Christina Rebuffet-Broadus

Crossing the Atlantic

Business EN ↓ 62 Folgen

Crossing the Atlantic (formerly called The TransAtlantic Entrepreneur) is a biweekly podcast for business leaders expanding between the US and Europe. Hosted by Christina Rebuffet-Broadus, an American advisory expert in transatlantic business based in France for 20+ years, and founder of TransAtlantia. Each episode unpacks the cultural blind spots, market entry mistakes, and deal-breakers that trip up companies on both sides of the Atlantic. No abstract theory. No textbook frameworks. Just what actually happens when American companies enter Europe, European companies enter the US, and everyone...

Besuch unbedingt die Website des Podcasts und unterstütze die Macher: transatlantia.com

Autor

Christina Rebuffet-Broadus

Kategorie

Business

Podcast-Website

transatlantia.com

Neueste Folge

24. Jul 2026

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AI-Powered prospection and the US market: Interview with Thibault Brioland, CEO of Humanlinker 03.07.2024

Send us a text Thibault Brioland, CEO and co-founder of Humanlinker, discusses personalized prospecting with AI and their journey in the US market. They raised 4 million euros and invested in technology to enable sales performance through personalization, and are on track to do big things in the US market! Check out Humanlinker at https://www.humanlinker.com/ Connect with Thibault at https://www.l...

LinkedIn for Lead Generation, with James Donovan of Nine Two Media 26.06.2024

Send us a text In this conversation with James Donovan from Nine Two Media , we focus on LinkedIn lead generation and strategies for foreign entrepreneurs entering the US market. We especially talk about optimizing LinkedIn profiles, effective outreach, building credibility, and the importance of speed to lead, especially when dealing with American clients. And we address challenges of communicati...

Optimize your online presence to attract American clients to your service business 19.06.2024

Send us a text In this solo episode, I discuss how European service providers can attract and retain American clients, even without a physical presence in the US.  The main challenges include fear of wasting time and resources, lack of a strong professional presence in English, inadequate personalization, and cultural and language differences.  The strategies to overcome these challenges include t...

The Importance of ROI in Selling AI Solutions to Americans 12.06.2024

Send us a text Franziska Kirschner is British, and co-founder and CEO of Intropy AI . I was thrilled to invite her onto my podcast to talk about the cultural differences of doing business in the US vs. UK vs. Europe. I was also particularly interested in how she went from being a physicist to working in AI for scrapyards! You'll hear, it was a single meeting in the US led to a huge change in the d...

Mastering the 1:1 Business Pitch: Why Less is More 15.05.2024

Send us a text Before we start: Save your spot for my masterclass on social pitching: How to answer "What do you do?" with a game-changing social pitch. It's Monday May 20, 2024 Details and sign-up at https://www.christinarebuffetcourses.fr/masterclass-social-pitch ----------------------------- Now, let's talk about the importance of tailoring your pitch to the context of a one-to-one meeting.  Th...

The 2 Types of Pitch that Every Entrepreneur Needs 08.05.2024

Send us a text ANNOUNCEMENT: Join me on May 20 for a free masterclass "How to answer 'What do you do?' with a Game-Changing Social Pitch" We'll revamp your social introduction, to create a powerful, memorable answer to "What do you do?" that gets people to say "Wow, that's impressive!" instead of "Interesting... So how long have you been doing that?" Click here to save your spot today ------------...

My story: From Mississippi to Grenoble + doing business in the US when you're French 01.05.2024

Send us a text I'm excited about this episode for a few reasons! 1. I get to share my story about how I went from Mississippi to Grenoble, and and how I became an entrepreneur 2. I'm in the hotseat! Sara, an entrepreneur friend here in Grenoble is asking me the questions! 3. It's my first (and surely not my last!) video in the PodPreneurs studio here in Grenoble! It just opened, so check them out!...

Building Trust in the U.S. Market, with Tristan Laurent, CEO & Co-founder of Absolut Sensing 24.04.2024

Send us a text Tristan Laurent, CEO of Absolut Sensing, shares his journey from studying in the US to starting a company focused on monitoring and predicting global warming events.  I'm excited about this interview because it's a chance to highlight the great things coming out of my adopted hometown: Grenoble, France.  Tristan and his company are based in Grenoble, but they both have a strong conn...

Interview with Sylvain Perret: "5 VExpensive Mistakes I've Seen by French Entrepreneurs in the USA" 17.04.2024

Send us a text I'm excited to welcome a good friend and collaborator as my 1st guest ever on this podcast: Sylvain Perret from Objectif USA .  In this episode, Sylvain discusses the challenges faced by French entrepreneurs coming to the US and the 5 biggest mistakes they often make.  He's worked with more than 150 entrepreneurs and small businesses, so he's seen it all.  In other words, if you are...

The US Prospection Problem You Didn't Know You Had 10.04.2024

Send us a text Many European entrepreneurs struggle to attract American clients because they assume a one-size-fits-all approach will work.  However, there are significant cultural differences between Europe and the USA, and the US market is unique. To overcome these challenges, entrepreneurs should conduct deep dive research on the American market, tailor their communication to be clear and conci...

LinkedIn to Get U.S. Clients: 5 Mistakes by European Entrepreneurs 03.04.2024

European entrepreneurs often struggle to optimize their LinkedIn profiles for the US market due to cultural differences and language barriers. To attract American clients, it is important to have a headline that communicates value, a compelling and personal summary, and an experience section that highlights accomplishments. Avoid using technical jargon and acronyms that may not be familiar to Amer...

NEW! The American Market Alchemist Podcast 26.03.2024

Send us a text I'm excited to announce a new project: The American Market Alchemist podcast! It's something I've been thinking about doing for a while now, and it's finally here! Please subscribe if the topic interests you, and even go ahead and leave a comment sharing your excitement. Comments early on will really help podcast players take notice, and help me reach more ambitions entrepreneurs wh...

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