Curious Wiring

In this video, I break down why the GAP x KATSEYE Denim ad connects more effectively with audiences compared to the Sydney Sweeney x American Eagle campaign using research from psychology and communication. Here are the links to the research referenced in this video. https://knowledge.wharton.upenn.edu/article/why-representation-matters-in-marketing https://www.amnh.org/exhibitions/darwin/evolutio...

Why does the Monty Hall problem confuse so many people? In this video, we break down the psychology and math behind this famous probability puzzle. You’ll learn how base rate neglect causes most people to make the wrong choice, and why switching doors actually improves your odds.

Parasocial relationships are one-sided emotional connections where fans feel deeply connected to celebrities, influencers, or online personalities, despite never having met them. In this video, we explore the psychology behind parasocial interactions and what the consequences of them are.

Why do we judge others so harshly but give ourselves a pass? In this video, we explore the Fundamental Attribution Error, a common cognitive bias that leads us to blame people's character instead of considering situational factors when interpreting their behavior. Learn how this bias shapes our perceptions, fuels misunderstandings, and increases interpersonal stress. Don't forget to like, comment,...

Have you ever said or written a word over and over, only for it to temporarily lose its meaning? That's something called semantic satiety, and in this video we go over the psychology behind it

Why do people believe in conspiracy theories? From flat Earth to secret government plots, conspiracy beliefs are more widespread than ever. In this video, we explore the psychology behind belief in conspiracy theories. Whether you're curious about misinformation or just trying to understand a friend or family member who’s fallen down a rabbit hole, this video breaks it down in an accessible, evide...

Ever make a decision you sure was the right one, only to realize you were sorely mistaken? You might have fallen prey to a cognitive bias. In this video, we cover 5 common cognitive traps that people fall into: anchoring bias, framing effect, representativeness heuristic, base rate neglect and hindsight bias.

Why do some people step in during an emergency while others stay on the sidelines? In this video, we break down the 5-step decision-making process that bystanders go through when deciding whether or not to help in a situation.

Was Stockton Rush knowingly putting others’ lives at risk for profit, or was he a visionary who believed so strongly in his dream that he was blind to the dangers? In this video we will consider both motivations and look at the data to determine what is most likely.