Deconstructing Data

This week on “Deconstructing Data,” hosts Jessie and David cover the whirlwind year of 2023 with data and AI. It’s been a year of remarkable developments and shifts, with a particular focus on the transformative impact of ChatGPT. Our hosts will explore how this groundbreaking AI has reshaped strategies, consumer engagement, and data analytics in the marketing world. From the challenges of adaptin...

This week we spoke to Samuel Thimothy, Chief Growth Officer at OneIMS.com , a seasoned strategist specializing in impactful go-to-market strategies and RevOps implementation is coming on Deconstructing Data! Conversation TOPICS 1. The Importance of Data and the Growth Formula (Acquisition + Retention = Growth) 2. Data-Driven Content Marketing: The intersection of content marketing and data analyti...

This week welcome. Jeremy Levitan, CEO of NewText. Jeremy has a wealth of experience in the MarTech/AdTech space including working for Twitter and VaynerX. Discussion Topics Include: Navigating the Shift: Identity Graphs & Marketing Attribution in a Cookieless Era The Rising Value of Phone Numbers: The New Anchor in Marketing Strategies SMS Marketing: Why It's Crucial & How to Leverage...

Today on Deconstructing Data, we're thrilled to welcome Christina Inge, Author of Marketing Metrics: Leverage Analytics and Data to Optimize Marketing Strategies. An expert in leveraging web data and AI for marketing, Christina brings insights into innovative data strategies for today's dynamic marketing landscape. Marketing Metrics In The Age Of ChatGPT Using Data To Make Strategic Decisi...

Today on Deconstructing Data, we are thrilled to welcome Yanay Sela, CMO of Bright Data. An expert in leveraging web data and AI for marketing, Yanay brings insights into innovative data strategies for today's dynamic marketing landscape. Maximizing ROI with Google AI in Advertising What is public web data and how are marketers using it How public data might not remain public for long Tech Sta...

This week we welcome back Fariba Zamaniyan, VP Data & Analytics at TiVO. Discussion topics include: 1. Back to the Basics - Importance of Deterministic Data 2. Importance of Metadata 3. Addressability Focused ID Graphs 4. AI and Identity

This week we talked to Melinda Byerley, CEO of Fiddlehead Marketing, LLC. Discussion topics include: 1) Marketing Analytics and AI In Marketing Analytics 2) Data Privacy And Ethics 3) Creating Cultures That Are Data-Driven.

This week we welcome,  Jonathan Chin , Co-Founder of  Facteus  for this episode of Deconstructing Data. Topics of discussion include: What kind of metrics and spending data can be used for competitive insights to better understand how competitors are doing? How Market Share Data provides a view on which retailers are winning in the wallets of consumers - even by geographies, or within a specific s...

This week we welcome the knowledgeable and experienced Jason Downie, US CEO of Making Science, a Digital Acceleration Company. Having donned multiple hats, from his tenure at Lotame outside the walled gardens, to the power centers of Google, and now at the crossroads with Making Science, Jason has been an active player in the evolving world of data. We dive into a variety of topics including: Data...

This week on Deconstructing Data we welcome Ted Sfikas of Tealium as he explores the profound influence of privacy in contemporary first-party digital marketing. Dive into the integration of MarTech/AdTech with Omnichannel strategies, and grasp the growing significance of First-Party Data in today's landscape. Understand the upcoming shifts in data for advertising.

This week we are deconstructing data with Joe Wheeler⁠ , tech innovator and best-selling author of The Digital-First Customer Experience. We will be getting into the convergence of technologies, exploring the frontier of generative AI, and unlocking the secrets behind crafting bespoke experiences through machine learning! Discussion Topics: 1. Melding Minds: Exploring the Convergence of Tech! 2. N...

This week we welcome Michael Cohen, CD&AO of Plus Company. He comes from a background of AI and R&D for Marketing Management and Business Growth. We'll discuss Data-Centric AI, explore the synergy of Prediction and Judgment, and introduce GenAI: your tool for crafting desired data instantly.

This week we welcome  Adam Heimlich  Founder and CEO of  Chalice Custom Algorithms  to uncover the future of custom algorithms, data collaboration, incremental performance, how custom algorithm software reduces corporate risk and big-tech dependency and AI for digital media buying.

Today we’re very lucky to welcome Vibhor Kapoor, President of AdRoll. Vibhor's stellar resume speaks for itself, but what truly sets him apart is his passion for marrying technology and marketing to create incredible consumer experiences. Currently at the helm of AdRoll, a division of NextRoll, as President, Vibhor has been a guiding light in the realms of marketing, strategy, and customer suc...

Today we are welcoming back DeVaris Brown, CEO and Co-Founder of Meroxa to talk about: Architecting Centralized Data: 2Constructing a Solid, Trustworthy Data Hub Decentralized Consumption: Promoting Data Access and Utilization for All  Striking Data Balance: Achieving the Perfect Blend of Centralization and Decentralization

You won't want to miss this Data in the Influencer Marketing Space episode of Deconstructing Data with Founder and CEO of  Influur ,  Alessandra Angelini . Topics include: 1. The importance of taking data-based decisions as a CEO of a startup. 2. The importance of analyzing advertising data for people using influencer marketing. 3. Privacy, transparency, accuracy, and security as a top priorit...

This week's Deconstructing Data, featuring  Ana Mourao , a seasoned expert in Digital Marketing and CRM at  Stanley Black & Decker, Inc. With extensive experience in driving digital transformation across Fortune 500 companies, Ana thrives at the crossroads of marketing, data, and technology. This episode will dive into the power of zero and first-party data for B2B2C companies, especially...

This week we are lucky to welcome Harry Maugans, Founder and CEO of Privacy Bee. Privacy Bee is a company that believes privacy is a human right. Harry has a robust background in data, marketing and analysis, previously serving as the CEO of Clickagy and Vice President of Product at ZoomInfo. These experiences and the current market led him to start Privacy Bee. Harry will discuss: How marketing d...

This week we are lucky to welcome Kamal Shaik, Chief Data Officer at REAL Kamal has impacted the business landscape by crafting data-centric products spanning domains like Social Networking, Advertising, and Marketing. With a profound expertise in AI/ML, Big Data, and Business Intelligence, he's been at the forefront of blending analytics and data engineering into transformative products and p...

This week we are lucky to welcome Cory Munchbach, CEO, BlueConic BlueConic is the world's leading Customer Data Platform, beloved by customers the world over from VF Corp to Colgate to Mattel to UEFA and back again. One of Vista Equity Partner's Endeavor Fund portfolio companies, BlueConic is on a mission to liberate your data in the privacy-first era by putting unified, privacy-compliant...

This week we are lucky to welcome Ariel Geifman, Chief Revenue Officer at Dealtale Ariel Geifman is an expert B2B marketer. He has over 15 years of experience scaling tech companies. His skills span outbound marketing, social selling, content development, and online advertising.  Connect with Ariel: LinkedIn: https://www.linkedin.com/in/arielgeifman/ Connect With Dealtale LinkedIn: https://www.lin...

This week we are lucky to welcome Fariba Zamaniyan, VP of Data and Advertising at TiVo Fariba has been on the podcast multiple times before. She was an original guest on our early Fireside chats that originally inspired Deconstructing Data. Fariba is a recognized leader and media industry expert with a proven career history of success in the development and scale of products that monetize data and...

This week we are lucky to welcome another esteemed guest.  He is the Partner at Guidehouse who was also on episode 40 with DW. Please welcome Bob Audet back to the show.  Bob is a highly acclaimed Partner and Data Management leader at Guidehouse, with a wealth of experience in advising top executives and driving transformational change across industries. He is a strategic thinker and expert in del...

How do the leading retail brands balance customization and identity? Dive deep with us as we unravel the secrets behind some of the industry's biggest game-changers. 📌 Discussion Topics: Decoding FindMine's Success : Uncover the magic behind FindMine's innovative approach to inventory management. We'll explored how they've harnessed data to not only streamline their operations...

BDEX is proud to welcome Matt Prohaska with Prohaska Consulting on Deconstructing Data. We'll be covering identity, attribution & measurement, ai, tech stack and more.