Going Deepear Into Dev Marketing

Ivan Brezak Brkan (IBB)setup, one of the better know dev content programs, shiftmag.dev from scratch. He shares the story of how that happened. And through that story he explains how to actually get devs to write great technical content. Links: Ivan Brezak Brkan (IBB) https://www.linkedin.com/in/ivanbrezakbrkan/ Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ How We Created A Global Enginee...

When people ask about Google Ads, Matt Nguyen is probably the most recommended consultant in our marketingto.dev community. Ex GitLab, ex env0 he know consults dev tools (like Clerk, Novu) on demand generation and ads. Matt knows ads cold. Links: Matt Nguyen https://www.linkedin.com/in/mattnguyen/ Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ Demand Hive (Matts agency) https://www.demandh...

Flo Merian (ex PMM at Clerk and Mintflify, Ambassador at Product Hunt and v0 by Vercel) talks about marketing on Product Hunt not as a single launch but a continuous series of re-launches. A ton of great insights. Learned a bunch. Links: Flo Merian https://www.linkedin.com/in/fmerian/ Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ Examples we shared: https://www.producthunt.com/p/appwrite/...

Aditya Ramakrishnan (PMM at Reo.dev, ex-Stripe, ex-ImageKit) shares his learning from marketing dev tools and technical products on Reddit. Aditya focuses on organic strategies, hard-earned learnings and examples from years engaging on Reddit. Links⁠ Aditya Ramakrishnan https://www.linkedin.com/in/adityaramakrishnan/ Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ Aditya’s LinkedIn post on...

In this episode I go over LinkedIn Ads from Aikido Security. I love their no BS but tongue in cheek approach to marketing and fantastic brand stunts (remember OnlyScans?). I also explained a framework I like that fits quite nicely into this approach. Links⁠ Aikido Security in LinkedIn Ads library https://www.linkedin.com/ad-library/search?accountOwner=aikido+security Aikido Security https://www.ai...

Adam Frankl is perhaps the GOAT of dev marketing but definitely the Triceratops who was the first VP marketing at 3 dev tool startups that became unicorns. Author of a must read book for dev tool founders - Developer Facing Startup. Had so much fun talking and learning from Adam. Links⁠ - Adam Frankl https://www.linkedin.com/in/adamfrankl/ - Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ -...

In this episode I go over a CISOTOPIA campaign that Wthe security company Wiz ran recently. Basicaly a fake toy store with dozens of funny security puns. Loved it! Links⁠ CISOTOPIA https://www.cisotopia.com/ Wiz https://www.wiz.io/ Jakub Czakon   / jakub-czakon   Chapters 00:00 Creative Marketing in Security 02:48 Engaging Conference Strategies 05:04 Innovative Product Concepts 07:43 Understanding...

I go over all core elements on Polypane's homepage reviewing copy, design, information flow and more. This was community-requested teardown. If you'd like your homepage/ads/content reviewed -> send it over. Links : Polypane homepage https://polypane.app/ Dev tool landing page examples https://www.markepear.dev/examples/landing-page Jakub Czakon https://www.linkedin.com/in/jakub-czakon/...

I this episode I review the homepage of BuildKite, focusing on how the design effectively showcases social proof through mini case studies and uses a platform diagram as an interactive visual in product sections lower down the page. Links⁠ - Buildkite https://buildkite.com/ - Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ - Justin Gage https://www.linkedin.com/in/gagejustin/ Chapters 00:00...

Itamar Ben Yair is a tech startup LinkedIn ads consultant specializing in TikTok UGC style video ads to the cold audience. He shares his insights on why they work so well, how to do them, how to measure the impact and much more. Links⁠ - Itamar Ben Yair https://www.linkedin.com/in/itamar-ben-yair-053271174/ - Jakub Czakon https://www.linkedin.com/in/jakub-czakon/ Takeaways - Bring B2C aesthetics t...

I go over all core elements on Deepgram's homepage and playground and say what I like, what I don’t like, and what changes I’d test out. Spoiler alert: their site is awesome. Links: Deepgram homepage Dev tool landing page examples Takeaways Deepgram's homepage effectively communicates its product through layered visuals. Clear and concise copy is essential for user understanding. CTAs shou...

My thoughts and frameworks for thinking about attribution, incrementality, decision making in the context of developer marketing, optimizing channels, and allocating resources to programs. Links: How to prove ROI of developer marketing? Developer marketing metrics and attribution (practitioners guide) Takeaways Attribution should always be connected to decision-making. Reporting is often a prelude...

Demetrios Brinkmann created one of the biggest and most vibrant developer communities that I've seen, MLOps Community. He shares learnings on how he did that and what he'd do differently. Incredible resource for dev tool community managers and founders. Links Demetrios Brinkmann LinkedIn MLOps Community Takeaways Get to know people:  when people join just talk to them, get to know them, do...