Counsel Cast

What does ecommerce look like for lawyers? Can you be in ecommerce without a product-based business? Kathryn Smith is an ecommerce consultant based outside of Atlanta, GA. She helps entrepreneurs and small businesses launch and grow successful websites and ecommerce stores.   Kathryn gives listeners actionable tips on: Resources mentioned in this episode: Girly Drinks by Mallory O'Meara Conne...

Is balance realistic for lawyers?   How can lawyers create space in their lives for work, family, vacations, and living fully, with clients and scaling their practice?   Joining me for this conversation is Steve Fretzin.   Driven, focused and passionate about helping attorneys to reach their full potential, Steve Fretzin is regarded as the premier coach, skills trainer and keynote s...

What measures of success matter most when it comes to marketing efforts and lead conversion?  How do lawyers know which metrics they should be paying attention to, and which ones simply aren’t worth worrying about? Joining me for this conversation is Mark Graban. Mark is an author, speaker, consultant, and podcaster. His podcasts include “Lean Blog Interviews,” “Habitual Excellence,” and “My...

Why are smart lawyers so bad at conversation?  What makes one person excellent at conversation and another terrible? Does it come down to listening? And are there ways to develop these skills? Joining me for this conversation is Celeste Headlee, an internationally recognized journalist and radio host, professional speaker and author of bestselling book We Need To Talk: How To Have Conversatio...

How can law firms rethink lead generation?  What are the changes and tweaks you can make to your current strategy? Tom Shapiro joins me for a conversation about creating a lead generation strategy that works for your business. Tom is CEO of Stratabeat, a B2B marketing agency specializing in SEO, content development, content marketing, web design, account-based marketing (ABM), and conversion...

As marketing trends continue to evolve, what’s next when it comes to digital marketing? Do you need to be on every single platform? How do you know if your content is landing for your client?  Joining me for this conversation is Jessica Aries. Jessica is a digital marketing strategist and consultant who helps businesses and firms see the bottom-line impact of their online presence at By Aries...

Why is it so hard to be a happy lawyer? It’s no secret that being a lawyer is challenging. There are incredibly long nights, many deliverables, and for high achievers, it can become overwhelming. In fact, many lawyers struggle with their unhappiness in silence. Joining me for this conversation is Dannie De Novo. Dannie is a corporate attorney, an elite happiness coach, and an international speaker...

How can lawyers build communities with live streaming?  Do you have a live streaming strategy as part of your marketing plan? What’s the value of showing up live, and how does it translate into paying clients? This is what we’re covering in this episode. Stephanie Liu is the founder of Captivate on Command® and the host of Lights, Camera, Live® where she helps brands succeed on camera. As a M...

Where do most law firms go wrong with SEO?   One of the hottest topics and biggest marketing trends is leveraging SEO for business growth.   In this episode, Eli Schwartz joins me to talk about SEO from a different angle than we typically speak about. He shares why most firms shouldn’t in fact be prioritizing SEO.   Eli is an SEO expert and consultant with more than a decade of expe...

How can lawyers get interviewed in the media?   What are the secret tips to landing incredible media features, becoming a recurring guest expert, and becoming the go-to source in your area of law?   Joining me for this conversation is Robyn Stevens, PR expert.   After fifteen years working as a television reporter and meteorologist in Philadelphia, Robyn Stevens' experience in the m...

What are the best marketing methods for introverted lawyers? There are many misconceptions introverts face, such as ‘they are no good at sales’ or ‘marketing is hard for them’. In fact, this couldn’t be further from the truth. Joining me for this episode is Tara Reid. Tara specializes in helping introverted entrepreneurs, and has been an online entrepreneur for 16 years. She is currently a busines...

How can women lawyers be financially empowered?   Why is it important to feel heard, respected, and create boundaries in the workplace?    Sibgongile Ngako joins me on the podcast this week to talk about financial independence and becoming financially empowered.   Sibongile is a Harvard-educated corporate fintech and compliance executive leveraging her expertise and background...

How can lawyers use the power of story to build better relationships and a more loyal client-base?   There is a lot of power in owning your story, and knowing how to communicate it effectively without ego or being boastful.   Joining me for this conversation is Bridget Cook-Burch. Her clients call her “The Book Whisperer”. She is a New York Times & Wall Street Journal bestselling aut...

Why do lawyers need a happiness formula? How do we create more happiness in our jobs, relationships, businesses, with our coworkers and within our firms?   Joining me for a conversation about creating more happiness is Mike Duffy.   Mike is a philanthropist and an author of five books on happiness including: The Happiness Book: A Positive Guide To Happiness!, The Happiness Book For Men a...

What sources of failure should lawyers plan for? How do we navigate the failures that undoubtedly will come up? Joining me for this conversation are Drs. Kim and Todd Saxton, award-winning professors at Indiana University’s Kelley School of Business, as well as co-authors of The Titanic Effect, The book is a practical guide to help startup founders, as well as their investors and supporters, succe...

How are lead generation and personal branding the same? Did you know they go hand in hand?   Your personal brand amplifies your lead generation strategy, and helps to build credibility around the ‘know, like and trust’ factor your prospective clients are looking for.   Joining me for this conversation is Mary Henderson.   Mary is an internationally recognised Personal Branding &...

Why do you need to read more? This is what we’re exploring in today’s conversation with Dr. Danny Brassell. There are so many benefits to reading that span wider than we can imagine. Dr. Danny shares that insight with us here. For nearly three decades, Dr. Danny Brassell has served as an educational advisor to students ranging from preschoolers to rocket scientists. While he has held a variety of...

How do the mentally strong manage their money?  In a world where it seems like there’s a disconnect between those who have money and those who don’t, are there things we can do on a daily basis to transform our mindset around money? Joining me for this conversation is Winnie Sun. Winnie is one of the most trusted financial voices on social media today. With 20+ years of experience in the fina...

How can lawyers be healthier? It’s no secret that the legal industry has a high threshold for burnout. So, is there anything we can do about it?   My guest this week, Julian Hayes II says yes.   Julian is an author, an executive health consultant, and the founder of The Art of Fitness & Life. His mission is to help entrepreneurs, executives, and high performers elevate their status a...

How do you build a dream marketing team? There are two components to having a successful marketing team: a Rainmaker and a Visionary. Joining me for this conversation is Veronica Romney. Veronica is a Dream Team Architect helping online entrepreneurs dial in their human resources, develop phenomenal company cultures, and profitable bottom lines.  She’s a former Speaker and Trainer for Tony Ro...

Listen to this episode to learn why your law firm can’t ignore website accessibility. As we continue to advance in technology, we must always remember to create our content, documents and websites in a way that is accessible to people with disabilities. Amber sheds light on many different areas of importance when it comes to accessibility. Amber is the CEO of Equalize Digital, Inc., a Certified B...

Even though we are well into 2022, it’s important to keep up with the latest social media trends. It’s why Katie Brinkley joins me on the podcast this week, to talk all about her projections for the rest of this year.   I loved Katie’s approach to social media, in that she doesn’t believe you need to hop on every and all trends.   Katie Brinkley is a Social Media Strategist and Social Au...

Where do initial consultation calls go wrong? Consultation calls are an important part of building your practice and firm, but are there crucial mistakes you should be aware of? Liz Wendling joins me to talk about where most consultations go wrong, and how to fix it. Liz is the rainmaking attorney coach and the author of The Rainmaking Mindset and Consultations That Convert. Attorneys nationwide s...

Are you building an empire or a kingdom?  My guest, Travis Fox, shares this insightful analogy with us when it comes to building a firm that brings you fulfillment every single day. It comes down to how you show up as the leader of the firm, and also how you stay in your integrity when things get challenging. Dr. Travis W. Fox is an Actor, Producer, Director, Author & Keynote Speaker. He...

How do you leverage the power of LinkedIn as a lawyer?   LinkedIn is a powerful tool when it comes to networking and establishing yourself as a thought leader. There are many great features that my guest Allison Nunes goes into in our conversation.   Allison is the Director of Global Events for LinkedIn's sales org and has been with the company since 2013. In addition to her day job at L...