Did It Work?

I'm Paul Mosenson, the host of Fix the Convince and Founder of  NuSpark Consulting , a marketing optimization consultancy for firms of all sizes and categories. It’s Ok to be anxious. But, also a time to reflect on business.  How to maintain an edge?  Do we keep branding? How to stay in front of prospects and clients.  What are my expectations to myself, my employees, my customers, and my business...

If you have a large database of prospects; are you managing your list properly in order to target relevent content to specific segments that drive more quality leads?  My guest today is one of the most influential B2B marketers in the country, Ruth Stevens.  Together we discuss the importance of a clean database, how to segment your database for marketing outreach. A review of 3rd party data sourc...

Do you know who your customers are and why they need your product or service?  Their challenges, pain points, and how they choose solutions?  What questions they ask via the journey?  This information is all essential in order to build a robust content-driven lead generation plan.  That's why you need Buyer Persona Research. Listen to a great discussion on buyer persona strategy. My guest is Carol...

Content marketing strategy.  If you're a B2B firm and wondering how important content is to attracting quality leads and closing deals, then listen to this podcast. My guest is Ardath Albee and we discuss the high level strategy of planning and implementing content that builds trust. Ardath Albee is a B2B Marketing Strategist and CEO of her firm, Marketing Interactions , Inc. She helps companies w...

When leads are captured on a website or landing page via content, what happens next? How do you qualifiy them as actual potential sales-ready leads?  Inside sales versus lead nurturing? Or both.  Listen to this insightful discussion on the process of lead qualification best practices. My guests are the founders of 3D2B , a global outsourced inside sales/lead qualification provider for companies in...

I'm Paul Mosenson, Founder of  NuSpark Consulting , a marketing optimization and lead generation consultancy.  Do you know what a CDP is? A customer data platform is a type of packaged software which creates a persistent, unified customer database that is accessible to other systems. Data is pulled from multiple sources, cleaned and combined to create a single customer profile. This structured dat...

I'm Paul Mosenson, Founder of NuSpark Consulting , a marketing optimization and lead generation consultancy.  Today we talk LinkedIn content strategy and how sales and marketing need to align to optimize the channel successfully.  My guest is Brynne Tillman, a national social selling leader and CEO of Social Sales Link.   Brynne Tillman is the LinkedIn Whisperer and CEO of Social Sales Link . For...

It's Paul Mosenson, founder of NuSpark Consulting , and my guest for this podcast is Deb Cinkus.  Deb Cinkus is the founder & CEO of Polished Geek , a boutique digital marketing and web development agency headquartered in North Carolina since 2009. Deb and her team at Polished Geek help clients improve their website and marketing ROI with strategic consulting and expert implementation services in...

It's Paul Mosenson, founder of NuSpark Consulting , and my guest for this podcast is Donna Duncan. Donna is a long-time SEO strategist and consultant. Her website is B-SeenOnTop.com .  She's a national thought leader and has been published across a variety of marketing journals.  Today we discuss SEO strategy from a high level view, best practices for keyword ranking, and how to generate more lead...

Paul Mosenson, Founder of NuSpark Consulting , a Marketing Consultancy and Fractional CMO firm, introduces the concept of Fix the Convince, and gives a high level overview of what the Convincing process is, and why optimizing the convince, or marketing process, is critical for B2B revenue and sales growth.

Today’s guest is Cathy Larkin.  She’s the owner of Keep It Simple Web Design . She formerly was an accomplished social media  coach on Twitter marketing strategy. Now she helps small businesses by writing and designing websites with an eye on lead generation. Listen to many tips in how to build or optimize a website to engage prospects better and drive increased conversion rates.