Direct Sales Done Right

In this episode of the Direct Sales Done Right podcast, Katy Ursta explores the complexities of relationships within the direct sales industry, focusing on friendships. She discusses the impact of direct sales on personal connections, introduces the three affinities that bond female friendships—symmetry, support, and secrecy—and emphasizes the importance of setting healthy boundaries.  Katy encour...

In this episode of the Direct Sales Done Right podcast, Katy Ursta introduces a month-long series focused on the importance of relationships in direct sales with 7 reflective questions to ask yourself NOW about your relationships and the impact your business may be having on them.   She emphasizes the need for connection, self-reflection, and the impact of personal relationships on business succes...

Ever wonder what happens after someone reaches out about your product? In Part Two of this series, I’m walking you through my exact follow-up strategy—the one that consistently turns interest into income. If you’ve ever felt awkward or unsure about what to say after sending a cart link, this episode is your script, your system, and your confidence boost. I’m giving you real examples from my DMs, t...

Does it feel like you’ve grown or evolved, but your brand hasn’t caught up? Or maybe you’ve experienced a life quake or you’ve changed your services/offers and now what used to work doesn’t work. Here’s what to do when your online presence starts to feel like a version of you that no longer exists. What You’ll Learn in This Episode: Going beyond the “box” - what a personal brand needs to be in 202...

We often hear generic advice about how you never really fail,” bu maybe that’s the wrong way to look at it. Katy explores what it can look like to embrace failure and allow yourself ot move forward from it. With practice (and non generic advice) she reveals how she’s been able to cope with a season of failure.  What You’ll Learn in This Episode: Feeling your way through the failure,how to find the...

In today’s episode, we unpack the power of storytelling for your sales.  Katy walks you through the exact formula to ensure that your story is relevant to the audience and positions you as the guide in someone’s journey!  What You’ll Learn in This Episode: The Exact Formula to turn Likes into Sales Storytelling Formula for Sales How to Become a Guide in Someone’s Journey Highlights from this episo...

In this episode Katy shares a personal experience of how the lessons she learned through her current season of business and her previous experience as cancer survivor impacted how she helped her son over a recent adversity.  In this episode she shares three examples of underdog mentality every entrepreneur needs.  ✨ What You’ll Learn in This Episode: 🔹 Katy refutes the belief that we don’t have...

In this deeply personal and heartfelt final episode of the Direct Sales Done Right podcast, Katy Ursta reflects on her journey through grief and joy following a significant transition in her business. With openness and vulnerability, Katy shares the challenges of navigating change in the network marketing industry and the crucial role faith plays in making life-altering decisions. Katy expresses h...

In this heartfelt episode of the Direct Sales Done Right podcast, Katy Ursta opens up about the powerful role mindset plays in entrepreneurship and direct sales.  She passionately shares how every setback isn't a failure but rather a precious opportunity to begin again—this time, with the wisdom and experience we’ve gained. Katy dives deep into the transformative mindset shifts that are essen...

On this episode of The Direct Sales Done Right Podcast, Melanie Mitro gets real about the emotional rollercoaster of direct sales—the self-doubt, the fear of rejection, and the moments when giving up feels easier than pushing forward.  She opens up about her own struggles with rejection, sharing the raw, behind-the-scenes moments when she questioned if she was really cut out for this business. But...

In this episode of the Direct Sales Done Right podcast, hosts Melanie Mitro and Katy Ursta sit down with Lauren Hale, a mature beauty influencer and author, for an inspiring conversation about living unapologetically and rediscovering joy in midlife.  Lauren shares her journey from teaching to becoming a business influencer, emphasizing the importance of authenticity, vulnerability, and intentiona...

In this episode of the Direct Sales Done Right podcast, Melanie Mitro dives into the essential mindset shifts needed to successfully build a team in direct sales. She shares her personal journey, breaking down the common fears and limiting beliefs that hold many direct sellers back from recruiting. Melanie emphasizes that leadership isn’t about having all the answers—it’s about having the willingn...

In this episode of Direct Sales Done Right , Katy Ursta dives into the power of storytelling in marketing and how it can transform the way you connect with your audience. She breaks down a simple yet effective storytelling framework—covering the essential elements of a compelling narrative, from setting the stage to creating rising tension, delivering a climactic moment, and wrapping up with a res...

In this episode of The Direct Sales Done Right Podcast, Katy shares a recent realization about her business—there are areas that have become a bit disheveled. But instead of getting overwhelmed, she’s tackling it head-on!  If you’ve ever felt like things are slipping through the cracks, this episode is for you. Katy walks through three powerful tips and strategies to help you clear the mental and...

January sets the foundation, but February is where we refine, adjust, and push forward. In this episode of The Direct Sales Done Right Podcast, Melanie Mitro reflects on what she learned—both personally and in business—and how to align our words with our actions.  Whether January was a strong start or felt like a struggle, February is an opportunity to shift, grow, and create more peace and succes...

In this episode, Katy Ursta and Melanie Mitro share their inspiring journey of transitioning into new direct sales ventures after parting ways with their previous company.  They dive into the challenges and rewards of starting fresh, offering valuable insights on personal growth and the strategies they’re implementing to help others thrive in direct sales. This candid conversation highlights the i...

In this episode of the Direct Sales Done Right podcast, Melanie Mitro and Katy Ursta dive deep into the challenges many face when it comes to staying motivated and building momentum in direct sales and network marketing as the new year begins. They share insightful analogies from fitness and personal development, drawing parallels between personal growth and business success. Throughout the conver...

In this episode of the Direct Sales Done Right podcast, hosts Katy Ursta and Melanie Mitro dive into the powerful concept of choosing a "word of the year" to guide personal and professional growth. With their own words—"joy" and "peace"—as examples, they discuss how these intentional choices can act as compasses for decision-making, keeping you accountable and aligned...

On this episode of Direct Sales Done Right Podcast , Katy Ursta and Melanie Mitro explore the transformative power of goal setting as you prepare for the new year.  Through personal stories and actionable advice, they break down the key elements of effective goal planning, including the importance of vision casting, crafting SMART goals, and staying emotionally connected to what you want to achiev...

In this episode of Direct Sales Done Right Podcast , Melanie Mitro and Katy Ursta reflect on the challenges and growth opportunities that came with the tumultuous year of 2024. Together, they share personal and professional obstacles they faced, offering insights on how adversity can be a powerful teacher. The conversation highlights the importance of learning from setbacks, communicating effectiv...

We are wrapping up 2024!! Say What!? On this episode of the Direct Sales Done Right podcast, Melanie and Katy take a deep dive into the art of year-end reflection. Together, they explore what it means to close the year with intention, why it’s essential to evaluate both your wins and struggles and how reflection can set you up for success in 2025. Melanie and Katy share their personal growth journ...

In this episode of Direct Sales Done Right , the ladies tackle one of the most common questions they receive: How do you know when to pivot versus persevere? Whether you're facing a crossroads in your business or even in other areas of life, this conversation is packed with actionable tips to help you discern your next steps. They’ll guide you through practical strategies to evaluate whether...

On this episode of The Direct Sales Done Right Podcast,  Melanie and Katy pull back the curtain on the tried-and-true strategy they've honed over the last 13 years. If you’ve been feeling stuck, overwhelmed, or unsure about your social media approach, this episode offers the clarity you need. Get ready to reframe how you see social media—not as a chore, but as a powerful platform to document...

In this episode of The Direct Sales Done Right Podcast, Katy and Melanie dive deep into how to end the year on a high note, addressing the two distinct camps many people find themselves in as the year comes to a close. Are you looking back in frustration, feeling nowhere near your goals, and tempted to just give up until January? Or are you motivated, seeing the finish line, but unsure whether to...

Is this the time of year when everything seems to ramp up—business, family, friends, and holiday festivities?  Katy and Melanie totally get it! In this episode, they share practical tips to help you maximize your holiday season while moving through it with more grace, peace, and joy.  These strategies are valuable for any season of the year, as they emphasize the importance of your vision, goals,...