Creative Business

High performance in business relies heavily on the individual contributor . In this episode, high-performance coach Neil Tunnah explains how to define individual contributor success through consistent role execution , serving as an organization's true performance multiplier .  The practical operationalization of this strategy requires deep self awareness and sharp active listening skills from...

Data sovereignty is the missing piece for modern business leaders who want to leverage artificial intelligence without leaking corporate secrets or intellectual property. In this episode of the Creative Business Podcast, hosts Brad Eather and Josh Horneman unpack the realities of the modern digital industrial revolution. They share practical, actionable strategies on how to use AI automation for m...

In this episode of the  Creative Business Podcas t ,  Brad Eather  s its down with  Ken Thomas , an MBA-qualified growth specialist, to unpack what a true  go-to-market strategy for B2B  actually entails .   Thomas argues that true scale isn’t achieved by just hiring more salespeople.   Instead, it requires building a repeatable, predictable   reve...

Master networking for introverts with connection coach John Watson.  In this episode of the Creative Business Podcast , host Brad Eather sits down with John Watson to dismantle the myths around traditional corporate mixing. Discover unique introvert advantages and learn how to build authentic business connections with purpose, confidence, and an abundance mindset. You don't need to chang...

Develop a professional creative mindset and foster creativity in the workplace. This week Brad Eather and Christopher Sellers unpack the practical realities of building an innovative edge within corporate environments. This episode explores the principles of adaptive leadership, how to develop creative problem solving skills, and why traditionally "smart people" often struggle with true...

In a truly valuable episode of Creative Business , host  Brad Eather  talked with  Michael Wilkinson , co-author of  The Value Challenge  and creator of the value challenge framework, to unpack why value remains such an elusive concept—and how, when you master it,  top sales professionals can stop defending their price.   🔔 REMEMBER TO CLICK FOLLOW! 🍊&nbsp...

In this episode of the  Creative Business  podcast, host  Brad Eather  sat down with  Zoe Teh —an organizational psychologist and former Cultural Connections Lead at PwC— to discuss how businesses can move away from transactional fixes and embrace human-centred,  iterative strategies to tackle complex organizational problems like workplace burnout.  🔔 REMEMBER T...

Understanding modern workplace trends requires moving past lazy gen z stereotypes and looking deeper into our own corporate culture. In this episode, generational theorist Katie Iles discusses how mastering empathetic leadership is a progressive step toward understanding shifting gen z work ethic and values. How practicing genuine empathy and leadership allows managers to build the intergeneration...

Traditional industries are being forced to adapt to digital spaces. In this episode, Brad Eather and music industry veteran Ron Haryanto discuss the digital transformation the music industry has undergone to adapt to changing societal behaviours.  🔍IN THIS EPISODE OF CREATIVE BUSINESS :   The essential digital communication strategies traditional companies need to em...

According to positive psychology researcher  Declan Edwards , building a sustainable corporate people strategy means redefining what it means to be successful . Appearing on the  Creative Business Podcast  with  Brad Eather , Edwards shares that operational resilience isn't born from higher pressure; it is cultivated by intentionally designing workplace happiness into...

Business-to-business commerce has undergone a foundational shift.   Buyers no longer need to rely on reps to provide them basic product data; they have the internet for that!   In this episode of the  Creative Business Podcast ,  Brad Eather  and author of   Ethical Selling ,  Fred Copestake  sit down to  unpack how the sales profession is evolving...

Can a shifting workplace culture benefit from playing? In this episode of the Creative Business Podcast , Brad Eather  sits down with Chief Play Officer Erin Faehrmann   who  shares how blending professionalism with a freedom to play helps organizations navigate structural shifts and transforms a rigid  workplace culture  into a powerhouse for innovation.&nb...

In this episode of the  Creative Business Podcast ,  host  Brad Eather  sat down with  Gaurav Devsarmah , Head of AI Strategy and Solutions at  Warp Development , to discuss how small and medium-sized businesses (SMBs) can leverage custom AI to build operational value, protect institutional knowledge, and redefine client relationships.  🔔  REMEMBER TO FOLLO...

The lines dividing sales, marketing, and technology are blurring faster than ever.  In this episode of the  Creative Business Podcast , host  Brad Eather   sits down with digital communications lecturer and enterprise SEO expert  Bruno Rodriguez  to dismantle a common myth:  that search engine optimization is a technical black magic detached from human interactio...

In this episode of the  Creative Business Podcast ,  host  Brad Eather   and career strategist  Alex Cuttiford   (host of  Kinda Planned ) deconstructed how professionals can leverage digital tools to break out of rigid job descriptions, build industry authority, and take ownership of their careers. 🔔 REMEMBER TO FOLLOW THE SHOW 🍊  PODCAST BROUGHT TO YOU B...

In this episode of  Creative Business Podcast , host  Brad Eather  and LinkedIn Ghostwriter  Joe McKay  break down how first-time professional content creators and solopreneurs can eliminate creative burnout, leverage focus hacks, and treat writing as a tool for professional development.  TL;DR 🔔  REMEMBER TO FOLLOW THE SHOW! 🍊  THIS PODCAST BROUGHT TO YOU...

Creative Business Podcast host, Brad Eather   sits down with 30-year sales and recruitment veteran James Michael to break down how to hire your first salesperson using precision data (rather than gut instinct.) D rawing on psychometric data he has collected from over 11,000 job applicants, James explains why traditional hiring fails small businesses and shares the scientific benchmarks n...

Discover the power of sales psychology to uncover what truly triggers customer behaviour and turns your product or service into a no-brainer choice.  In this episode of the Creative Business podcast , guest Darcy J Smyth from Outbound Game breaks down why typical features-and-benefits selling fails and how problem-centric selling wins. Learn how to motivate sales teams using gamification, und...

Many service-based founders and B2B practitioners   fail to scale their digital presence because they overcomplicate production.   They assume they need expensive videographers, editors, and scripts to make content viable.  In reality, high-production assets often deliver a negligible ROI, while lean, consistent video production drives higher audience recall and sustained brand equi...

Discover how sales enablement can transform rigid corporate structures into creative environments that drive your businesses success.   In this episode of Creative Business , Brad Eather sits down with sales enablement expert Scott Dunphy-Brown to discuss breaking down corporate silos and aligning sales and marketing teams. Actionable strategies on how to go off-script in sales to lower buyer...