Geronimo Unfiltered

They didn’t scale with luck. They scaled with bold decisions, team buy-in, and no free trials. In this episode, Doza sits down with the founders of Rare Breed—a boxing gym that’s gone from local standout to multi-location leader. You’ll hear the real story behind their growth: → The systems they built → The mindset shifts that changed everything → The team culture driving performance If you want t...

If you’re still running ads like it’s 2023, you might as well be invisible. The rules have changed—again. The way consumers buy, how they build trust, and what they expect from your content has shifted massively in 2025. In this episode, we’re breaking down exactly why your lead flow has stalled—and what the most profitable studios are doing differently to generate 2-3 leads a day, not a month. He...

If you're dreading winter, worried about cancellations, and watching revenue walk out the door—this episode will be your game changer. Because the truth is: winter doesn’t have to be a write-off. In fact, it can be the most powerful season for retention and growth—if you play the right game. In this episode, we’re breaking down the exact seasonal retention strategy used by 7-figure studios to elim...

Are you stuck on survival mode—chasing another 20 members, hoping to just get by? Here’s the thing: Playing small is costing you big. Most studio owners aren’t failing because they don’t work hard—they’re failing because they’re thinking too small. This episode is your wake-up call. It’s the permission slip you’ve been waiting for to dream bigger, lead stronger and finally build the kind of busine...

If your team still comes to you with every question, drops the ball when you're away, or can’t seem to “just get it right”… this episode is your wake-up call. Because here’s the truth: You don’t have a people problem—you have a process problem. In this episode, we’re unpacking the most overlooked tool for buying back your time, building a business that runs without you, and hitting your next best...

If it feels like you’re doing all the things and still spinning your wheels—this episode is your wake-up call. Because the data is in. And it confirms what we’ve been saying for months: Most studio owners are doing way too much, making way too little, and stuck playing last season’s game. In this episode, we’re lifting the lid on what the top 8% of studios are doing differently—and how you can bre...

Thinking about opening a second studio? Before you sign that lease or paint that second set of walls, you need to listen to this episode. Because here's the brutal truth: most studio owners jump to a second location way too soon—and it ends up nearly destroying the first one. In this episode, we’re unpacking the real checklist to know if you’re actually ready to expand—or if you're about to double...

What if I told you the biggest bottleneck in your business isn’t your leads, your sales team, or even your offer… it’s your calendar? This episode is a game-changer. We’re unpacking exactly how the highest-performing studio owners use deep work to multiply their output, slash distractions, and unlock serious momentum—without burning out. If you’ve been feeling stuck, scattered or just flat-out exh...

If you’re stuck in the “busy but broke” cycle, feeling like your months just blur into one long week—you’re not alone. But the real reason most studio owners stay stuck? It’s not motivation. It’s a lack of planning. No targets. No tracking. No ownership. Just vibes. In this episode, we’re breaking down how to build a business plan that actually drives results—without the fluff or overwhelm. Here’s...

Is Pilates blowing up for no good reason—or is this your golden chance to build in the Pilates boom? Because here’s the truth: Whether your studio’s tucked away in the suburbs or you’re already running multiple locations, this new wave of mindful, community-focused training is transforming the fitness industry, and there’s a savvy way to capitalise on it. In this episode, we’re tackling the rise o...

Is Hyrox just a fad—or the biggest opportunity you’re about to miss? Because here’s the truth: Whether your studio is functional, wellness-based or somewhere in between, this new wave of hybrid athletes is shaking up the industry—and there’s a smart way to capitalise on it. In this episode, we’re diving deep into the rise of Hyrox, hybrid training, and how smart studios are creating new offers, me...

Most studio owners are working hard—but are they working on the right things? Because here's the truth: If your benchmarks are off, it doesn't matter how many hours you put in. You're going to stay stuck. In this episode, we're diving deep into the data that matters most—so you can track, fix and grow your studio without burning out. Here’s what we’re covering: -Exactly what ‘good’ looks like acro...

Franchise or independent—what’s the better move? If you’ve ever wondered whether owning a franchise gym is the golden ticket to success or if going independent gives you more control and profitability, this episode is for you. We’re cutting through the noise and giving you the real talk on what it takes to run a successful gym, no matter what’s on the logo. Here’s what we’re covering: Is F45 dead?...

It's time to cut through the bull and face facts: If your gym isn't making it, blaming the cost of living crisis is just an excuse. The real data shows Gen Z is actually spending MORE on fitness than any other generation. In this eye-opening episode, Dozer and the team break down the shocking truth about who's really spending on fitness, what each generation actually wants from their gym experienc...

If your studio is bleeding out right now, it’s not the economy, it’s not your sales skills—it’s a toxic marketing virus that’s spreading fast. And if you’ve been running discount-heavy, low-value offers just to get people through the door, you’ve already been infected. In this episode, we’re exposing the real reason so many studios are struggling with retention, cash flow, and high churn rates—and...

Are Gen Z employees really lazy, entitled, and impossible to manage? Or do most business owners just suck at leadership?   In this no-BS episode, we’re tackling one of the biggest challenges facing studio owners today- building and leading a high-performing Gen Z team. Whether you’re struggling with retention, motivation, or just getting them to show up on time, we’re unpacking exactly what’s driv...

What separates the best from the rest? Why do some studio owners struggle while others dominate? In this episode, we sit down with Ian, owner of the #1 global F45 studio, to break down the exact mindset, strategies, and systems that keep him at the top. Spoiler: It’s not luck. It’s relentless execution. Here’s what we’re covering: • Why your studio isn’t just a gym—it’s your members’ ‘third space’...

If I opened your calendar right now, would it scream successful CEO—or just another overwhelmed studio owner? Because here’s the truth: Your calendar doesn’t lie. It tells me exactly what your priorities are, what level you’re operating at, and whether you’re focused on growth or just busywork. In this episode, we’re breaking down exactly how to run your week like a successful CEO, no matter what...

If your fitness studio is still running the same way it did last year, you’re already behind. The industry is evolving fast, and the top studio owners are adapting just as quickly. In this episode, we’re breaking down exactly what’s in and what’s out for 2025, so you can stop spinning your wheels and start scaling a million-dollar studio that doesn’t burn you out. Here’s what we’re covering: - The...

Are you still the one opening the doors at 5 AM, answering texts about broken equipment, and juggling a million tasks that shouldn’t even be on your plate?  If your business falls apart the second you step away, we need to talk.  In this episode, I’m sharing exactly how to stop being the bottleneck, build a team that actually performs, and finally take control of your time in 2025. Here’s what we’...

Are your leads drying up? Is your sales process a mess? Are you just guessing at your numbers? Then this episode is your wake up call. In this episode, I’m breaking down the exact daily, weekly, and monthly habits top studios are using to grow their leads, improve sales, and actually understand their business.  These are the non-negotiables that will get you out of survival mode and set you up for...

Do you feel like your costs are creeping up but you don’t know where to start cutting? Or you feel like you’re working crazy hours but STILL never seeing the money hit your bank account? Then this one is for you. Today I’m sitting down with Benny, Geronimo’s COO to talk about what it looks like to have a PROFITABLE business. The conversation we're having today is something usually only people with...

What if the secret to tripling your revenue wasn’t about working harder… but working smarter? I’ve been talking a lot about consistency on the pod lately, and here’s the truth: you don’t need a million shiny strategies or the fanciest gear to level up your studio. The most successful gym owners aren’t unicorns with secret superpowers. They’re just laser focused on nailing the basics and doing it c...

Are you running your business, or is your business running you? Every year, I meet studio owners hitting impressive targets but still feeling stuck, overwhelmed, and even burned out. Why? Because they’re chasing goals without setting the terms of how they want to live. Every other podcast is releasing New Years goal setting episodes right now, but I’m not going to do that. Instead, I’m teaching yo...

We have had some incredible conversations on the podcast this year and have some amazing guests and topics coming up for 2025.  Today I’m summarising ALL of the lessons and learnings I’ve had from interviewing some of Australia’s best athletes, studio owners and business owners into 12 lessons that you can reflect on. Doing this will set you up for our goal setting episode next week and make sure...