Content is for Closers

Highlights from the conversation: Defining “growth” (5:57) Mistakes to avoid when it comes to selling (14:47) Why forecasting is important and how to do it (24:59) New content trends and ideas (32:04) Keep up with Mike: Catalyst Sale: https://catalystsale.com/ Find My Catalyst : https://catalystsale.mykajabi.com/ LinkedIn: https://www.linkedin.com/in/mikesimmons * Want to be featured in a future e...

Highlights from the conversation: Tristen’s experience working at HEARD (2:39) Entering the workforce as a remote employee (4:54) Why Tristen’s relocating to Hawaii (6:40) Preparing for remote work (8:29) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id1280589855 * Support the pod by spreading...

Highlights from the conversation: How CrossingBroad came about (2:44) Selling CrossingBroad to Excel Media (11:53) About Monetize Media (17:55) How to 5x your revenue without ads (21:07) Content trend: products (28:36) Keep up with Kyle Scott: CrossingBroad: https://www.crossingbroad.com/ Monetized Media: https://monetized.media/ Monetized Twitter: https://twitter.com/monetizemediahq Kyle’s Twitte...

Highlights from the conversation: Ben’s background and career journey (9:56) Why operators can benefit from book writing (16:47) How to write a book (19:03) One book, to commercial outcomes (22:07) How Damn Gravity helps authors find success (25:14) About Great Founders Write (29:28) Thinking through the success rate of books (31:49) Content trends (34:17) * Want to be featured in a future episode...

Highlights from the conversation: How Ben’s podcast came to be (8:31) Using Notion to take notes (11:18) Scripting a podcast episode (14:52) The future of Ben’s podcast (19:00) The best outcomes of content creation (21:08) Content trends (28:00) Links & Resources: Content Is for Closers YouTube Channel Keep up with Ben: How to Take Over the World podcast: https://www.httotw.com/ Twitter: https://t...

Highlights from the conversation: Favorite fiction reads (8:25) Rachel’s career journey (10:51) Working at Morning Brew (15:40) Growing an audience-driven newsletter (18:05) Publishing content (21:56) A recent content series brainstorm (22:37) Exciting content trend (33:39) Links & Resources: No One Is Talking About This A Little Life Tydo Tables Keep up with Rachel: Twitter: https://twitter.com/r...

Highlights from the conversation: Generating your own interest and hype (11:30) The founding of SalesFlare (19:01) Flipping slow conversation to sales (24:32) Why SalesFlare is a helpful sales and marketing tool (31:22) Building a product that organizes all things sales (35:45) Links & Resources: SalesFlare: https://salesflare.com/ Jeroen’s Twitter: https://twitter.com/JeroenCorthout * Want to be...

Highlights from the conversation: Heather’s background and career journey (8:09) Leadership as action (12:29) Platforming diverse voices (15:47) Learning to lean into what makes you different (21:20) How to encourage diverse conversation (29:08) A shift in the consumer demographic (33:14) Keep up with Heather: Twitter: https://twitter.com/heatherjbrunner Work for WP Engine: https://wpengine.career...

Highlights from the conversation: Keith Hernandez: baseball, Seinfeld, or content creator? (8:03) Keith’s background and career journey (10:06) Creating content with a full-time job (18:23) Launch Angle: name and mission (20:49) Determining if you should have a branded content studio (23:30) Advising content creators about Web3 (29:22) The best part of content creation (34:30) Becoming a content c...

Highlights from the conversation: What Landon’s been up to since we last talked (9:12) Making it to the top 10 of all podcasts (11:23) Twitter spaces and Clubhouse (12:27) inTheir20s update (15:53) How to have a two-way connection (20:31) Debunking podcasting as white noise (25:18) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com...

Highlights from the conversation: Becoming the barstool of freight and logistics (8:32) Why truck drivers are overlooked in the content world (11:56) The operational steps of validating a new content platform (14:27) How hiring has been going (17:03) How Dooner got into such a unique career (21:05) What drew Dooner to podcasting (25:10) From 10 episodes to the Director of Marketing (26:32) What’s...

Highlights from the conversation: Ramona’s background and career (7:24) The story of My Money Future (11:36) How Ramona transitioned into a tech platform (21:09) Concerns about moving to Web3 (26:55) Moving from content to product (34:22) On the horizon (38:03) Keep up with Ramona: Twitter: https://twitter.com/dinero_diva Instagram: https://www.instagram.com/mymoneymyfuture/ * Want to be featured...

Highlights from the conversation: MATS and why we were there (1:50) The gap between truckers and technology (6:04) Problems we observed: mistrust, siloed solutions, short term thinking (12:11) Solutions (18:11) The trip’s great mystery (31:07) * Want to be featured in a future episode? Drop your question/comment/criticism/love here: https://podcasts.apple.com/us/podcast/content-is-for-closers/id12...

Highlights from the conversation: Dealing with internet fame (7:11) How to pick which projects are worth pursuing (11:47) The value of learning how to code (18:35) How Steph produces the volume of projects she does while being employed (24:10) The content trends Steph is most excited about right now (32:07) Keep up with Steph: Twitter: https://twitter.com/stephsmithio LinkedIn: https://www.linkedi...

Highlights from the conversation: About Sully and his sweaty startups (7:27) Content creation’s role in Sully’s startups (9:47) Leveraging relationships (11:33) How Sully started a cleaning company (13:04) Dealing with negativity (16:00) Building support through virtual assistants (19:25) From 0 to two successful startups (24:05) Starting Elevate and Delegate (26:03) Keep up with Sully: Twitter: h...

Highlights from the conversation: How Henry got started (5:07) From a podcast to a company (9:43) Attention discrimination & squatter marketing (20:55) The birth of Clipt (23:59) Recruiting for Clipt (27:01) Benefits of daily content creation (31:12) What’s on the horizon for content (35:25) The value of a co-founder (36:13) Keep up with Henry: YouTube: https://www.youtube.com/channel/UCFN6lQpfY8X...

Highlights from the conversation: Marco’s career journey (4:11) The character traits behind perseverance (11:47) Working with celebrities (16:35) Drop Party: product or service? (20:42) Speaking to the masses versus a niche audience (25:27) The future of experiential marketing (28:10) Keep up with Marco: Twitter: https://twitter.com/allthingsmarco LinkedIn: https://www.linkedin.com/in/marcomarandi...

Highlights from the conversation: Justin’s content creation journey (5:24) Self-teaching content essentials (9:21) The “serendipity engine” (11:41) Advice for those just starting out (15:22) Impact in content (18:55) Content creation toolkit (20:56) Twitter spaces (22:52) Links & Resources: The Against Malaria Foundation Justin’s interview with Rob Mather Notion Hypefury Keep up with Justin: Twitt...

Highlights from the conversation: About ​​Topknot (4:34) How teaching shaped content strategy (6:22) Infusing company philosophy into the structure (11:05) Rethinking advice-giving (13:16) Using the social media platforms that work best for you (20:39) Not limiting future growth by past behaviors (26:12) 2022 Trends: user-generated content, social media authenticity, the metaverse conversation (28...

Highlights from the conversation: The day-to-day for a writer at HubSpot (6:36) Newsletters at the highest level (10:40) Three ways to monetize a newsletter (14:05) Engagement relative to audience size (19:49) How to make money in the creator space (25:51) Content creators who have successfully monetized their work (30:16) How Ethan got into his career (34:06) 2022 content trends: magazines (36:12...

Highlights from the conversation: What CVO means and does (3:34) The importance of experience (6:11) Having a 30-year perspective (9:01) Building digital service (10:44) Digital-first impressions (13:06) Growth contributors (16:37) Team building habits (20:21) External influences on internal creativity (24:19) Being tech-wise in the media industry (28:15) Links & Resources: The Infinite Game by Si...

Highlights from the conversation: Raising $40 million (5:01) Goals bigger and deeper than money (7:32) How a podcast started it all (10:48) Ruben’s process for relevant and organic content (16:29) Balancing CEO and content creator (20:50) What’s on the horizon (24:32) Links & Resources: Wanting by Luke Sturgis Ruben’s Twitter Spaces Breaking Into Startups Ruben’s appearance on Running In Public Ta...

Highlights in this episode include:  * (3:38) Heard Hot Takes * (6:46) Have You Heard * (10:20) How Sonny went from acquired to acquirer  * (16:17) Using content to connect with investors and customers * (29:12) Doing annual planning that actually works * (37:54) Specific steps to building a 10 year plan Links & Resources:  Follow Sonny on Twitter Grey Rock Returns Principles.design Travels with C...

Show notes: * (2:32) Heard Hot Takes * (6:23) Have You Heard * (9:20) Tim’s journey from publishing books to search marketing * (13:12) What “SEO” done well looks like * (21:10) Making content that will rank for Google’s algorithm * (28:12) Selecting a CMS platform that will fit your growth goals Links & Resources:  Follow Tim on Twitter Tip Top SM App Sumo Content Snacks --------- * Want to be fe...

Show notes: * (3:32) Heard Hot Takes? * (7:12) Have You Heard * (12:20) Growing to $200m annual recurring revenue * (17:12) What kind of people you should hire to build a world-class demand gen team * (22:53) How working as a music producer vaulted Gaetano’s marketing career * (31:32) Creating B2B content designed to be consumed rather than solely intellectual * (33:21) What has Gaetano excited fo...