South Lamar Studios

Founder Facing

Business EN ↓ 8 Folgen

From Pre-Seed to the S&P, host Gus Joseph sits down with startup founders building exciting new businesses in all industries. From getting funding, allocating capital, hiring, customer acquisition, and marketing, we dive deep on all the most important decisions any founder makes on their journey to success.

Autor

South Lamar Studios

Kategorie

Business

Podcast-Website

www.southlamarstudios.com

Neueste Folge

1. Okt 2025

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B2B Content Masterclass: Quality vs. quantity and the vanity metric trap with Melissa Garcia 01.10.2025

The secret to content is all about knowing who you're talking to. In this episode of Founder Facing , I sit down with Melissa Garcia , Content Marketing Manager at DoControl , to break down what actually works in content marketing, how to measure real impact beyond vanity metrics, and why most founders are sabotaging their content with AI generated slop. We also dive into: Why brand awareness...

Choosing the right Co-Founder with Aura Co-founders Purvi Goel & Gautam Madaan [007] 25.02.2025

Finding the right co-founder is like choosing a business partner, a therapist, and a battle buddy—all in one. Get it right, and you’ve got an unstoppable duo. Get it wrong… well, let’s not go there. In this episode of Founder Facing , I sit down with Gautam Madaan and Purvi Goel , co-founders of Aura , to break down what actually matters when picking a co-founder, how they landed their first pilot...

Find Your Niche - How AMTIL is REVOLUTIONIZING Aerospace Education [006] 28.01.2025

In this episode of Founder Facing, I sit down with Josh Wall, founder of AMTIL, to discuss how his company is revolutionizing aviation training with virtual reality. Josh shares his journey of identifying gaps in traditional education systems and leveraging cutting-edge technology to create a hands-on, scalable solution for aircraft mechanics. We explore the challenges of introducing VR into the a...

Matt Toresco on Breaking into Healthcare as a Startup with Patient Advocacy and Personal Branding [005] 07.01.2025

In this episode of Founder Facing, I sit down with Matt Toresco, founder of Archo Advocacy Group, to discuss how he built a business that bridges the gap between pharmaceutical companies and patient communities. With years of experience in the healthcare industry, Matt dives deep into actionable strategies for founders looking to differentiate themselves, nurture relationships, and establish autho...

Building a Better Checking Account with Vie Co-Founder Jake Bass [004] 11.12.2024

In this episode of Founder Facing, I sit down with Jake Bass, Co-Founder of Vie, to dive into his journey of building a fintech startup that is rethinking the boring, useless checking account. Jake shares his experiences navigating pre-seed funding, working toward a $2M term sheet, and building trust with customers in the heavily regulated financial services space. We discuss how Jake balances edu...

Building (Inc) your personal brand with Matthew Schneider [003] 02.12.2024

In today’s episode of Founder Facing , I sit down with Matthew Schneider, founder of Building Inc., a platform focused on data management and tokenization for commercial real estate. Matthew shares how he’s bridging the gap between traditional industries and cutting-edge technology while bootstrapping his business. We explore his approach to marketing and specifically, the importance of building a...

Cercles: A Home for Digital Nomads & Remote Workers with Ahmad Mansour [002] 13.11.2024

In today’s episode of Founder Facing , we’re live in Austin, Texas, with Ahmad Mansour, founder of Cercles. Ahmad shares his journey from the spark that ignited Cercles —a platform rethinking home-sharing and subletting for remote workers—to its upcoming launch. We dive into the evolving needs of digital nomads & remote workers, the complex landscape of mid-term rentals, and the importance of...

Customer Acquisition & The Future of Prospecting with Ryan O'Hara [001] 06.11.2024

Today we're joined by Ryan O'Hara, Founder & CEO of Pitchfire, a platform revolutionizing the way you prospect, pitch, and close deals with new customers. Ryan was previously the VP of Growth & Marketing at LeadIQ through their $30m Series B round. In our conversation, we dig into the changes happening in prospecting and cold outreach, the value of content and personal branding for Founder...

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