Content is for Closers

Status is often talked about in a negative light.  However, every human has a perceived status internally and an aspirational status either above, below, or at their current status level. We talk about how B2B companies need to assess the importance of status in their messaging and branding to prospects. 

Personas tend to be an ambiguous term with  On this episode, Adam explains how to build simple buyer personas that will impact your business and how you create content to sell clients.  

On this episode, Adam is joined by Brian Trautschold (CoFounder & COO) from Ambition . Brian discusses how Ambition is using content to attract raving fans for their business. 

Content is hard for small or startup B2B companies.  On this episode, Adam shares how we're structuring our content strategy internally and how you can get more run out of the pieces of content you may be producing without knowing it. 

On this episode, Bradley Metrock from Score Publishing (Alexa Conference) joins the show to discuss how B2B businesses can pursue niched #firstvoice ideas to drive results for their business. 

On this episode, Adam discusses the contrasts between "turnkey" and "templated" solutions, and the key difference that can scale sales for B2B companies. 

On this episode, Paid Media Savant, Rob Bettis joins the show to explain how B2B businesses can effectively craft a "Long-Tail" strategy to grow their businesses.  "The Riches are in the Niches"  Rob's Website  The UnFederated Podcast      

Back with episode two of #b2bbreakfast. On this episode, Adam talks about the value of creating content consistently, despite a lack of immediate result or reward. Also, he shares how Strafire is positioning itself in the market through content.  sidebar: 30 minutes of lunges are difficult. 

On this episode, Patrick Givens from Vayner Smart joins the show to discuss an overview of the Voice space & specifically discusses how B2B companies can build infrastructure to leverage voice, figure out their buyer's use case, and explains the difference in value between private and public voice ecosystems. 

We're back!  Kicking off season 2 with a brand new show we're calling #b2bbreakfasts. Each episode, we'll share some thoughts we're having as we build our own b2b company & growing the b2b businesses of our customers.  Today's topic: the difference between being market or marketing driven. It's a big one. 

Santosh Sankar  is a former guest of the pod and current podcast client of Strafire. He heads up  Dynamo VC  and is currently in mid-production of their brand new podcast. As such, we decided to capture a few snippets over time of how the process of creating a podcast is going, and what he likes/dislikes about it. If you’re in the throes of creating or are considering starting a pod… this one’s fo...

We're going back into the archives for today's conversation with entrepreneur Jason Zook.  This week in social media bummed us out, so we needed a shot in the arm and reminder about the pitfalls of social, the importance of real life, and how to build a business in between the two. 

On this episode, we interview the Founder and CEO of a white hot startup out of Chattanooga, TN called "Freight Waves."   Craig Fuller founded the company after several tough failures and discusses his mindset in surviving the low times, building a successful media company, and how blockchain can be applied to the transportation industry. 

Today there are new creative and (more importantly) effective B2B campaigns popping up regularly throughout industry.  On this episode, we explore 4 examples of our favorite B2B campaigns that utilized content + tech to target relationships with prospective buyers.

Carlos Whitaker is a man of many talents.  From starting a dot com, to earning a career as a renown musician, winning a People's Choice Award, and now writing two best-selling books; Carlos has a diverse career background.  On this episode, we talk about what got him to where he is today, how he has explored his various interests, and how he important mental health is in a day of tech and informat...

On this episode, we talk with Dennis Brown.  Dennis is an entrepreneur, author, and podcast host of the show " Growth Experts ."  After failing for nearly 10 years as a young entrepreneur, Dennis turned his career around and founded and sold two successful companies.  He walks us through how we went from his company's worst sales person to generating over $20 million dollars in annual sales, and s...

On this episode, we talk with Entrepreneur and Copywriter Ana Gotter. Ana shares her personal story of how she went from working as a sales clerk at a jewelry store to building a 6 figure copywriting business. She shares some advice and the lessons she's learned in doing so.  Check out her work on  her website. 

On this episode, we sit down with Erik Jacobson. Erik is the Founder and CEO of Be My Guest; a podcast PR agency that books publicity tours for authors, entertainers, celebrities, and CEOS.  Erik shares how he leveraged working for Tim Ferris to start his own business, and how any starter can use other people's podcasts to their benefit.  Erik's Company  

On this episode, we talk to Gene Ho of Gene Ho Photography.  Although he has many celebrity clients like Dale Earnhardt Jr., Darius, Rucker, Kevin Costner, and Matt Schaub, Gene is best known for his role as the photographer to Candidate Donald Trump during the 2016 election.  We discuss how he built his career, and Gene tells the story of how he got the gig with the President by sneaking into an...

On this episode, we dive into how you can effectively engage with others' content on LinkedIn in order to grow your network, develop your audience, and drive conversions. 

On this episode, we discuss this week's news topics:  Burner Accounts  The Drum Becoming a Global Media Company Marketing Lessons from Drake

On this episode, we sit down with Andrew Scarbrough from PriceWaiter to discuss eCommerce in 2018, pitching GaryVee, and building a startup over a decade. 

On this episode, we discuss part 1 of a 3 part TSS U series on how to leverage LinkedIn to grow your brand and develop real business.  Business Model Canvas   LinkedIn 30 Days Social

On this episode we discuss this past week's news highlights, including:  Deadspin controversy  Podcast helps overthrow a government Amazon Facial Recognition Tech  "Voce" bringing interactive notes to podcasts  Airbnb Travel Stories  Also, check out our co-host Nathan Kittrell's brand new show! "The Growth Mode Podcast" 

On this episode we discuss one CEO's 4 step process to creating content and becoming an influencer. Josh Steimle is the CEO of Influencer, Inc. and he shares how he built his company, has created content, and how becoming an industry influencer directly led to $5 million worth of sales. Josh's website: https://www.joshsteimle.com/ Josh's company: https://www.influencerinc.co/