Ellie McIntyre

Conversion Zoo

Business EN ↓ 36 Folgen

Learn about copywriting, email marketing, branding, sales, AI, and entrepreneurship.

Autor

Ellie McIntyre

Kategorie

Business

Podcast-Website

conversionzoo.com

Neueste Folge

24. Nov 2025

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Brand Video Production: Here's What You Need To Know - Mariana Henninger 24.11.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if one short video could make strangers trust you fast? That’s what a brand video does. In this episode, Emmy award-winning filmmaker turned video marketer Mariana Henninger explains it in plain English. A brand video is a 2-3 minute clip that sits at the top of your sales funnel and...

AI Automation: How To Automate Your Business Processes in 2025 - Rachel Minion 17.11.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if your project manager quit tomorrow—could AI replace them? That’s exactly what marketer and cancer survivor Rachel Minion decided to test. Instead of rehiring, she rebuilt her whole marketing agency around automation. She documented everything, mapped every process, and taught...

How To Build A Lead Generation Funnel In 2025 - Grant Fuellenbach 10.11.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does “getting leads” actually look like when you’re busy building houses? Grant Fuellenbach explains his process. He runs an AI-powered marketing agency for builders and construction companies. 1) First, pick a niche and learn it inside out. Talk to real people. Learn their headach...

Your Personal Brand Statement: Building Your Brand With AI - Jason Barnard 03.11.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What happens when your online identity gets twisted by AI or Google? Deals fall through. Opportunities vanish. And your personal brand takes a hit. Jason Barnard, founder of Kalicube talks about how to take control of your brand narrative in the age of AI and Google. Jason’s story is anyt...

AI In Construction: How Construction Companies Can Get Ahead With AI - Wes Towers 27.10.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Construction’s an industry that goes up and down. And right now? The game’s shifting. Fast. Especially with AI. Wes Towers is the founder of Uplift 360. He shares what happens when the construction industry starts paying attention to digital marketing — and what role AI plays in it. Wes and...

AI And Emotions - How AI Can Help You Become A Better Human - Manuj Aggarwal 20.10.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if AI could do more than automate tasks — what if it could unlock your mind? Manuj Aggarwal is a global AI strategist who went from earning $2 a day in a factory to creating cutting-edge AI solutions. He merges technology with meditation and emotions. AKA using AI to help humans feel t...

AI Creativity: The Power of Human Creativity + Productivity - Steven Puri 13.10.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What does AI really mean for creativity and productivity? And how do we avoid drowning in "busyness" and actually get the right things done? In this episode, I spoke to Steven Puri — technologist, filmmaker, and founder of The Sukha, a platform designed to help people find flow and...

AI Video Editing Tips + TikTok Influencer Marketing - TJ Robertson 06.10.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ What if you could create 10 pieces of content in 30 minutes? And actually land leads from TikTok without dancing in your kitchen? That’s exactly what TJ Robertson is doing — and in this episode, we break down how (I was super curious!). From walking the dog to generating daily short-form vide...

AI Automations: Automating Business Processes - Aarti Anand 29.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI can feel like the shiny toy everyone’s racing to grab. But if you’re not careful, it can turn into another distraction eating up time, trust, and money. In this episode I spoke to Aarti Anand to unpack the messy, brilliant, and sometimes awkward reality of using AI in business. Aarti share...

AI Content and SEO: Building a Backlink Strategy In 2025 - Brandon Leibowitz 22.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠ Is SEO dead in 2025? How do AI content and SEO overlap? What's the best backlink strategy in 2025? In this episode, we get real about what's working in SEO right now. Forget the “publish more content” advice. Forget trying to be everywhere. That’s how you burn out. Here’s what we covere...

Repurposing Your Content With AI + Staying Human - Mike Montague 15.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI-generated pitches are everywhere—and most of them are terrible. In this episode, we unpackaged the messy, noisy, and sometimes hilarious world of AI-generated marketing. From annoying LinkedIn outreach to boring sales scripts, we explore what happens when people replace authenticity with...

Will AI Replace Marketing Jobs? - Len Ward 12.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠⁠⁠ AI isn’t just a buzzword anymore. And it's not all hype either. It’s the wrecking ball coming for marketing departments, job boards, and business plans. Ignore it, and you might just be swept away. Len Ward builds AI-powered marketing stacks. He doesn’t sugarcoat it: AI is coming for some...

How to Use Your ChatGPT Writing Assistant - Reed Hansen 09.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠ What if your ChatGPT writing assistant could take care of the small stuff—so you could focus on the big things? In this episode, Reed Hansen and I talk about why AI agents aren’t just hype—they’re already changing how we live and work. Reed shares how he’s built custom GPTs to simplify everyday t...

AI Workflows: How To Automate Repetitive Tasks - Roberto Martinez 06.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠⁠ Lots of people get shiny object syndrom when it comes to AI. But it's so much more —it’s a way to completely rewire how your business runs. Roberto Martinez, the founder of Braven Agency, talks about how AI workflows and AI agents are reshaping the way marketing teams (and entire businesses) o...

Small Business Marketing: The Future of SEO - Joel Keith 01.09.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠⁠⁠ Small business marketing is a bit like a knife fight. And AI just handed everyone a sharper blade. Joel Keith went from running sound for Jack White and Alice Cooper to running killer marketing campaigns that help plumbers, roofers, and local shops compete against large companies. Joel doesn’t sugar...

Automated Content Creation: How To Use AI To Create Content - Belinda Weaver 28.08.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠⁠ https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠⁠ AI isn’t here to kill copywriting. It’s here to expose the lazy ones. Belinda shares her journey from a decade in IT to building a top career as a freelance copywriter. She talks about her passion for first-impression copy like websites and welcome sequences, and why crafting words that persuade (witho...

Is AI Going To Replace Jobs? - Anil Yasyerli 14.08.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠ Anil Yasyerli is a startup-CMO-turned-founder of Brite, the “anti-recruiting agency” that’s helping U.S. startups tap into top-tier marketing talent across Latin America. What started as an accidental pivot during COVID has turned into a smart hiring strategy — one that combines global talent arbitrage wi...

The Dangers of AI Content Automation - Christopher Tompkins 11.08.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠⁠ What do you get when you mix a sharp, creative mind with AI shenanigans? The answer: Christopher Tomkins. In this episode, we explore the sweet spot between human connection and AI content automation. Christopher, agency owner and long-time marketer, shares how he’s built a business rooted in empathy, whil...

ChatGPT Marketing: How To Use AI For Content Creation - Scott Murray 07.08.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠⁠ Want to know more about ChatGPT marketing and how to use AI for content creation? Then hit "play". In this episode, I chatted with Scott Murray. He's a marketing educator and creator of the STAMP content framework. Marketing is shifting to a two-way, trust-building conversation. Forget shouting into the void...

What is AI Copywriting? And Will AI Take Over Copywriting in 2025? - Kelsey Formost 04.08.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠ Tired of boring copy? Same. This week, I talk to Kelsey Formost, an actress-turned-copywriter and Head of Marketing at Total AI. We talk about how to write content that’s smart, snappy, and never stale. Kelsey shares her journey from Hollywood to head of marketing, and reveals her signature approach: Entertain...

AI SMS Marketing + AI Based Email Marketing - Nikita Vakrushev 31.07.2025

Get Your FREE AI Copywriter here: ⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠ Email works. SMS works better (if you don’t overdo it). This week, I chatted with Nikita Vakhrushev from Aspekt Agency about using AI to make email and SMS marketing actually work. We talk about: • Why email’s your go-to, and SMS is for the big stuff • How tools like ChatGPT and Claude help you move faster • Wh...

The Future Of Digital Marketing - Dan Peterson 28.07.2025

Get Your FREE AI Copywriter here: ⁠⁠⁠https://conversionzoo.com/ai-copywriter-assistant/⁠ Dan Peterson didn’t take the straight path. He was in a rock band. Ran pizza joints. Did door-to-door sales. Now he runs a marketing agency built on AI, strategy, and smart content. In this episode, we talk about: > The future of digital marketing > Why most businesses aren’t ready for AI > How conten...

Marketing With AI: Building Customer Trust + Getting Leads - Ginny Delaitre 24.07.2025

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠ In this episode, I sat down with Ginny Delaitre, founder of VDS Digital, to unpack how trust becomes your secret weapon in marketing — especially in industries that don't mess around like military, healthcare, and cybersecurity. Ginny shares her journey from product design to UX marketing mastermind, and how her...

How To Build An AI Automation Agency in 2025 - Hamza Baig 21.07.2025

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠ Ready to build an AI automation agency in 2025? Learn how to automate your lead gen and scale your business with AI. In this episode, I chat with Hamza Baig — AI automation agency owner and AI educator — about the exact systems he’s built to turn cold leads into conversions (while he sleeps!). We get into how Ha...

AI Marketing in 2025 - Is Traditional Marketing Dead? - Sara Nay 17.07.2025

Get Your FREE AI Copywriter here: ⁠https://conversionzoo.com/ai-copywriter-assistant/⁠ Sara Nay, CEO of Duct Tape Marketing, spills the secrets behind her 15-year rise from intern to CEO, and how AI is blowing up traditional marketing models. In this fast-paced episode, Sara breaks down the chaos of modern marketing, the power of AI tools like Ella, and why agencies need to stop being doers and st...

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