Founder Funnel

Episode #6 — Founder Funnel: The Psychology of Trust in a Noisy Market Trust is the new funnel. In 2025, buyers don’t rely on landing pages and ads alone — they rely on patterns. They read comments, scroll through reviews, try products before talking to sales, and quietly collect signals across 8–20 touchpoints before signing up or booking a demo. In this episode, we break down why trust is now th...

Episode #5 — Founder Funnel: The Buyer Journey Is Broken (And That’s Your Growth Opportunity) Traffic ≠ revenue. That’s the uncomfortable truth most B2B founders avoid. In 2025, your buyers don’t follow a neat funnel anymore. They’re skipping Google, ignoring top-of-funnel SEO, and showing up through DMs, LinkedIn comments, Slack groups, podcasts, and niche communities. Meanwhile, AI-generated noi...

(Episode 4 — Founder Funnel) In this episode of Founder Funnel, I break down: → Why AI search engines like Perplexity, ChatGPT, and Google SGE don’t care about your “pretty homepage.” → 6 fixes every SaaS team needs: campaign-specific pages, free tool lead magnets, CMS scaling, meta + preview optimization, SpeedLens checks, and copy that actually converts. → How to turn your Framer site into a gro...

(Episode 3 — Founder Funnel) Most founders blame traffic when growth stalls. But the real problem? The funnel is broken. In this Founder Funnel episode, I’ll show you: – Why more clicks won’t fix revenue – How to set real funnel goals (like 10 calls/week) – Matching your landing pages + emails to buyer stage – Showing outcomes, not just features – Making the funnel frictionless – Re-engaging leads...

(Episode 2 — Founder Funnel) Every founder hits a point where growth stalls. Revenue plateaus. More leads don’t fix it. In this Founder Funnel breakdown, I share the 3 things you must fix before scaling your B2B SaaS funnel: – Attracting the right leads (quality vs quantity) – Making it easy to buy (clear offer, clear CTA) – Following up enough (emails, retargeting, reminders) More traffic won’t s...

This is Episode 1 of the Founder Funnel series. I'm breaking down how to fix conversion leaks and build a high-converting B2B SaaS sales funnel step by step. You’ll see how to: – Simplify SaaS landing page headlines – Place CTAs that actually book demos – Add social proof SaaS founders can trust – Use lead magnets (checklists, free tools) to capture SaaS leads – Automate follow-ups with email + re...