Getting Mentioned By AI

Getting Mentioned by AI Our GEO Game Plans: Where We Are and What Comes Next In this episode, Mike and Edwin sit down to compare where they are in their journey toward getting mentioned by AI. Instead of theory, this conversation focuses on real progress, real challenges, and the practical steps each of them is taking to build an AI readable footprint. This episode is honest, personal, and gives a...

Getting Mentioned by AI - Episode 4 Building a Machine Readable Brand: LLM SEO 101 In this episode, Edwin walks through how AI systems actually find, interpret, and recommend content. We break down how large language models like ChatGPT, Claude, and Perplexity build answers, what they read, what they ignore, and how you can shape your brand so it gets mentioned instead of missed. If you want your...

Welcome to  Getting Mentioned by AI , the podcast about building content that LLMs like ChatGPT, Gemini and Claude can cite. In this episode, Mike breaks down how to design the content part of your website website that makes sense not only to people, but also to large language models. Using the cruise nice as a case study, he walks through the  three essential layers of a GEO-optimized content tre...

In this episode of  Getting Mentioned by AI , Mike takes the first step toward building content designed for AI traffic, not Google search. Joined by Ed, they break down how GEO (Generative Engine Optimization) changes everything about how creators, brands, and marketers approach content. The discussion dives deep into what makes a page AI-readable, how to build content architecture that earns LLM...

Getting Mentioned by AI:  Episode 1: The Big Shift in Search In our very first episode, we dive into what might be the most important shift of the decade: the rise of AI-driven discovery. By 2028, traffic from AI systems like ChatGPT, Gemini, and Perplexity will overtake traditional Google search. Mike and Edwin set the scene for their year-long journey to understand how to get mentioned by AI:  H...