Estelledia

*BECOME A SMM IN 30 DAYS* https://tinyurl.com/30daysmm   ------------------------------------ If you've been thinking about becoming a social media manager but have no idea where to start, this is the video for you. Social media management is one of the most in-demand skills right now and the best part is you don't need a degree or years of experience to get going. In this video I walk you...

Social media without a strategy is just posting and hoping. In this video, I show you how to create a social media strategy step by step so you can move from random content to intentional, high-performing marketing. We cover auditing your current content, setting clear goals, choosing the right platforms, defining your brand tone, and building a strong social media content strategy. I also break d...

Marketing can get overwhelming fast when you’re balancing content, strategy, admin, and client work. In this video, I share how you can use ChatGPT as a marketer to boost productivity, stay consistent, and reduce the mental load that comes with running or working in a marketing business. I walk through how I use it for time blocking, admin tasks, content creation, repurposing, and strategic thinki...

If you constantly feel like you’re behind in business, this is probably why. Comparison is one of the biggest things that slows your growth, especially online where you’re only seeing the highlight reel. In this video, I talk about why comparing yourself to others is holding you back and how to shift your mindset. I go through how everyone is at different stages, why your business is not the same...

If you’re scared to start creating content, you’re not alone. Fear is a normal part of putting yourself out there. In this video, I talk through the real fears that stop people from becoming content creators. Fear of judgement, looking cringe, not being good enough, and feeling like no one will watch. The truth is, everyone starts here. I also go into the mindset shifts that helped me move past it...

If you’ve ever wondered how to become a social media manager, this is my journey into social media marketing and how I turned it into a career. I started off blogging on WordPress in the beauty space, then moved into running a foodie blog. Through that, I built content creation skills and eventually transitioned into UGC. That’s when I really saw the power of social media and the impact it can hav...

Social media is constantly evolving, and staying ahead of trends is key to growing online in 2026. In this video, I break down the biggest social media trends shaping the industry right now. From the continued rise of short form content to the shift towards search based content, personal brands, and authentic storytelling, these are the trends every brand, creator, and social media manager needs t...

Starting a social media management business sounds exciting from the outside, but there are a lot of realities that people do not talk about. In this video I share everything I wish I knew before starting my social media management business. From managing the entire workload yourself, to dealing with inconsistent income, finding clients and learning how important clarity and systems are when runni...

In this video I share my honest review of the DJI Osmo Nano after testing it as a content creator. The camera itself is genuinely impressive for how compact and portable it is. It is lightweight, easy to carry around and great for capturing everyday moments without needing bulky equipment. If you are someone who wants a simple camera for travel, personal memories or casual filming, this could be a...

If you constantly struggle with what to post, content pillars might be the missing piece in your social media strategy. In this video I break down exactly what content pillars are, why every brand and creator needs them, and how you can create your own so content creation becomes easier and more strategic. Whether you are a business owner, social media manager, or content creator, content pillars...

In this video I share the essential tools I currently use as a social media manager and why they help streamline content creation, organisation, and client management. These are my favourite tools as of January 2026, but the best tools often depend on your workflow. If you are starting a social media management business or working with clients, having the right systems in place can make your work...

What does a social media manager actually do? In this video I explain what a social media manager is, what the role involves, and the key responsibilities of managing social media accounts for brands. If you are interested in becoming a social media manager, working in digital marketing, or starting a social media management business, this beginner friendly guide will walk you through the basics....