Formula Access

In this episode, we delve into the world of motorsports business with Lee Zohlman, the Chief Commercial Officer at Juncos Hollinger Racing. Lee shares his expertise on securing sponsorships, forging strategic partnerships, and driving revenue growth in a competitive industry. Learn how B2B and consumer relationships play a crucial role in the success of a racing team, and get insider tips on navig...

In this episode, we sit down with Peter Moxon, the driving force behind the exhilarating events of Formula E. Discover the intricacies of organizing world-class electric racing events and learn about the challenges and triumphs that come with managing the fan experience. Peter shares his journey, insights into event management, and what it takes to create unforgettable moments for Formula E fans a...

Dive into the dynamic world of motorsports partnerships and strategic alliances in this compelling episode featuring Alex Moeller, Senior Director of Strategic Partnerships at Andretti Global. With a background steeped in the high-speed realms of IndyCar and Formula E, Alex takes us on a journey through the intricate web of sponsorships, partnerships, and B2B hospitality value drivers that fuel su...

Join us in the fast-paced world of Red Bull Racing as we sit down with Katie Molyneux, the driving force behind internal digital communications excellence. In this episode, Katie takes us behind the scenes, sharing insights into her role as the Digital Communications Programme Manager. Discover the strategies and innovations fueling Red Bull Racing's digital success, and learn how Katie leads...

Dive into the world of speed and precision as we sit down with the multifaceted Marc Gené, brand ambassador for Scuderia Ferrari and F1 test driver. Join us for an exclusive conversation with this racing maestro, as he shares insights into the thrilling dynamics of Ferrari, fueled by the cutting-edge technology of Shell Motorsports Fuels. Discover the intricate balance between racing and commentar...

Join Giacomo Campione in this adrenaline-fueled episode as we dive into the heart of endurance racing, exploring the legendary 24 Hours of Le Mans and the intense 24 Hours of Daytona. Get an exclusive behind-the-scenes look at the cutting-edge technology and high-speed action that defines these iconic races. Plus, we'll shift gears to the exciting world of Cadillac LMDH (Le Mans Daytona Hybrid...

Join us for an inspiring and informative conversation with Alice Ashpitel, the Head of Sustainability for the Mercedes AMG Petronas Formula One Team. In this engaging episode, we go behind the scenes of one of the most iconic and successful Formula 1 teams to explore their commitment to sustainability and environmental responsibility. Discover how Alice Ashpitel and her team are driving positive c...

In this captivating episode, join us as we delve deep into the world of motorsport passion, culture, and business with none other than Daniele Guarnaccia, the Program Manager behind Dallara's Stradale and EXP cars. With a rich background in Formula 3 and Indycar engineering, Daniele brings a wealth of experience and insight to the table. Discover the fascinating journey of these high-performan...

Exploring the Heart of Motorsports: Join us in this episode as we dive deep into the world of high-performance racing with Valeria Loreti. Discover the science behind the speed as we unravel the secrets of cutting-edge racing fuel and advanced lubricants that drive Formula 1 and Formula E vehicles to victory. From the iconic red of Ferrari's F1 machines to the electric hum of Formula E cars, w...

In this thrilling episode, we sit down with Stefano Battiston, the brilliant Head of Marketing & Communications at Sauber Motorsports, as he shares invaluable insights into the dynamic world of Formula 1. Join us as we explore Sauber's exceptional fan engagement strategies within the high-speed realm of motorsports, fueled by their partnership with renowned brands Alfa Romeo and Audi F1.Di...

In this captivating episode, we delve into the world of motorsports innovation with a special guest: Stefano Deponti, the CEO of Dallara USA. Join us as we sit down with Stefano to discuss the cutting-edge technologies, engineering prowess, and unparalleled expertise that Dallara brings to the world of motorsports, particularly in the dynamic realm of IndyCar racing. From designing race-winning ch...

Join us as we delve into the world of automotive design with Peter Boardman, the surfacing designer for Mercedes AMG F1 team. In this episode, we explore Peter's journey from his early days in the industry to his current role with one of the most successful teams in Formula One. We'll get a behind-the-scenes look at his design process and learn how he approaches the challenges of creating...

In this episode, we sit down with the talented NXT Andretti driver James Roe as he shares his incredible journey from a small town in Ireland to the fast-paced world of professional racing. Roe opens up about the challenges he's faced along the way, including setbacks and injuries, and how he's persevered to achieve his dream of competing at the highest level. With his passion for racing a...

In this episode, we go behind the scenes of one of the most exciting and innovative teams in motorsports: Red Bull Racing. We sit down with Stefan Bridges, the Head of Creative Design for the team, to learn more about the strategy and vision that goes into creating the iconic Red Bull brand. Bridges shares insights into the team's marketing and creative design efforts, including how they engag...

In this episode, we delve into the inspiring journey of JM Correa, one of the most promising young talents in the FIA Formula 2 Championship. From his early beginnings in karting to his rise through the ranks of open-wheel racing, we explore the challenges and triumphs that have shaped Correa's career. We also take a closer look at his incredible resilience and determination in the face of adv...

In this episode, we follow the inspiring journey of Aliyyah Koloc, a young race driver who has been making waves in the motorsports industry. From a young age, Aliyyah has always been fascinated by cars and speed, and she began racing at just eight years old. Through hard work, dedication, and a passion for the sport, Aliyyah has risen through the ranks to become one of the most promising young dr...

In this episode, we have the pleasure of speaking with Nick Mosley, a talented model maker who has been instrumental in the success of the BWT Alpine F1 team. Nick shares his experience and insights into the world of model making, discussing the process of creating miniature replicas of race cars for the wind tunnel and the role it plays in the design and development of a winning team. He talks ab...

In this episode, we sit down with Alice Zanella, a CFD (Computational Fluid Dynamics) methodologist at Dallara, a leading manufacturer of race cars and high-performance vehicles. Alice shares her insights into the fascinating world of aerodynamics, discussing how CFD simulations are used to optimize vehicle designs, improve performance, and reduce drag in various racing categories such as Indycar,...

As a prominent motorsports content creator, Tim Silvey takes you on a journey through the thrilling world of F1 racing. But that's not all - Tim also explores the business side of Formula One, delving into topics like F1 sponsorship and entrepreneurship. Whether you're a die-hard F1 fan or just starting to dip your toes into the racing world, this channel is the perfect place to stay up-to-date on...

In this episode, we have the pleasure of speaking with Shergul Arshad, the Head of North America for Aston Martin Formula One Team, one of the most storied names in motorsports. Arshad provides a fascinating glimpse into the inner workings of one of the world's most successful racing teams, discussing the challenges of managing a global brand and the unique demands of Formula One. We explore Aston...

In this episode, we have the pleasure of speaking with Allie Stone, the Manager of Marketing for Circuit of the Americas (COTA), one of the most prestigious racetracks in the world. Stone takes us behind the scenes of COTA's marketing strategy, discussing how she and her team approach the challenges of promoting high-profile racing events in a competitive market. We explore the nuances of COTA's b...

In this episode, we sit down with Edoardo Martorelli, the mastermind behind Drive Sports Marketing's success as the motorsport marketing specialists. Thanks to his background in Formula 1, Edoardo shares his insights on the intricacies of motorsports sponsorship, discussing the value of brand visibility, the importance of relationships, and the challenges of navigating the highly competitive world...

Yan shares his passion for luxury brands, motorsports, F1, and his time as Jacques Villenueve's manager.  Yan is an expert in brands and the commercial value sponsorships have in motorsports.     #motorsport #f1 #formula1 #sauber #barhonda #drivermanagement  https://www.linkedin.com/in/yan-lefort-8605672/  https://www.instagram.com/yanlefort/  Want to be a guest...

Erika shares her passion for motorsports growing up in Canada, and her journey of discovering  @FormulaWomanRacing   and winning.     #motorsport #formulawoman #gtcup #gt4 #gt3 #fortitude #resilience  https://www.linkedin.com/in/erika-hoffmann/  https://www.erikahoffmann.com/  https://www.formulawoman.co.uk/  https://www.instagram.com/erika.drives/...

In this episode, we have the pleasure of getting to know Rishab and his journey of getting to the top of Formula One.  Rishab tells of his journey to towards his life goal, lessons along the way, and how he is impacting the world of F1.   #f1 #formula1 #motorsport #f1costcap  #f1news #entrepreneurship #RacerStoriesAndJourneys #mercedesf1  #formulastudent #formulaSAE  &nbsp...