Deeply Human Branding

Recognition branding gets to the heart & soul of what brings FIRE and MEANING to your life and work, and therefore – ignites your deeply human brand. Learning to trust those things determines everything. It’s not about niching down, it’s about digging down! That’s what reveals the things worth fighting for. SHOW ME THE MONEY! Let’s replace that movie quote with a concept that is more lasting and m...

It happens when you pour your heart into a client’s project only to have it picked apart or treated like a commodity. Although rare, some delay paying you or push for work (for free) beyond the scope. Where do the GOOD CLIENTS hang out? But in truth, it’s not about them, it’s about us. In this episode, we talk about sober expectations, contracts, and learning how to better protect our interests. A...

Something I’ve been thinking about this week is that the internet keeps convincing us a profitable brand is built by mastering algorithms, content marketing, audience growth, and personal branding strategies—but the brands, large and small, that stay with us are rarely built that way. They’re built from the inside out by people who care about their work and its impact. A deeply human brand isn’t a...