#DigitalRetailer Podcast

**Title:** Quick Wins for Honda & Acura Dealers: 5 Digital Moves to Drive More Leads Description**:** In this 30-minute Quick Wins session, David Farmer from Intice shares five practical digital marketing moves Honda and Acura dealers can review and implement this month to create better shopper engagement and drive more measurable opportunities. The session focuses on simple, high-impact impro...

Most of what the industry believes about digital retailing is wrong. Not because the technology isn’t powerful. Not because innovation hasn’t happened. But because we’ve been solving the wrong problem. I didn’t write *Becoming a #DigitalRetailer* to celebrate technology or add another buzzword to a marketplace already drowning in them. I wrote it because somewhere along the way, automotive retail...

Google Rich Results + AI Discovery: The Dealer Website Coding Review That Moves the Needle

AI search is changing the rules. Customers aren’t just typing “Honda dealer near me” anymore—they’re asking ChatGPT and Gemini real questions like: “Who has the best Civic lease in Tampa?” In this video, I break down semantic SEO for dealerships in plain English: what it is, why it matters, and how to structure your website so AI can actually understand your dealership and recommend you. ✅ What y...

Everyone wants to be a digital retailer—but most dealerships fail because they don’t have the people in place to execute. In this 360 live, I break down the foundational math of digital retailing: leads per person, opportunities per person, and the accountability layer that separates strategy from wishful thinking. You can’t automate your way out of a staffing problem. If you want to deliver a hig...

In today’s live session, I break down one of the most powerful — and underutilized — tools in digital retailing: price curiosity. We dive deep into how locking the best price on your dealership website, then unlocking it through a transparent, secure process (including two-factor authentication), not only builds trust but significantly boosts lead conversion. You’ll see a live walkthrough of our E...

What does it really mean to sell cars in the digital retailing era? In this 360° LIVE session, David Farmer — founder of Intice, Inc. and creator of the pioneering desking solution ePencil — breaks down the VIP Express Sales Process, a modern approach that aligns perfectly with how customers actually want to buy cars today: fast, transparent, and fair. From his early days in the 1990s automotive t...

The next evolution of digital retailing is here — AI discoverability. In this 360° LIVE session, David from Intice, Inc. shows how to test whether your dealership website is fully optimized for AI engines like ChatGPT, Google Gemini, and Claude. You’ll see a real live test — searching ChatGPT for “lease specials in Augusta, GA” — and watch how optimized dealer sites like Jim Hudson Acura instantly...

Creative fatigue kills performance. Creative diversification fuels growth. In this 360° LIVE session, we’ll explore how the intice360° ecosystem — powered by Flux, Photon, and Pulse — helps dealers automatically refresh, rotate, and personalize creative across every channel. See how smart automation, data-driven design, and offer intelligence keep your ads fresh, relevant, and performing at their...

More and more customers expect trade-in offers without ever visiting the store. In this episode of 360° Live, I show how to handle sight-unseen appraisals with confidence using Express Cash Offer and Trade Maker from Intice. You’ll learn how to: Build trust with sellers who never set foot in the showroom. Make accurate, fast, transparent offers. Turn “just-looking” trade leads into real retail opp...

Let’s talk real showroom traffic—not empty clicks or fake leads. I’m going live to break down exactly how dealers are using a simple $25 Visa Reward Card to get real buyers to walk in the door using our intice360° LeadMaker system. No gimmicks. No discounting gross. Just the perfect combo of value-first offers, smart automation, and CRM-driven follow-up that converts. I’ll walk through: ✅ The psy...

In honor of my Acura t-shirt today, I’m walking you through our ADDP-approved website solution: intice360°. This isn’t just another plug-and-play site. It’s a full digital showroom experience—engineered for conversion, built for performance, and 100% Acura Digital Dealer Program certified. I’ll break down: ✅ How intice360° stacks up against other providers ✅ What makes our homepage specials, fin...

Big changes are happening on Google—and most dealers aren’t ready. The free vehicle listings that used to give you visibility in Search and Shopping are disappearing fast. In this video, I’ll break down what’s happening, why it matters, and how to pivot using VLA (Vehicle Listing Ads), optimized vehicle listings, and Google Business Profile posts. I'll walk you through: ✅ What’s replacing free ve...

Most vendors throw around the word “360”—but they can’t back it up. At intice, we didn’t just slap 360° on a feature list. We engineered it into every part of the platform. 👉 360° website experience 👉 360° digital retailing 👉 360° advertising execution 👉 360° shopper engagement 👉 360° content strategy All integrated. All trackable. All built to convert. This video breaks down exactly how inti...

Car dealers don’t need more ads — they need more brand. In this live session, I’m breaking down how we’re transforming dealership marketing through Express360°, our full content-driven ecosystem that includes: 🚗 Express Test Drive — save time, skip the wait. 💰 Express Cash Offer — get a real offer, real fast. 🛒 Shopper Express — complete your deal online. ✅ Credit Score Express — shop with con...

Let’s be real—most dealership ads suck. Same ad. Same message. Same weak creative… running on repeat for weeks. And then everyone wonders why performance tanks. If your Facebook or Instagram ads are burning money and barely generating leads—it’s not the algorithm. It’s not your budget. It’s your CREATIVE. In this YouTube Live, I’m exposing the real reason your ads aren’t working—and why most agenc...

"Real Credit. Real Leads." This hits like a statement, not a pitch. It’s assertive, clean, and converts curiosity into clicks. 💬 LinkedIn Post (to share the video): Hey. It is four sixteen on Tuesday, October twenty-first. And yeah — we’re talking hands again. Someone asked on one of my videos, “What’s up with that guy’s hands?” So now I'm all self-conscious. But hey, I talk with my hands — not I...

Your Leads Deserve Better Let’s get real for a second. I’ve been in this business for over two decades — as a salesperson, a manager, a trainer, and now building software to help dealers sell more cars. And I can say without a doubt: most dealerships are butchering their lead follow-up. I know, because I mystery shop stores all the time. I submit leads. I request offers. I test the process. What d...

CarMax trained your customers to expect instant offers—so we built a tool that gives your dealership the same power, with better results. In this episode of 360° Live, I’ll walk you through how Express Cash Offer creates a dedicated trade funnel that pulls in motivated sellers, drives real appointments, and gives your store an edge in used car acquisition. We’ll break down: The psychology behind t...

We all want more traffic, more leads — but the truth is, you don’t have a lead problem. You have a conversion problem. In this live session, I’m breaking down the full journey: ✅ From digital marketing driving traffic to your website ✅ To customers clicking CTA buttons and submitting leads ✅ And what really happens next — when that lead hits your CRM. I’ll walk through the exact breakdown: 📞 T...

David Farmer leads a session focused on enhancing CRM opportunities to boost closing percentages for dealerships. He emphasizes the need to improve the overall system rather than just generating more leads, introducing the intice360° for effective lead engagement. The session showcases a dealership website that integrates customer engagement tools, allowing for seamless inventory viewing and lead...