neutrality – and how human creativity, technological progress, and a strong commitment to a sustainable future can drive us toward net zero.  There’s no escaping it – climate change is real and it’s worsening. 2023 was by far the warmest year on re...

As we enter an emotionally charged election filled with uncertainty, Emory University's Goizueta Business School professor Suhas Sridharan joins to discuss corporate political strategy. Learn from the transformative and tumultuous journeys of global giants like Uber and Facebook – and find out how navigating policy making and the regulatory landscape just may make or break your business.    Busine...

Join us as we explore the battle against busyness and ways to bring balance back to our lives. Emory University's Goizueta Business School’s Marina Cooley discusses the history of work/life balance, factors that have pushed us into overdrive, and steps that individuals and institutions can take to even the scale.   Marina Cooley is an assistant professor in the practice of Marketing at Goizueta Bu...

Dive into the fascinating world of micro-businesses and explore their remarkable impact on local economies and communities. Discover how these micro-businesses drive innovation, create employment opportunities, racial equity, and contribute to the overall economic landscape. Our guests Brian Goebel , Managing Director of The Business & Society Institute at Emory University’s Goizueta Business...

Do you have a secret desire to venture into entrepreneurship? In this episode, we unveil stories and strategies on making the jump into entrepreneurship. Our guests Brian Cayce , Managing Director of The Roberto C. Goizueta Center for Entrepreneurship & Innovation and Andrew Rodbell, co-founder of Post Meridiem, the first line of cocktails disrupting the alcoholic ready-to-drink market in the...

Switching careers is a pivotal journey that many professionals undertake. It's more intricate than simply landing a new job—it's a transformative process that demands strategic navigation. In this episode we uncover the secrets to career switching success with our guests, Danielle Rubenstein and Chantal McMahon. They shed light on this transformative process from different perspectives. Danielle,...

Last year alone, 10 climate-related disasters displaced millions of people with damages exceeding $3B. The time to act is now. Goizueta’s Wes Longhofer and Danni Dong join to discuss the role of business and innovation in a climate-smart world.   The past eight years have been the warmest on record, with sea levels are rising twice as fast as they were three decades ago. Often, when we think of in...

In 2021, initial public offerings (or IPOs) hit an all-time record with 1,000 companies entering the scene, more the doubling the previous year. From investors to managers to board members, business leaders need to understand the true value of companies, but many of the traditional valuation methods are outdated and incomplete. With increasing access to new data, astute forecasters are deploying n...

Career advocates are critical to career growth. In fact, employees with advocates are 23% more likely to advance at work. However, many people assume that their success is based purely on capability.     Renée Dye joins to discuss the key role and critical attributes of advocates, how you can cultivate and attract influential players to meet your goals, and the impact of remote work on relationshi...

Corporate partnerships can serve to expand the pie of joint benefits, improve profits, and gain sustainable competition, but successful partnerships don't often last or come easy. Despite the good intentions of both parties, partnerships often don’t pan-out as intended which leaves both sides frustrated and unable to reach their full potential together. Sandy Jap joins the Goizueta Effect Podcast...

You’re a high performer who wants a career on your own terms. Maybe you’re exploring the best next step? Maybe you feel stuck? Maybe you want more? No matter where you are right now, you need options. When you have options, you’re in control.  It may be time to change your mindset from C-Suite to Me-Suite. A well-planned strategy can help you answer the question: “How can I achieve the pinnacle of...

When CEOs are asked, "What is a skill you most value in your people?" time and again, creativity, problem-solving, and innovation top their list. However, according to Ad Age, 75% of people believe they are not living up to their creative potential.   It’s easy to see why. It can be a long slog from initial concept to final product. Even in organizations that pride themselves on rapid iteration an...

Despite huge hurdles, we are seeing traction in the climate space. In his 2020 letter regarding corporate governance, BlackRock CEO Larry Fink turned heads when he asserted that “climate risk is investment risk”. In 2021, money held in ESG and other sustainability focused funds rose globally by 53% to $2.7 trillion. This past March, the SEC proposed new requirements for publicly traded companies t...

Giacomo Negro is a professor of organization and management at Emory University's Goizueta Business School . He holds a PhD in management from Bocconi University where he also received a Laurea degree in economics and business. He recently published the book Wine Markets: Genres and Identities .  According to Fortune, in 2020, the global wine market was valued at nearly $349 billion dollars. By 20...

Brandon Smith is an Adjunct Faculty in the Practice of Management Communication at Emory University’s Goizueta Business School and author of “The Hot Sauce Principle: How to Live and Lead in a World Where Everything Is Urgent All of the Time” . He is the founder of the website “The Workplace Therapist” – a resource dedicated to eliminating dysfunction at work, improving workplace health and restor...

Ryan Hamilton is an Associate Professor of Marketing at Emory University’s Goizueta Business School . He joined The Goizueta Effect Podcast to discuss the science of decision making. It's estimated that the average adult makes more than 35,000 decisions each day. They can be small like where to grab your next cup of coffee or big like who to pick for president. As individuals, how can we make bett...

  Michael Lewis is a Professor of Marketing at Emory University’s Goizueta Business School, faculty director of the Emory Marketing Analytics Center , and host of the popular podcast Fanalytics . He joined The Goizueta Effect Podcast to talk about the future of fandom, what defines a fan, and why fandom is an important measure of modern culture. He discusses what sharp declines in fandom for Gener...

Peter Roberts , Professor of Organization & M anagement at Emory University’s Goizueta Business School , was founding academic director of Social Enterprise @ Goizueta. He joined The Goizueta Effect Podcast to explore the vast inequities between growers and retailers/roasters, how historical movements like colonialism and slavery have shaped the origins of this industry, and what role climate...

Andrea Hershatter has led the Undergraduate BBA Program for two and a half decades, overseeing its growth and curricular development and helping to secure its place among the most elite undergraduate business programs in the world. Andrea holds a faculty position in organization and management and teaches entrepreneurship. She regularly provides consultation to top corporations and leaders in acad...

Charlie Goetz , Senior Lecturer in Organization & Management and Distinguished Lecturer in Entrepreneurship at Emory University’s Goizueta Business School, joined The Goizueta Effect Podcast to discuss the world of entrepreneurship, including key advice for success, the psychology of purchasing, and the dreaded cold call. Goetz, a serial entrepreneur and three-time author , has started and bui...

Andrea Dittmann , Assistant Professor of Organization & Management at Emory University’s Goizueta Business School, joined The Goizueta Effect Podcast to discuss the role that social class plays in both career success and team performance, and how to build a more equitable workplace. Her work has been featured in the Harvard Business Review , Politico , and Journal of Personality and Social Psy...

Wes Longhofer , Executive Academic Director at The Roberto C. Goizueta Business & Society Institute , joined The Goizueta Effect Podcast to discuss business and the critical role it plays in driving societal change.   His work has been funded by the National Science Foundation and featured in the Washington Post, American Sociological Review, and American Journal of Sociology . Most recently,...

Dr. Erika Hall , assistant professor of Organization and Management at Emory University's Goizueta Business School , focuses her research on the influence of race, gender, and class-based biases on interactions within the workplace and more broadly within society.   Racial Bias in the Workplace   Bias is an instance of prejudice and racial bias is an instance of prejudice based on a person’s race...