Eggheads Media LLC
Eggheads
Eggheads is the go-to podcast for egg industry professionals who are interested in leadership and innovation in the egg world. Host Greg Schonefeld explores the evolving world of modern egg farming, from the latest in cage-free innovations and organic certifications to navigating the economics of large-scale production. Whether you're an egg producer, supplier, or involved in poultry genetics, this show provides the insights and expert discussions you need to thrive in the industry. Crack open the science, strategies, and stories behind the egg industry’s biggest challenges and opportunities.
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More Eggs, More Often with Emily Metz of the American Egg Board 10.07.2026 32:41
Egg prices are sitting near all-time lows, and that's not because of weak demand, but because supply has outpaced it. Emily Metz, President and CEO of the American Egg Board, joins Greg to talk about how her organization is working to close that gap. Emily walks us through the AEB's strategy for getting people to consume more eggs, from changing their reputation as only a breakfast food, to gettin...
The Scramble: If Everyone Wants In-Ovo Sexing, Why Hasn't It Scaled? 26.06.2026 43:29
In-ovo sexing has the potential to end the practice of male chick culling — and the technology seems to have finally caught up to the ambition. Greg hosted a panel on the topic at the Peak Conference, featuring Nancy Roulston, Senior Director of Corporate Policy and Animal Science at the ASPCA; Juliana Machado, Geneticist and Data Scientist at Hendrix Genetics; Casey Downey from Innovate Animal A...
Will Low Prices Cure Low Prices? with Brian Moscogiuri 12.06.2026 34:13
In early 2025 HPAI outbreaks had egg prices sitting at record highs; just one year later they're hitting inflation-adjusted historic lows. And while that may be great for consumers looking for a cheap source of protein, it has a lot of US producers feeling the squeeze. Joining us to discuss the issue is Brian Moscogiuri. Formerly of Urner Barry, and Eggs Unlimited, Brian recently launched a new v...
The Global Expansion of Big Dutchman with Bernd Meerpohl 29.05.2026 33:06
In 1985, Bernd Meerpohl watched his father take a risk in purchasing a struggling farm equipment company. That company was called Big Dutchman, and today it operates in 174 countries and generates around €1.5 billion in annual sales. Bernd took over as CEO in 1992, and maintained the unwavering commitment to salesmanship, innovation, and emerging markets that's made Big Dutchman into the global b...
HPAI Response: 45 Minutes vs. 3 Days with Erik Tyrrell-Knott of Alveo 15.05.2026 31:04
From the time you start to suspect you might have an HPAI outbreak on your farm, to getting lab confirmation, can take between 1 and 5 days. And while producers wait for those results to come back, they're forced to make extremely tough decisions — cancelling deliveries, isolating employees, culling entire flocks — based on incomplete information. Erik Tyrrell-Knott is the President and Chief Bus...
Lighting a Chicken House Isn’t What You Think with Max Obers of HATO Lighting 01.05.2026 30:59
Most people would figure that lighting a hen house is a question of screwing in some bulbs and turning them on. But as it turns out, the type of lighting you use can have a profound effect on birds, shaping their behavior, improving welfare, and driving production results. Max Obers is the CEO of HATO Lighting, a Netherlands-based company with over 50 years of history in agricultural lighting. Tod...
When the Egg Industry Has to Work Together with Chad Gregory of the UEP 17.04.2026 36:25
There are so many different types of egg-farmers: traditional caged operations, cage-free, free-range organic...the list goes on. But one organization strives to represent all of their interests, and advocate on their behalf at the highest levels of government. Chad Gregory is the President and CEO of the United Egg Producers (UEP), an organization that represents over 90% of US egg farmers. The...
Managing Egg Production From 40 Million Birds to Off-Grid Farms with Bruce Dooyema 03.04.2026 29:19
Bruce Dooyema's career in poultry began in the 7th grade, when his parents bought him a dozen chickens to raise in the backyard. Now, as Director of Strategic projects at Versova, he's responsible for around 40 million of them. And as if that wasn't enough responsibility, Bruce serves as President of the International Egg Foundation, where he helps establish layer operations in countries strugglin...
How Rose Acre Manages Food Safety Across 9 States with Kim Rice 20.03.2026 34:31
There are so many different ways to introduce contaminants during the egg production process: improperly used chemicals, dirty equipment, poor handling techniques, the list goes on. And it's the job of today's guests to develop and enforce the protocols that prevent all that from happening, which would be a tough enough gig for one facility, let alone 15. Kim Rice is the VP of Food Safety and Qua...
From Belt Drives to EC Motors: Ventilation Innovation in Eggs | Craig Morley & Ross Demerly 06.03.2026 25:47
Finding the right ventilation solution can be make or break for your layer operation. And especially now with the emergence of cage-free farming, making sure air is circulating evenly can be key in ensuring your chickens remain healthy and productive. Craig Morley is in charge of sales at Aerotech, and Ross Demerly is their applications and sales engineering manager. Together they have a combined...
Ag Labor Challenges and Immigration Pathways Explained with Kyle Farmer 20.02.2026 29:33
Sometimes people have this idea that farmers shouldn't use immigrant workers at all, and that there are enough people looking for work domestically to staff their operations. Today, we're getting into why that's often just simply not the case. Kyle Farmer is the founder of Farmer Law PC where he's an attorney specializing in immigration law. He works with producers, and operators throughout the a...
From Manual Candling to Machine Vision: 40 Years of Egg Processing Innovation with Craig England 06.02.2026 28:15
The last few decades have seen an incredible amount of change in the egg industry. That's especially true of egg grading, where we've gone from machines that can process 200 cases per hour, to systems that can do 800. And where advances in vision automation mean we no longer need people on the line manually inspecting eggs for dirt or cracks. Craig England was formerly the President of Sanovo Tec...
How Braswell Family Farms Evolved from Feed Mill to Eggland’s Best with Trey Braswell 23.01.2026 26:44
In four generations, the Braswell family has gone from selling animal feed to local farmers, to becoming one of the largest suppliers of organic feed and specialty eggs on the east coast. And now, Trey Braswell, the president and CEO of Braswell Family Farms, is focused on continuing that incredible legacy. Trey joins us today to walk us through the history of the company, to take us inside their...
Westfield Egg Farm: 4 Generations of Doing Eggs Different with George Weaver IV 09.01.2026 30:47
The Weaver family has been in the specialty egg game for a long time, and they've seen incredible success with their brand, Westfield Egg Farm. A big reason for that success has been their continued willingness to innovate, including a unique model that holds their contract farmers to extremely high standards, but also gives them the autonomy to run their operations as they see fit. Our guest tod...
Eggheads Reflects on 2025 26.12.2025 5:13
What a year it's been for Eggheads. We've featured so many new voices and interesting perspectives from throughout the egg world, and gained a whole bunch of new listeners along the way. Today, Greg shares his thoughts on all of the people and issues we've highlighted in 2025, and what you can expect from the show as we move into 2026. Happy New Year!
How Coke Anderson Went from a Small Flock to Leading the American Egg Board 12.12.2025 37:12
Coke Anderson has had one of the most storied careers of anyone in the egg business. She started with a 30,000-bird flock, which would eventually grow into M&C Anderson pullets, a 1700-acre farm that rears nearly 5 million pullets annually. She would also become the first woman to lead the American Egg Board, and helped the organization navigate through some turbulent times. Today, Coke joins...
Sales Legends of the Egg Industry: Stories of Friendship, Fun, and Putting Customers First 28.11.2025 46:12
Today, we're returning to our special scramble format and welcoming to the show three legends of the egg industry. We have Mark Kleinsmith, formerly the National Sales and Marketing Manager for Lubing USA, Steve Kuykendall, formerly a Regional Manager for Lubing USA, and Craig England, who spent decades working on the breaker and grader side of the industry. These three old friends have a combine...
A High Tech Solution to Male Chick Culling with Orbem's Jennifer Volz 14.11.2025 29:54
'In-ovo' sexing, or determining the sex of an egg before it hatches, has long been seen as a potential solution to the problem of male chick culling at hatcheries. Methods of in-ovo sexing have historically been invasive and difficult to apply at scale, but today we're spotlighting a company with some revolutionary tech that could change that. Jennifer Volz is the Head of Global Business Developm...
Navigating the Michigan Mandate: Steve DeWeerdt’s Cage-Free Path 31.10.2025 25:34
Steve DeWeerdt, and his parents before him, grew the DeWeerdt poultry farm from a small family business into a massive egg production and processing operation. But when Michigan passed a law mandating that all egg producers in the state go cage-free, Steve was faced with a choice: adapt or close up shop. Ultimately, Steve decided to make the transition, and today he takes us through that long pro...
The Incredible Inedible Egg with Ingmar Middelbos of Symrise 17.10.2025 27:30
Unfortunately, not all eggs that get produced make it onto supermarket shelves. Producers try to sort out eggs that are broken or misshapen, hatcheries discard infertile eggs, and breaker operations need to deal with broken yolks or excess fluid left in shells. So what happens to that stream of waste egg products that still have nutritional value, but are deemed to be unfit for human consumption? ...
Behind the Mic: Greg’s Journey to Eggheads (Hosted by Dr. Kay Russo) 03.10.2025 35:16
After nearly a year and a half of hearing his voice on Eggheads, we figured you might be curious about who Greg is and why in the world he decided to start a podcast about the egg industry. Well today, we hope to give you some insight, by flipping the script and putting Greg in the guest's seat. Stepping in as host for the day is Dr. Kay Russo. Kay's always been willing to lend us her scientific...
Cole Luthman of Cooper Farms: Carving His Own Path into the Egg World 19.09.2025 28:16
At only 25 years old, Cole Luthman is the Lead Service Technician at Cooper Farms, responsible for overseeing five out of their 8-million total birds. And as if that wasn't keeping him busy enough, Cole recently decided to start his own barn and become a contract grower himself. Cole's journey into the poultry world started at 13, when he began working with one of Cooper's contract growers. Since...
From Hard Work to Smart Solutions: Logan Webster’s Broiler Journey 05.09.2025 27:45
Logan Webster has worn many hats in his life: he grew up on a broiler farm in South Arkansas, he worked in PR for Tyson Foods, he interned for a US Senator in Washington, and now, he's an entrepreneur working on an app that could prove to be an indispensable resource for growers everywhere. We've talked a lot about the broiler industry on this show, but for the first time we're featuring a voice...
Building Agriculture Around the World with Mark Doyle of Besco Structures 22.08.2025 30:40
Besco Structures is one of the leading suppliers of pre-fabricated steel structures for agriculture. And since they started in the 80's, their director, Mark Doyle, has had the opportunity to observe poultry operations across the globe, from South America to Sub-Saharan Africa. His many travels have given Mark a repository of amazing stories that you wouldn't necessarily expect from your typical...
Inside France’s Successful HPAI Vaccination Program with Dr. Charles Martins Ferreira 08.08.2025 26:48
On this show we've talked a lot about the debate around vaccinating birds against highly pathogenic avian influenza, and the opposing views on the issue within the egg and broiler industries. For clues on how to break that deadlock, we looked to a country that experienced very similar pushback when they first started talking about vaccinating their own birds, but still managed to make it work. Ch...
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