Fullerton Unfiltered

In this episode, we recap our incredible weekend at  Together in the Trades in beautiful Savannah, Georgia. From practical marriage advice to mindset shifts that strengthen both your relationship and your business, we share the highlights, takeaways, and powerful moments that left us inspired. Whether you were there in person or are hearing about it for the first time, this conversation is packed...

In this episode, we break down the simple but powerful "napkin math" that shows exactly where your investments in equipment, people, and marketing start paying off. You'll learn how to identify the point where the lines cross—where smart spending turns into exponential returns—and how to use this framework to make confident, profitable business decisions. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIAL...

In this episode, we tour the incredible operations of  Distinct Outdoor Living with founder Noah Balice. From stunning outdoor living spaces to a dialed-in design-build process, Noah reveals what it takes to run a high-end landscaping brand in today's market. We talk branding, project management, team culture, pricing premium work, and how to balance craftsmanship with scalability. If you're in th...

In this episode, Brian breaks down the power of door-to-door sales for growing your lawn and landscaping business. Learn how to target the right properties, what to say at the door, and how to follow up to win more commercial accounts. If you've been waiting for the phone to ring, it's time to get proactive and start knocking — this simple strategy could unlock your next big contract. 🚨 BIG ANNOU...

If you've ever been stuck guessing measurements or spending hours on-site with a tape wheel, you're going to love this. Today, we're taking you under the hood with Attentive AI's AutoMeasure — the game-changing tool we're now using to measure lawns, snow lots, mulch beds, and more in minutes, not hours.   Promo Code Brian50 saves 50% at signup   booking link for a demo:  https://attentive. schedul...

Jacob Trezil of Custom Touch Outdoors is building something special — and today we're sharing his story. From humble beginnings to a dialed-in setup, Jacob walks us through what it takes to grow a lawn and landscape company in a small town with big goals. Trucks, trailers, systems, and mindset — it's all here. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur Academy LIVE 20...

Joel Adams of Joel's Lawn Care in Ft. Collins, CO shares his journey of realizing when business and life weren't adding up—and what it took to recognize the signs before it was too late. We dig into leadership shifts, personal awareness, and the "boiling frog" moments every entrepreneur should watch for. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur Academy LIVE 2025  is...

Snow removal contracts aren't as simple as they seem — and signing the wrong one can cost you big time. In this episode, I'm breaking down the fine print, exposing the red flags, and showing you the hidden clauses that could sink your profits. We'll cover real examples from past seasons, the sneaky wording you need to look out for, and how to protect yourself before putting pen to paper. Whether y...

Ariel Ochoa is taking his family's landscaping business to a whole new level. On today's show, we sit down with this second-generation owner to hear how he's growing Ochoa's Landscaping with fresh energy, big vision, and a commitment to excellence. From lawn care to snow, Ariel is rewriting what the family legacy looks like. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur...

After years of memories, miles, and mayhem, it's time to say goodbye to Thundah — the truck that helped build our brand and carried us through countless seasons. In this heartfelt episode, I share why we made the tough decision to sell, what Thundah meant to our story, and what's next as we turn the page. Buckle up for one last ride. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntr...

In this episode, Christian Schloegel from C&I Services joins us to talk about the power of prioritizing yourself — your health, your mindset, and your leadership — so your business can finally grow. From burnout to breakthrough, Christian shares how leveling up personally transformed his company and why your business can only grow as far as you do. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON S...

Teenager Tour heads to North Chicago with Colin Sullivan of Crew Landscapes! From mowing to full-service landscaping and hardscaping, Colin's built a thriving business before even graduating high school. We dive into his setup, how he scaled up, and what it takes to grow a legit company as a young entrepreneur. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur Academy LIVE 2...

Want to know how to price snow plowing and bulk salting jobs accurately and profitably? In this episode, I share our proven system for quoting snow work with confidence — from calculating plow rates and salt costs to factoring in equipment, labor, and fuel. Stop undercharging and start winning bids that actually make money. 🚨  BIG ANNOUNCEMENT: TICKETS ARE OFFICIALLY ON SALE!  🚨 Lawntrepreneur A...

Want to finally crack the code on pricing lawn care jobs? In this replay from Brian's popular YouTube channel, we dive into how to price mowing and lawn care services accurately—every single time. Brian shares his proven formula for bidding jobs, factoring in time, labor, and overhead so you can stop guessing, win more work, and guarantee profit. If pricing has ever stressed you out, this episode...

In this episode, we sit down with Charlie Gmeiner of Maple Valley Land Management , a teenager who's already making big moves in the lawn and landscaping game across St. Clair and Grosse Pointe, Michigan. Charlie shares how he started his business, the challenges he's faced as a young entrepreneur, and the strategies that helped him grow into a trusted name in his community. Whether you're just st...

Not every content creator on YouTube has the experience or credibility to be giving advice — and following the wrong voices can cost you time, money, and momentum. In this episode, I share the full lay of the land on who you should actually be listening to, how to spot fake gurus, and why it's critical to filter out bad advice if you want to grow your business. 🚨 BIG ANNOUNCEMENT: TICKETS ARE OFF...

In  Cracking the Google Code: Branded Bull 's SEO Secrets for More Leads , we're breaking down the exact strategies we use to help businesses dominate search results and turn clicks into customers. From on-page optimization and keyword targeting to building high-authority backlinks and mastering local SEO, you'll learn what actually moves the needle in today's online landscape. If you've been frus...

Danny Raffner started out as just a teenager with a mower and a dream — now he's running nearly 100 lawn care accounts and dominating Medina, Ohio. Working six days a week, Danny has turned his small side hustle into a serious business, proving that age is just a number when you're willing to grind. In this episode, we dig into how he got started, the challenges he's overcome, and what it takes to...

In today's episode, we're talking all things snow — and how investing in the right knowledge can mean the difference between profit and pain this winter. Most guys jump into snow removal with a plow and a prayer… but the truth is, you don't know what you don't know. From pricing mistakes to contract nightmares, we've seen it all. That's why we built  real resources  at Lawntrepreneur Academy to he...

In this episode, I'm pulling back the curtain on a recent mess that cost me time, stress — and $3,900 in unpaid invoices. We're talking subcontractor agreements, payment clauses, and the brutal truth about working with national brokers. If you've ever trusted a handshake or skimmed the fine print, this is your wake-up call. I'll walk you through what happened with a major snow contract, why I'm ch...

In today's Teenager Tour spotlight, we're headed to Medina, Ohio, to meet Gavin Gerspacher, the young founder of  Level Up Lawn Care. At just 18, Gavin is grinding hard, running routes, and chasing big goals in the green industry. We talk about how he got started, his biggest lessons so far, and what he's doing to scale his business. If you're a young hustler or just love a good underdog story, th...

In this raw, unfiltered episode, I open up about what the spreadsheets  don't show — the emotions, decisions, and real-life weight behind every estimate, every bid, and every budgeting choice. From personal finances to business scaling, it's all on the table. If you've ever wondered what it takes to run a business, support a family, and still sleep at night, this one's for you. 🚨 BIG ANNOUNCEMENT...

In today's episode, we're asking the hard question:  How confident are you in your pricing?  If you hesitate even a little, this episode is for you. We're digging into the real numbers behind bidding, estimating, and knowing your worth — because guessing isn't a strategy, and "what the other guys charge" isn't a business model. Whether you're pricing a lawn, a mulch job, or a six-figure commercial...

We're kicking off the  Teenager Tour 2025  with a bang! In this episode, we sit down with Henrik Gislason — better known as  The Lawn Care Kid — the powerhouse behind Thor Outdoor. At just 19, he's already building a name for himself in the green industry with hustle, heart, and a whole lot of passion. We discuss how he got started, what motivates him, and what it's like to run a business as a tee...

In this episode, we're hanging out with the powerhouse duo behind  Two Boys and a Lawnmower — a rising lawn care business run by two hardworking young men out of Wisconsin. These guys are proving that age is just a number when it comes to hustle, drive, and making things happen. We dive into how they got started, the challenges they've overcome, and what it takes to crush it in the green industry...