Cracked, A Podcast

We’re back and we brought snacks — emotional ones. This week, we’re unpacking three things living rent-free in our heads. First up: Serotonin Summer. As we collectively white-knuckle our way through the tail end of this administration, a quiet cultural shift is underway, people are curating their media consumption like a prescription. Only comfort. Only joy. Only things that make the nervous syste...

Marketer, dad, and entrepreneur Brian Bauman and I discuss what it takes to be resilient, being a girl dad and whats in store for us in his first book The Second Summit.

In Episode 4 of Cracked , I sit down with Zelena Khan, Director of ContentLabs at TransPerfect, for an honest conversation about what it really takes to lead a high-performing team. Together, we unpack the realities of managing ambitious talent, setting clear expectations without micromanaging, and developing the leadership skills that aren’t taught in any playbook. Zelena shares the lessons she’s...

This week on Cracked , we’re diving into the spectacle behind The Big Game and what it really means for brands in 2026. From seven-figure ad spots to real-time cultural relevance, we break down which campaigns actually moved the needle—and which ones just moved money. More importantly, we unpack how YouTube has cemented itself as the second screen (or maybe the first), reshaping how audiences enga...

In Episode 2 of Cracked , we’re diving headfirst into the conversations millennials can’t escape—on our screens, in our group chats, and in our careers. We break down this year’s Oscar nominations and what they signal about Hollywood’s evolving taste, cultural relevance, and who’s really driving the conversation around film right now. From unexpected nominees to the marketing machines behind award...

Episode 01: New Year Resolutions, Millennials, and Social Media as Religion It’s a new year and once again, the timelines are full of promises, pressure, and performative fresh starts. In this episode of Cracked , we explore how New Year resolutions have evolved for millennials and why social media now functions less like a tool and more like a belief system. From digital rituals and “online confe...