Contractor Secrets

The future of contractor marketing is here. In this Partner Spotlight, Danny Barrera — founder of Contractor Click — breaks down how AI, SEO, Google Ads, and Google Business Profile are changing how contractors and home service businesses get leads. Danny sits down with Eli for a raw, value-packed conversation covering both the business and the story behind it. He shares his journey from growing u...

Would you know if your last 5 leads came from ChatGPT? In this episode of Partner Spotlight, Eli sits down with Jacob Bartholomew, Senior Account Strategist at Mr. Pipeline, to break down how customers actually find home service businesses in 2026 — and why the SEO playbook from 3 years ago no longer works. Jacob shares how Mr. Pipeline spent a year cracking how to get clients recommended by ChatG...

Most contractors think they have a sales problem. You don't — you have a friction problem. In this episode of Contractor Secrets, Tanner breaks down operational efficiency for home-service businesses: the law of averages, why supply and demand means you HAVE to stand out, and the single biggest mistake killing your Facebook ad conversions. He shares the exact reason leads fill out your form an...

After personally coaching over 400 business owners, I've seen exactly what separates the contractors who break through seven figures from the ones who stay stuck in the norm. In this episode, I break down the 3 patterns that show up every single time. Whether you run a painting business, roofing, HVAC, or any home service company, these principles are the foundation for real growth. 📘 Grab th...

Japheth is three months into his roofing business and already running into the wall every contractor hits: he's the bottleneck. He's the closer, the estimator, the admin, the guy meeting every adjuster. So we sat down for a Business Breakthrough and mapped out exactly how to get him out of the way and let the business actually scale. We cover the office admin / insurance facilitator role,...

A faith-driven roofing founder is doing everything right — viral social media, wrapped trucks, real estate referrals, over-the-top customer service — so why are leads still his #1 bottleneck? In this episode of Contractor Secrets, I break down the single marketing mismatch quietly capping his growth, and how to fix it fast. We get into: • Why marketing an unknown product creates friction (and what...

Josh built Green Construction & Roofing from $0 to $550K in his first year — and he's on track for $1.5M. So why can't anyone find him on Google? In this live business breakdown, we pull up his market in Biloxi, MS and discover the brutal truth: he's spending $10,000/week on ads and is NOWHERE to be found. The problem isn't his budget. It's his name, his niche, and who he h...

Journey has been painting since 1990. Got his California contractor's license in '96. Been on his own for 15 years. And in January of this year, he decided he was done. Done picking up the brush every day. Done being the bottleneck. Done being a "painter" — and ready to become a business owner. The problem? Four months in, he told me he's making less than when he worked alone...

If you've ever lost a job to a cheaper competitor, been told "your price is too high," or felt like just another name on a 3-bid list — this episode is for you. In this solo episode of the Contractor Secrets Podcast, I break down what the single most important concept in home service: value. Not the kind you list on a flyer — the invisible kind. The stuff customers can't see, can...

If you can't find or keep good employees in your home service business, the problem isn't the labor market — it's your system. In this video I'm walking you through the exact framework I use to attract, filter, and retain quality A-players in my house painting business, and how you can install the same model in yours. We cover the two non-negotiables (provisions + hiring funnel), w...

Most contractors think pricing is the problem. It's not. It's the invisible currency you're losing at every customer touchpoint — and you don't even see it happening. In this episode of Contractor Secrets, I break down exactly how Premium Painting does $1.6M with a $5,800 average job size in Florida, charging 20-40% more than the competition… and still winning the job. I walk you t...

In this episode, I sit down with Ashton - a skilled Painter who built a business that's completely dependent on word of mouth. Sound familiar? This one gets real. We talk faith, fear, and the scarcity mindset that keeps good painters stuck. We dig into why word of mouth is a ticking time bomb, how to think about Google Ads vs Facebook Ads through the lens of buyer intent, and the math behind p...

In this episode, I sit down with Evan from Denver Interior & Doors — a skilled carpenter who built a business that's completely dependent on him. He's the estimator, project manager, lead carpenter, and marketer all rolled into one. Sound familiar? We break down why saying yes to everything is actually breaking his business, how to niche down when you're afraid of losing revenue, and a simple...

From teacher to 6-figure kitchen remodels — Cory Leister's story will leave you inspired. In this Partner Spotlight, Tanner sits down with Cory Leister, founder of Inspired By You, a cabinet refinishing and full home renovation company celebrating its 10th year in business. Cory opens up about the rock bottom moment that sparked her business, how faith and family carried her through her darkes...

The marketing secrets no one's telling home service business owners. I've spent years figuring out what actually works — and watching contractors waste thousands on stuff that doesn't. In this episode, I'm laying it all out. No fluff. No BS. Just the truth about marketing your home service business in 2026. Whether you're broke and need leads tomorrow or you're scaling past...

Home service business owners — it's time to make your move. In this episode, I'm sharing the 3 strategic plays that helped me build a $1.5M painting business that runs without me. Less than 5 hours a week. No burnout. No chaos. These are the same moves I've watched transform hundreds of contractors from overwhelmed operators to actual business owners. In this video I cover:→ Move #1: H...

I built a $1.5M painting business that runs without me — less than 5 hours a week. In this episode, I'm breaking down exactly how the system works and how you can replicate it in your business. Here's the truth most contractors don't want to hear: if your business can't run without you, you don't own a business — you own a job. I learned this the hard way. In this video I cover...

You're selling jobs, managing crews, answering every phone call, texting colors to your team, and wondering why nothing runs without you. Sound familiar? In this episode I sit down with Durant Foote of Unlimited Painting and break down exactly what's holding his business back — and it's the same thing holding most contractors back. We go through his entire production workflow and expos...

Try DripJobs free for 14-Days - DripJobs.com In this episode, Tanner Mullen discusses effective marketing strategies for home service businesses in 2026. He emphasizes the importance of understanding marketing principles, the evolving nature of word-of-mouth marketing, and the limitations of SEO for businesses under $750,000 in revenue. Tanner also explores the benefits of lead aggregators and Fac...

In this episode, Tanner Mullen engages in a deep conversation with Alan, who shares his journey from a successful career in real estate investing to starting a painting business. Alan discusses the challenges he faced, including a mental breakdown after losing his home, and how he found motivation to pivot towards a local business that could provide financial stability. The conversation highlights...

Sign up for DripJobs: DripJobs.com Free 1-1 Business Coaching Session Signup : https://calendly.com/dripjobs/breakthrough In this conversation, Tanner Mullen and Caleb Plus discuss the operational challenges faced by Caleb's painting business, focusing on performance pay, accountability, communication, project management, and hiring strategies. They explore the importance of establishing clear own...

Start Your 14-Day Free Trial of DripJobs! Book a free 1-1 Coaching Session with Tanner In this episode of the Contractor Secrets Podcast, Tanner Mullen shares valuable insights on sales strategies for 2026, emphasizing the importance of understanding customer value and effective follow-up techniques. He discusses the significance of energy and mindset in sales, and how to create value in customer...

Summary In this episode, Tanner Mullen discusses the evolving landscape of customer behavior in 2026, emphasizing the importance of understanding and adapting to these changes in the home service industry. He highlights the significance of value in sales, the role of trust as an invisible currency, and the need for businesses to engage with the new age buyer who is increasingly impatient and has h...

Summary In this conversation, Tanner Mullen and Josh Edwards discuss the evolution of Josh's painting business, focusing on growth, challenges, and strategies for effective project management. They explore the importance of hiring the right team, establishing accountability, and refining production rates to enhance operational efficiency. The dialogue emphasizes the balance between character a...

In this episode, I share insights on scaling a business, emphasizing the importance of leadership, trust, and investing in people. He discusses his personal journey of revitalization after a business pivot, the necessity of creating a sellable business, and the impact of genuine support on team dynamics. Tanner highlights the significance of building a strong team and the rewards of nurturing rela...