Ecomm Breakthrough

In this episode, the host interviews Brad Allen, an Amazon seller and entrepreneur, about his journey from eBay and retail arbitrage to building a successful Amazon FBA business. Brad shares how he sourced high-end European skincare products, overcame a major account suspension and $400,000 debt, and transitioned to private label. He highlights the importance of active business management, cash fl...

Julia Rubien is the Founder and CEO of Amie, a TikTok agency dedicated to helping beauty brands grow and thrive in one of the fastest-moving platforms today. Under Julia’s leadership, Amie has become both a TikTok Marketing Partner and a TikTok Shop Partner, making them one of the go-to agencies for brands that want to convert attention into real revenue. She and her team specialize in creating or...

In this episode, host Josh interviews Steven Yates, CEO of Prime Guidance, about strategies for scaling e-commerce brands. Steve emphasizes optimizing Amazon listings and leveraging all available tools before expanding to other marketplaces like Walmart or eBay. He discusses the importance of having a direct-to-consumer website, maximizing Amazon advertising, and using analytics tools to track per...

Mo is a growth strategist who's helped scale 8- and 9-figure DTC brands in health, wellness, beauty, skincare, and more. He comes from a pharmaceutical background, but what really sets him apart is how he blends data and customer insight to lead content strategy — he’s been behind over 1,500 pieces of performance-driven content, from UGC to statics to direct response ads. On top of that, he's hand...

In this episode, Josh interviews Kris Gramlich, an experienced Amazon FBA seller and entrepreneur. Kris shares practical strategies for building customer loyalty, including using product insert cards with QR codes that lead buyers to claim free gifts in exchange for their contact information and order ID. He emphasizes providing value rather than manipulating reviews and discusses sourcing free sa...

Bill is a 4x founder, a serial entrepreneur, and currently the VP of Corporate Development at FoodScience, LLC, a leading provider of science-based wellness solutions for both humans and pets. With a strong focus on quality, innovation, and trust, FoodScience has been quietly building and acquiring some of the most exciting wellness brands in the market today. Highlight Bullets > Here’s a glimp...

In this episode, Amazon algorithm expert Mark Casey shares insights on how sellers can optimize product rankings. He explains the importance of shopper behavior, external traffic, and consistent sales for Amazon’s algorithm. Mark discusses effective product launch strategies, including leveraging a shopper network, running PPC campaigns, and the significance of the FBA “honeymoon period.” He also...

Bryce Keffeler brings a rare combination of deep financial expertise, entrepreneurial insight, and a proven track record of helping high-growth businesses scale and stay wealthy. I’m thrilled to welcome Bryce Keffeler, Managing Partner at Dew Wealth Management — a firm that’s not only been named a Great Place to Work, but has also made the Inc. 5000 list four years in a row. Bryce specializes in h...

In this episode of the Econ Breakthrough Podcast, host Josh interviews Chad Rubin, operations and strategy leader at Profasee. Chad discusses the critical role of dynamic, AI-driven pricing for e-commerce and Amazon sellers, sharing how continuous price optimization can boost profits without sacrificing sales rank. He offers actionable advice on leveraging AI tools, strengthening business operatio...

Mansour Narouzi, Partner at Incrementum Digital and a mastermind behind scaling 7- and 8-figure brands on Amazon. He’s helped brands crush it across multiple distribution channels and knows how to unlock maximum value from each marketplace. If you’re looking to supercharge your growth, you’ll want to hear this one. Highlight Bullets > Here’s a glimpse of what you would learn….  Transition from...

In this episode, the host interviews Josh Gibson, founder of Sojourn Group Consulting, about strategies for growing e-commerce sales on marketplaces like Amazon and Walmart. Josh shares expert tips on protecting profit margins, optimizing product listings, leveraging Amazon’s NARF program for international expansion, and efficiently managing inventory shipments. He discusses the benefits and chall...

Stefano Pretto, the CEO of Nomadz, a PPC profit-focused agency and coaching company helping Amazon sellers optimize every dollar of their ad spend. With a team of seasoned Amazon experts, Nomadz provides PPC management that rivals the best in-house PPC teams, all backed by data-driven insights and a commitment to transparent, caring partnerships. Whether you're looking to build a personalized road...

In this episode, the host interviews Harry Joiner, a top executive recruiter in marketing and e-commerce. Harry shares his selective approach to working with clients, emphasizing the need for clear business strategies, strong financials, and a commitment to e-commerce. He compares recruiting top talent to casting star actors, noting that A-level candidates seek companies with compelling stories an...

Joe Hides, Co-Founder of Affluent.co, a performance-driven agency that’s helped DTC brands generate over £200 million in revenue through strategic execution across Meta Ads, email marketing, and conversion rate optimization. Joe is a master of Shopify scale, building omni-channel growth systems that turn bold Big Ideas into real, repeatable results. His team is obsessed with ROI, and their strateg...

In this episode, host Josh interviews Matt Altman, marketplace lead at Right Side Up, about advanced strategies for launching and scaling brands on Amazon. Matt shares actionable insights on budgeting for product launches, optimizing PPC campaigns by focusing on conversion rates, and leveraging Amazon’s internal data tools. He emphasizes the importance of consistently launching new, non-competing...

Fernando Campos, the Co-Founder and CEO of HiveHQ, the #1 profit and analytics platform built specifically for TikTok Shop sellers. If you’ve ever felt overwhelmed by TikTok’s fragmented backend—with data scattered across Ads Manager, Seller Center, and Affiliate Center—HiveHQ is the solution that brings it all together into one powerful dashboard. Fernando isn’t new to the e-commerce world—he’s a...

In this episode, the host interviews Kelcey Lehrich, founder of 365 Holdings and co-founder of the HoldCo Conference. Kelcey shares her journey from traditional business to e-commerce, the growth of 365 Holdings, and the challenges of acquiring and integrating multiple brands. He discusses the purpose of the Holdco Conference for multi-business entrepreneurs, strategies for stable acquisitions, an...

Jason Boyce is one of the true veterans of the Amazon marketplace. He started selling on Amazon back in 2003 and went on to build a top 100 seller account before founding Avenue7Media, a full-service agency dedicated to helping brands outperform their categories through smart, scalable strategies. He’s the co-author of The Amazon Jungle and a recognized expert in areas like Amazon Ads, Amazon DSP,...

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley conducts a live strategy audit with eCommerce brand owner Charlie Mckenzie. They discuss advanced Amazon sales strategies, including keyword optimization, targeted PPC and product targeting ads, and leveraging Google Ads to custom Amazon Store pages for higher conversions. Josh emphasizes the importance of product innovation, cata...

Damon is a powerhouse in the world of wellness and e-commerce — someone whose leadership journey combines global experience, deep product expertise, and a relentless commitment to quality. I’m thrilled to welcome back Damon Sununtnasuk, the founder and CEO of Natural Cure Labs — the company behind the Palmara Health and VitaTails brands, known for their research-driven, USA-manufactured supplement...

In this episode, host Josh interviews Rafael, founder of Share It Studio and a 3x Telly Award-winning Amazon marketing expert. Rafael shares strategies for building a successful brand on Amazon, emphasizing the importance of understanding your target audience, leveraging Amazon’s brand analytics, and creating high-quality, authentic content. The discussion covers Amazon’s evolving brand-building t...

Joanna Lambadjeiva, founder and CEO of Amazing Wave Digital, an agency that helps Amazon and e-commerce businesses unlock scalable growth through practical AI solutions. From AI-powered business process audits to tailor-made strategies, team training, and streamlined operations, Jo and her team help brands identify inefficiencies and build custom systems that actually move the needle. With a prove...

In this episode, host Josh interviews Aaron Hovivian, CEO of The Collab Team, about scaling operations for entrepreneurs and solopreneurs. Aaron shares his journey from retail and corporate project management to founding his own operations consultancy. The discussion covers the importance of identifying strengths, implementing operating systems like EOS, and documenting SOPs to streamline growth f...

John is the Brand Evangelist at PickFu and Founder and CEO of Aspy, he helps businesses make data-driven decisions to optimize their product listings and marketing strategies on Amazon. Highlight Bullets > Here’s a glimpse of what you would learn….  Importance of optimizing main images for Amazon product listings Significance of click-through rates (CTR) for Amazon sellers Role of the hero imag...

In this episode, Chad Franzen interviews Josh and Becca Hadley about their journey working together as a married couple. They share insights into balancing business and family life, setting boundaries, and defining clear roles. The Hadleys discuss the joys and challenges of entrepreneurship as partners, offer advice for couples considering a joint venture, and highlight the importance of communica...