GH Squad Podcast

In this episode, Mason, Seth and Bill tried to keep it short before traveling to Cultivate but that didn’t happen … The Squad gives their garden updates following weeks of hot weather and spins the Plant Wheel of Excitement. Mason offers a fiery hot take. And the three share reasons why you should plan to attend Ball Seed Customer Days and the Michigan Garden Tour at the end of July and the first...

In this episode, the Squad discusses the harsh realities of trade shows in 2026, industry relevance and strategies for maximizing your presence at iconic events like Cultivate. They also share practical tips for networking, how NOT to carry business cards and ways to get invited to post-show receptions with mini beef Wellington apps. This week’s Plant Wheel of Excitement lands on vegetative petuni...

In this episode of the GH Squad podcast, Seth and Mason detail their trip to five different Illinois greenhouses and garden centers earlier in the week. No, Mason did NOT buy any ladybeetles on the trip, but he did order a bunch of bugs online … The Squad discusses how every store is unique and dives into the dynamics of retail greenhouses during peak season. Expect brilliant takes on industry tre...

The Squad is back after a one-week hiatus to recap last week’s Darwin Perennials Day and share what they’re obsessed with in their own gardens this year. Then the discussion turns to overrated plants and concepts before they spin the wheel of plant excitement and land on Astilbe. Listen all the way to the end for some solid hot takes. Follow the Squad on Instagram: @GHSquadPod

In episode 26, the Squad discusses how boredom can be a catalyst for creativity, the influence of childhood interests on adult careers and the importance of pursuing passions over expectations. The topic of the week is what careers Seth, Mason and Bill would have if they never decided to get into horticulture. Join the Squad for the usually array of funny stories, brilliant advice and random thoug...

In this episode, the Squad discusses unexpected truths they encountered upon entering the horticulture industry and imagine ways to outfox security if trapped in a Costco overnight. They also determine who would be most likely to survive for a week in a botanic garden by foraging and introduce a fun new segment called the "Plant Wheel of Excitement." Then they discuss Seth’s new hairstyl...

This episode is all about the rivalry between Ohio and Michigan. But instead of football, Mason and Bill represent their respective states by presenting contributions to horticulture— and sports, culture, industry, number of Amish and covered bridges. They analyze data, crunch numbers, share fun facts and debate which state truly deserves the Midwestern Horticultural Championship Belt. What do you...

Cleveland's amazing sports weekend—with the Cavaliers advancing to the Eastern Conference NBA championship AND the Guardians winning the coveted Ohio Cup. Then the four discuss the magic of the Philadelphia Flower Show and why other flower shows just don’t compare (with a few exceptions). The group then explores ways to reinvigorate flower shows and possibly put a more local and commercial spi...

In this episode, Mason, Seth and Bill share their deepest darkest horticultural infatuations—like plug trays, trains, animal pests and “pieces.” They also discuss their love of multi-generational businesses, the forgiving nature of plants and the overall “cool factor” of the industry. Plus, a heartfelt Mother's Day message packed with industry humor, Road House, muskrats and more. #hearmeoutca...

Mason, Seth, and Bill are back together once again as a trio for this episode! They chat about a few different topics this time around—from engaging high school students to get them interested in horticulture as a potential career to potentially brilliant (or crazy) ideas for weatherproofing garden centers. They also discuss King Charles visiting an urban farm while he was in the US and whether ch...

In this episode, Mason and Bill dive into their 20th milestone discussing the significance of Earth Day and proactive engagement in sustainability, overrated horticultural trends like window boxes and the practicality (or lack thereof) of some garden tools and landscape lighting, as well as garden products and plants that should be banned (metal fire pits). Then they call out industry items that s...

The Squad is all together live in one room for this one, which creates a totally different dynamic because we are social creatures and virtual meetings just don’t cut it. This time, Mason, Seth and Bill talk about spring—the season. What’s it look like for the industry, their own jobs, their yards and gardens and even their neighbors’ lawns. They find out Seth is a grass guy and decide horticultur...

In this episode, Bill debriefs on California Spring Trials 2026—which just wrapped up on March 27—and shares his unfiltered thoughts on the event, some of the big picture trends, new variety direction and a bit about the overall vibe of the event. Mason asks him some hard questions and Bill does his best to not dodge them and actually give honest opinions. Watch CA Spring Trials coverage videos (s...

It’s another Squad duo-cast! Seth and Mason run the ship because Bill is on vacation. The topic of the week is their favorite AND least favorite experiences working in garden centers—including horticultural lessons learned, customer interactions and the how things have evolved over time. Of course, this dynamic duo drops plenty of brilliant tidbits weaved throughout wacky stories. You’d be disappo...

Because Seth is taking the day off to be a fantastic father, Mason (a lifelong Ford guy) and Bill (Ford guy turned Jeep guy) held down the GH Squad fort and finished the California Spring Trials prediction show using storylines from the 2026 LA Auto Show (trust us, it will make sense when you listen). If you haven’t listened to episode 15, maybe jump back in the archives and catch up. After discus...

Join The Squad as they explore current trends in horticulture and what they think will be key messages at California Spring Trials 2026— all inspired by storylines from this year's LA Auto Show! This episode is only Part One and includes the first five storylines, touching on product maturation, technology integration and market adaptation. Seth, Mason and Bill bring their unique perspectives...

This is a good one! But aren’t they all? In episode 14, Mason, Seth and Bill are pretty focused—sharing Seth and Mason’s takeaways from the iLandscape trade show, plus all the networking opportunities and innovative products at this leading regional green industry event. The Squad shared thoughts based on a listener comment about the challenges horticulturists face as consumers and highlight the i...

In this episode of the GH Squad podcast, the Squad welcomes special guest Tiffany Heater. They reminisce about how they all met and some of the ways they've worked together in different capacities for 15 years. As a side hustle, Tiffany and her family operate a small "backyard" farm in New Jersey and sell cut flowers and vegetables at a local farmer's market and direct to local b...

The Squad is back with another banger. In episode 12, Seth, Mason and Bill cover a wild range of topics from ways to improve some of the more boring events in the Winter Olympics (by adding fire or wolves) to what they’d do if they could start a green industry business from scratch. The winner of the 2026 Fantasy Plant Draft is announced and the losers congratulate him—although he sort of cheated...

In this episode, the GH Squad dives into the chaos, humor and unexpected stories encountered in the industry—and the airport. From travel mishaps involving diamonds and border seizures to creative ideas for horticultural media, they explore how unfiltered experiences reveal industry truths and could generate some new plant fans. But wait, there’s more: Mason reports back after TPIE: great networki...

NOTE: Mason secured an excused absence for this one as he was attending the TPIE show. So … in this episode of the GH Squad podcast, the dynamic duo of hosts Seth and Bill celebrate their 10th episode milestone while discussing unique career paths within the horticulture industry. They talk about the evolution of their own horticultural careers and the role of education in fostering a love for pla...

In this episode of the GH Squad podcast, hosts Bill, Seth and Mason dive into the latest trends in horticulture and beyond, discussing what’s in and what’s out for 2026. Some of what they explore during INs and OUTs include the rise of online learning as a valuable resource for industry professionals, generational shifts in consumer behavior—Bill thinks Millennials are OUT! They discuss trends, to...

This one gets deep. Following up on the 2026 Fantasy Plant Draft in episode 7, the Squad turns introspective this time. They discuss why taking time off work is essential for personal well-being—although 500 emails might crush you—and why balancing work and personal life can be challenging but rewarding. Seth, Bill and Mason share some of their 2026 resolutions and intentions and the shows and con...

In GH Squad Podcast episode 7, Seth, Mason and Bill assemble their 2026 teams consisting of 12 plants in a classic, fantasy style draft. This is the ultimate horticultural showdown —three industry veterans selecting their best team from a list of more than 55 annuals, perennials and vegetables (plus two bench players not on the formal list). The draft is full of solid plant information, anecdotes...

In this episode of the GH Squad podcast, the Squad reflects on their holiday experiences, discuss the dynamics of having guests on the show, thoughts on Christmas traditions and their kids’ gifts. They also introduce the concept of a Fantasy Plant Draft! Next week (on episode 7), they’ll select their teams of 10 starting-lineup plants and two bench players in a competitive format. Of course, there...