Creative Belief

What does it mean to find creativity in unexpected places? For Logan Hendrickson, it started with a drum kit in Wyoming, moved through rapping and poetry, and eventually landed in the world of product marketing. Now the founder of Logan PMM, Logan helps businesses create high-converting product pages while holding onto the deeper truth that creativity is a mindset, not just an output. In this epis...

What happens when entrepreneurship meets creativity? For TJ Jones, it looks like solving problems that matter, building ideas that stick, and learning how to let go so others can thrive. From launching a startup in college to leading at Neighbor Serve today, TJ’s story reminds us that the creative process isn’t just about making something beautiful—it’s about pursuing problems with intention, surr...

Some people create because they want to. Others create because they have to. For Daniel Herndon, it’s always been the latter. From a kid running his own “neighborhood newspaper” to founding a brand agency, launching a restaurant, and writing satirical essays, Daniel’s story is one of relentless experimentation and the refusal to stop building. In this episode, Daniel shares the lessons learned fro...

Some people grow up knowing they’re creatives. Others stumble into it by accident. For filmmaker Harrison Pogue, it was the latter. From sports fields to a chance photography contest, Harrison’s path led him into the world of filmmaking. It's a path that’s earned him four regional Emmy Awards and a career focused on telling human stories with depth and honesty. In this episode, Harrison shares...

Some people think creativity only belongs to artists. Jasen Coldiron isn’t one of them. As VP of Sales and Operations at P-M & Associates and cofounder of INOV8R, Jasen has built a career proving that creativity is just problem-solving with purpose. In this week's episode, we talk about why trust is the real currency for getting things done, how to build teams that learn fast instead of fe...

What happens when you trade the stability of a full-time job for the uncertainty of building something on your own? For Michael Smith, it meant creating Dadsigner — a subscription-based design business helping companies grow without the overhead of a full-time creative team. In this Season 02 kickoff, Michael talks about his journey from discovering design to running a solo creative business, how...

What do you do when you feel like you don’t belong in the room but you’re in the room anyway? Chloie Fisher is a graphic designer at the Indianapolis Motor Speedway who’s learning firsthand what it means to lead with belief, even when confidence takes a minute to catch up. In this episode of  Creative Belief , Chloie shares her journey as a self-taught creative, how she stepped into the world of m...

Whether it’s the roar of engines or the quiet click of a shutter, Barry Cantrell knows how to capture a story in motion. In this episode, we sit down with Barry—photographer, designer, and part of the creative force behind Stillhouse—to explore what it takes to capture the heart-pounding world of motorsports. From growing up on a farm in Tennessee to shooting some of the most iconic races in Ameri...

What does it look like to build a creative studio in the world of motorsports—and have fun doing it? In this episode, we sit down with Brian Simpson, founder of Stillhouse and longtime creative leader in the INDYCAR paddock. Brian shares his winding journey from restaurant kitchens to running new media at INDYCAR, launching viral projects like Bus Bros, and eventually leading a creative team that’...

What happens when you combine a passion for people, a deep love of storytelling, and one of the most iconic venues in motorsports history? You get the creative journey of Michael Kaltenmark. In this episode of  Creative Belief , we sit down with Michael—Senior Director of Marketing at the Indianapolis Motor Speedway and former “Dog Guy” at Butler University—for a masterclass in creative leadership...

What happens when a fine artist becomes the creative force behind one of the most iconic racetracks in the world? In this episode of  Creative Belief , we sit down with Grace Keller, Senior Graphic Designer at the Indianapolis Motor Speedway and IndyCar Racing Series. Grace shares how her DIY upbringing and love for portraiture evolved into a career shaping the visual identity of an entire sport....

What happens when you mix raw creativity, relentless hustle, and a love for going fast? You get Chase Holden. In this episode, we sit down with the Co-Host of the Speed Street Podcast With Conor Daly and host of the RACEBETS Podcast Presented By GridRival to talk about his wild journey—from selling insurance and sleeping in his car at races to building one of the most unique voices in motorsports...

The world of motorsports is fueled by speed, precision, and relentless creativity. In this episode of  Creative Belief , we kick off our special motorsports series with  Harris Lue ,  designer, illustrator, and co-owner of Lue Creative —a studio shaping the visual identity of some of the biggest names in racing. Harris shares his journey from sketching race cars in class to designing for NASCAR, S...

Live production is more than just lights and visuals—it’s about crafting experiences that leave a lasting impact. In this episode of  Creative Belief , we sit down with Michael Chamot, Live Events & Rental Manager at Kramer Productions and freelance lighting designer, to talk about the art of designing immersive environments and the creative process behind live events. Michael shares his journ...

Creativity isn’t just about making things—it’s about solving problems. In this episode of  Creative Belief , we sit down with  Josh Gaal , agency producer at  Young & Laramore , to talk about the power of asking better questions, building trust in the creative process, and why everything is made up. Josh shares how growing up immersed in skateboarding, music, and design shaped his creative per...

Creativity isn’t just for the studio—it’s in our homes, our daily routines, and even our parenting. In this episode of  Creative Belief , we sit down with Breana Elliott, founder of Elliott Design Co., an interior design firm that helps homeowners blend beauty with function. Breana shares her journey from photography and marketing to launching her own business, the lessons she’s learned about crea...

What does it take to bring creativity to life inside one of the most innovative companies in the world? In this episode of Creative Belief, we sit down with Ethan Karr, a senior specialist in employee communications and engagement at The Walt Disney Company, to explore the intersection of creativity, storytelling, and culture-building within a global brand. Ethan shares his journey from small-town...

Creativity isn’t just about making things look good—it’s about solving real problems, thinking strategically, and building brands that stand the test of time. In this episode, we sit down with Gabe Lindman, founder of Illume, a strategic branding consultancy helping startups and growth-stage companies craft compelling narratives and carve out their space in the market. Gabe shares his journey from...

Creativity is more than just an art form—it’s a way of building meaningful connections and lasting impact. In this episode, Raegan Waite, owner, founder and lead photographer of Clay House Photography, shares her journey from high school yearbook photographer to running a thriving wedding photography business. We dive into the challenges of turning creativity into a career, the power of personal s...

In a world full of noise, how do brands truly stand out? Zach Witzig, enterprise account manager at GR0 and a passionate marketer, joins us to talk about the power of authentic storytelling, the future of AI in marketing, and how brands can create real connections with their audiences. Zach shares his journey from growing up in China to working with brands across multiple industries, helping them...

What happens when you let go of the rules and push creativity beyond its limits? That’s exactly what Ross Schafer has done with the Pacers Victory Jersey Project, where he designs a brand-new Pacers jersey after every win. But this project is just one part of his creative journey. In this episode of Creative Belief, Ross—an art director, illustrator, and type designer—talks with us about breaking...

What does it mean to create with authenticity? For cinematographer and event space co-owner Christian Barreno, it’s about more than just making something that looks good—it’s about building trust, telling real stories, and staying true to the work that moves you. In this episode of Creative Belief, Christian shares his journey from growing up in a house filled with music to navigating the world of...

We believe we were made to create. Welcome to Creative Belief, a new podcast from CRTR Studio where we share a curated collection of conversations with creatives who believe creativity can change the world. Each week, Alex Holt, creative director and co-founder of CRTR Studio, and Josh Day, our senior brand designer, sit down with creatives from all kinds of backgrounds to talk about their stories...