Core Principals by Howbridge

Brand advocates are the champions of word-of-mouth marketing. Want to learn how to create them? Listen to this episode of Core Principals for expert advice.

Think about a brand you are loyal to…what keeps you going back? On Episode 11 of Core Principles, by Howbridge, we will discuss why your company’s fate relies on much more than your product portfolio, or service offerings alone. By rooting your business in a strong purpose, your chances of overall success skyrockets. Keep listening to learn why that is and how to make it come to life.

We live in a world where selling and consuming is a central theme. All around us, we see transactions transpiring in coffee shops, retail stores, and your favorite eateries. Vendors in street markets use creative tactics to catch the eye of the consumer, and mechanics try to convince you that your car requires more work than you previously anticipated. Sell, sell, sell. However, when it comes to s...

Failure is a key business driver. Join us for Episode 9 of Core Principals by Howbridge where we will unpack why welcoming, rather than resisting, failure is paradoxically the ticket to innovation and overall business success. 

In order to break the ground with an idea and grow the idea into a business, Entrepreneurs must balance strategic focus with tactical execution. Innovating products and services while simultaneously surmounting the operational challenges inherent to any venture can be a daunting feat. Are you wondering how you will do it all?  Today we will discuss "The Marvel Effect." This episode will...

Welcome back to Episode 7 of Core Principals. Today we will unpack generational marketing and learn how to effectively market your product to the individualistic people of  Generation X and the civic-minded people of Generation Z, alike. In a world where generations collide, it is imperative to distinguish the unique patterns that erupt with varying age groups in order to ensure that while your ma...

If thoughts of self-doubt are invading your precious headspace, space that you could be using to drive your brilliant ideas forward, then you may be struggling with imposter syndrome. Luckily, imposter syndrome is a curable condition that is omnipresent amongst budding entrepreneurs and Chief Executive Officers alike. Listen in for tips on conquering your self-doubt.

Do you have a great idea for a product or service? Are you paralyzed by price point? Wondering what model will attract and retain customers? If so, then this episode is for you! Today we will discuss How to Price Your Product Effectively, and how to Win Over Your Target Audience. The pricing model you choose will impact each part of your business. Most notably, it will impact your customers. Make...

Branding is one of the most vital parts of growing a business. It transcends logos and font choices to determine how you differentiate yourself from your competitors. This is done by creating a persona that your audience connects with. Your brand is what your customers feel when they think of you, the problems you’re trying to solve, and the promises you make to them. In this episode, we walk thro...

What do you do?” This is one of the most common questions people ask when they meet someone new. What if the question became: “do you love what you do?” Last December, a record-breaking 4.3 million people answered this question by voluntarily quitting their jobs (source: The Bureau of Labor Statistics). This was after another 4.5 million left their jobs in November. Some left to pursue their passi...

This episode examines the Only Resolution You Need To Make As A Business Owner In 2023 shared by Howbridge founder, Jeffrey Prag.  You’ve probably read a dozen articles with similar headlines to this one by now, each encouraging you to set a different business-oriented goal for the year ahead. But they often miss the common thread required to follow through on those resolutions, no matter how...

In a world of change and volatility, today’s leaders are expected to understand and engage in a broader set of global issues. And what better way to broaden your horizons than diving into a new book? Here are five books we think all leaders should read in 2023.

Welcome to Core Principals by Howbridge. Where we bridge the gap between big ideas and big impact. As the name states, in this series, we examine core building blocks of growth and sit down with founders and leaders in their field. Follow along and you will hear two types of episodes: growth Insights and growth Interviews. Think of our Insights episodes as “The Skinny” and our Interviews episodes...