CPG Vibes

Here's the latest CPG news happening right now on March 9th, 2025 including New Malk SKUs, Sweet Loren's Meteoric Rise, Expo West Recap Malk has released two new SKUs in multi-serve format: Coconut Malk and Soy Malk. These are both available in 32 oz bottles. Coconut MALK is hitting shelves nationwide Soy MALK is exclusive to Whole Foods Market and with 3 Simple Ingredients and 6g of natur...

We broadcasted live from Expo West 2025 at the Melting Forest Booth #5719 in Hall E (basement in the main conventional center). Enjoy!

This week is our Expert Series and we are bringing on two dynamic female entrepreneurs in the health and wellness space. Females have undoubtedly become a driving force in the growth of CPG brands across the country, many starting their own CPG brands, raising capital, and having successful exits. Ashley Rogers is a serial entrepreneur who started and built the brand Spudsy and raised a Series A a...

Here's the latest CPG news happening right now on February 23rd, 2025 including Celsius Acquires Alani Nu / Hiyo Investment/Coca-Cola Takes on Olipop and Poppi Celsius Holdings said on Thursday it would buy health and wellness drinks brand Alani Nutrition in a $1.8 billion deal through a combination of cash and stock, boosting its portfolio to build on the growing demand for sports and energy...

This week is back to our classic format of Alex and Wade chatting it up about all areas of CPG. This week, we are focusing on key reasons why brands fail and how CPG brands can avoid these landmines and ultimately be successful in this tough environment. We are also covering brands that we love, including up and coming brands that caught our eye with fantastic branding and a great founder team. Co...

This week's CPG Vibes episode will cover two topics: Why CPG Brands Fail, and New Brands That Alex and Wade Love. Make sure to check it out this Friday at 12 PM/3PM LIVE on Linkedin Here's the latest CPG news happening right now on February 20th, 2025 including Aura Bora Acquired, Mid-Day Squares Buys in BitCoin, and GT Kombucha Turns 30! US-based investment firm Next In Natural has acquir...

Here's the latest CPG news happening right now on February 17th, 2025 including Tru Beverage Investment, Blackbird Acquisition, How Poppi’s Super Bowl vending machine campaign spiraled out of control According to Bevnet. Com, Functional drink Tru recently closed a $4.6 million funding round highlighted by further alignment with Polar Beverage who will now be handling manufacturing, distributio...

Welcome to the first edition of our Buyer Series with category managers from fan favorite natural stores Fresh Thyme Market and New Seasons Market. We can't think of a better way to spend your Valentine's Day afternoon than with us! With Expo West mania in full swing and coming up in less than a month, we are going to cover some important topics including Buyer Tips on how to have a succes...

Here's the latest CPG news happening right now on February 13th, 2025 including Big Olipop Raise, Chubby Snacks Shuts Down, Oatly Hits Profitability Posted on Just-Drinks. Com , US functional soda brand Olipop has raised $50m in a Series C funding round, bringing its valuation to $1.85bn. JP Morgan Private Capital’s Growth Equity Partners led the investment round. In a statement, Olipop said t...

Here's the latest CPG news happening right now on February 9th, 2025 including Liquid Death National Super Bowl Ad, New Olipop and Perfy Flavors, Mid-Day Squares RumorAccroding to Ad Week: The renegade canned water brand—with a growing lineup that now serves iced tea, sparkling and still water varieties—is buying its first national Super Bowl ad to air on Fox on Feb. 9, per an announcement rel...

With the recent international news of Trump imposing tariffs on Canada, Mexico, and additional tariffs on China, this regulation will undoubtedly affect thousands of CPG brands and consumers alike. We will discuss the details on the tariffs and what it means for the economy going forward (opinions, not facts!) and we will also bring on a prominent regional distributor from Canada, Robert Cogan, to...

Here's the latest CPG news happening right now on February 6th, 2025 including Liquid Death Pulls Out of the UK, Local Emerging Brand Expansions, Kehe Show Wrap Up Liquid Death is pulling back to its domestic US market and pausing international sales efforts – including in the UK – The Grocer can reveal. The canned water and soft drink brand said it was “temporarily pausing” international expa...

Here's the latest CPG news happening right now on February 3rd, 2025 including Trump Tariff Delays, Kehe Summer Show, Legacy Brand Out of Business, and a Valuable Fundraising Workshop worth attending The leaders of Canada and Mexico said Monday that the U.S. had agreed to delay tariffs on their countries by at least 30 days. Prime Minister Justin Trudeau said Canada will begin implementing a $...

Trump Tariffs and how they will affect CPG Brands and consumers, Emerging Brands New Launches in Retail, and Expo West Gouging The controversial Trump Tariffs announced over the weekend will be going into effect on Tuesday, February 4th, placing up to a 25 % tariff on all goods with exception to energy which is at 10 %. Canada has since retaliated and is threatening to impose their own tariffs on...

We are proud to bring back 3 incredible entrepreneurs and CEOs in the CPG Industry for our coveted Master Series (Volume 5). They are going to share their experiences running brands doing tens of millions in revenue, and some even eclipsing $100M annually as powerhouse and nationally distributed brands. They share not only past experiences, but strategies and insights on brand building, financial...

In this episode, we are opening the floor to our community to ask us questions and raise any topic you would like to discuss. Whether it's supply chain, sales strategy, packaging and branding tips, fundraising, crowdfunding, you name it. We'll chat about it! This is a truly No Script, Just Chat episode and anything goes! This episode is sponsored by Playper - Re-Imagining Kids Toys for a M...

In this very important episode, we have entrepreneurs share their stories of burnout and what they are doing to overcome and reduce or prevent burnout. We are bringing on the following entrepreneurs: Jake Karls of Mid-Day Squares, Drew Henry of Revival Tea, and Luke Abbott of VDriven to discuss and share some of their tips and strategies. This episode is sponsored by PFE (Power Full Energy) Distri...

We are happy to be back after taking two weeks off for the holidays! Alex and Wade are going to discuss their bold predictions for 2025 in the CPG Space, plus we are celebrating 3 years of CPG Vibes (with many more years to come!) Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG space of 35 years, chat about all things food and beverage in the market and share what’s going...

We are on our 4th installment of the 'Outside The Tank' Series. This time, we are bringing on Kevin Consolo of ERASERS, which is a tool to remove scuff marks and dirt from your favorite shoes. And Kent Yoshimura, Co-founder of Neuro Gum, a gum that provides brain health benefits. This episode is sponsored by Melting Forest and our on-going sponsor RangeMe. Co-Hosts Alex Bayer and Wade Yenny with a...

After a wonderful Expert Series last week, we are back to our normal format of just Alex and Wade chatting all things CPG. This week we will share the NOSH recap in Marina Del Rey and how the event went and also the Pitch Slam Winner. NOSH is presented by BevNet. We will also share some tips and strategies on getting into Sprouts, including the coveted innovation set where brands are entered into...

This week we are bringing on 3 accomplished CEOs that are currently running or have run successful CPG Brands. We hear about their strategy on scaling brands including innovation, leadership and team building, market opportunity, distribution strategies, and much more. We are bringing on the following: Jeff Church - Previous CEO of Suja Max Dichter - CEO of 4th and Heart John Foraker - CEO of Once...

This week we are going to cover the endless landmines that are in CPG and how to conquer these with strategy and making the right decisions at the right time. There are a few very important areas that can 'make or break' a CPG brand including: - Distribution strategy - COGS and point of profitability - Channels to pursue and NOT pursue - Packaging and refrigerated vs. shelf-stable - and Much more...

Our coveted 'Master Series' is back after a 3 month break. We are excited to bring on CPG pros who are masters of their own craft and have found massive success in the space. We are being joined by Will Nitze, CEO and Founder of fast growing functional bar brand, IQ Bar. Ben Mand, CEO of Guayaki Yerba Mate. And Tom Hicks, previous CEO and current Chief Commercial Officer of Zico Coconut Water. Thi...

We are dedicating this episode to covering topics on how to build your social media presence including running TikTok Shop and making captivating social creatives. We are being joined by Mark Ross from Konsort Social and Adam Brown with Sircle Media. Our on-going sponsor is RangeMe and this week's sponsor is Social Nature. Co-Hosts Alex Bayer and Wade Yenny with a combined experience in the CPG sp...

This week we discuss something that has been on the minds of CPG entrepreneurs the last 2 years with the macro-economic challenges. "Should I start a CPG Brand right now?" And those that are knee deep in running their brand, when is it okay to continue, or what are the signs that it may not be working and better to cut your losses? These are not comfortable topics by any means, but Wade and Alex w...