Do It Scared® with Ruth Soukup

Life will punch you in the mouth. That’s not pessimism—that’s reality. In this episode, Ruth unpacks what actually derails us. It’s not the hard thing itself. It’s the story we attach to it. When plans fall apart, when the diagnosis comes, when the ankle breaks, when life refuses to cooperate, we quietly decide it means something about who we are. And that’s where the spiral starts. This episode i...

What happens when you start asking yourself the really big questions? Questions like: Who am I, really? What am I actually doing here? Did I mess this up? Over the past few weeks, Ruth has been doing deep brand clarity work—trying to untangle 16 years of businesses, books, programs, pivots, and reinventions into one cohesive through-line. Instead of clarity, it triggered a spiral. A full-blown doo...

What if your biggest struggle could become your greatest source of impact? In this powerful conversation, Ruth sits down with Brandice Lardner, founder of Grace Filled Plate, to talk about her journey from decades of disordered eating to a thriving faith-based coaching business—and now, a brand new book. Brandice opens up about the modeling moment that shattered her body image, the years she spent...

January motivation is loud—but it’s also fleeting. In this episode, Ruth breaks down why most people burn out by February and what actually creates lasting change instead. This isn’t about more discipline or willpower. It’s about building the right habits—habits that support your life instead of draining it. Ruth shares the foundational habits she’s used to lose 49 pounds, build multiple successfu...

In this final episode of 2025, Ruth reflects on the highs and lows of her Year of Restoration —what worked, what didn’t, and the unexpected lessons that shifted everything. She shares the personal breakthroughs, the hard business truths, and the big vision that’s shaping her theme for 2026: LIGHT . If you’re feeling the urge to reset, simplify, and step into the new year with intention and clarity...

Clarity is powerful—but it’s not enough. Knowing what you want is only the beginning. The real transformation happens when you change the way you live to match the future you're creating. In this bold and truth-telling episode, Ruth Soukup walks you through the exact mindset shifts and planning strategies that will help you move from reactive living to intentional action.  If you’ve ever foun...

We plan vacations with more thought and intention than we plan our lives—and then wonder why we feel stuck, burnt out, or unfulfilled. In this powerful episode, Ruth Soukup challenges you to finally ask the question most of us avoid: What do I actually want? If you've been drifting, chasing "shoulds," or setting goals that never seem to stick, this episode will help you understand w...

This isn’t your typical Thanksgiving gratitude episode. In one of her most honest and heartfelt episodes yet, Ruth Soukup reflects on the moments in her life and business that looked like colossal mistakes—but turned out to be the greatest teachers. From hitting rock bottom in her twenties, to quitting law school, to walking away from her successful blog brand, Ruth shares how failure, loss, and r...

When’s the last time you truly felt like yourself—not the version of you performing for your family, clients, or social media, but the real you underneath all the roles you play? In this soul-searching episode, Ruth peels back the layers on the identity masks so many of us wear, and dives deep into the fears and conditioning that have kept us pretending instead of living. She unpacks why we feel s...

Feeling stuck, uninspired, or just going through the motions? You’re not alone. In this powerful episode, Ruth pulls back the curtain on a sneaky but dangerous place so many of us find ourselves in: maintenance mode —where life looks “fine” on the outside, but feels flat and joyless on the inside. If you’ve lost sight of your dreams, can’t remember the last time you felt excited, or feel like you&...

Join the Daily Sales Incubator If it feels like nothing in your business is working anymore, you’re not alone—and you’re not crazy. In this episode, I’m breaking down the eye-opening results from a recent survey of hundreds of online business owners—results that revealed one staggering truth: 91% of respondents feel lost, stuck, or uncertain about what’s actually working in their business right no...

Some lessons you can only learn the hard way—and believe me, I’ve learned my share. In this raw and reflective episode, I’m sharing five of the most important truths I’ve learned the long way—about business, about life, and about becoming the kind of woman who creates both with intention. If you’ve ever felt stuck, like you’re spinning your wheels, or unsure how to move forward, these are the trut...

Let’s talk about the invisible force that’s keeping you stuck—even when you know exactly what you want. In this episode, I’m sharing two real-life stories of resistance from just this past week: one about booking a simple flight to see my mom, and another about restarting this podcast. In both cases, the task should have been easy. But resistance showed up in sneaky, subtle ways—procrastination, a...

I put together a quick survey (it'll take about 3 minutes, I promise) to get a better sense of what's working and what's not working right now in the online business and digital marketing space. And then I'm going to compile the results and share them back with everyone who participates—because I think we all need to know we're not in this alone, and I think there's r...

​For the first time ever, I'm inviting you to join me behind the scenes as I plan and execute my most powerful Quarterly Sprint of the year — and design your own right alongside me. Join me for The Finish Strong Project HERE . ---------- It’s easy to think about goals at the beginning of the year. It’s that fresh start season, “new year, new you” and all that jazz. Everyone’s talking about re...