Commercial Break

In this episode we chat with Smadex CRO Phil Gontier about how a DSP born in mobile app marketing is now using CTV as a high‑impact performance channel.  Phil explains how Smadex connects the “big screen” and the “small screen,” attributes installs via IP and mobile measurement partners, and optimises to D1/D3/D7 ROAS rather than CPMs.  The discussion also covers the CTV supply pyramid, “net new”...

Ross Appleton explains how Tubi — Fox Corporation's free, ad-supported streaming service — is building its UK presence by focusing on fandoms, data-driven personalisation, and a viewer-first approach to advertising. Launched in the UK in July 2024, Tubi now claims the largest free catalogue of content in the UK amongst all streamers, attracting a younger, more diverse audience — over half Gen Z an...

Lindsey Clay explains how TV has evolved from purely linear broadcasting into a broad, addressable ecosystem – and why it remains both the most effective and most trusted advertising medium. The conversation explores what truly constitutes “TV” (and why YouTube doesn’t), the shift to on-demand and internet delivery, the rise of addressable TV, and advertisers' increasing demands for data, targetin...

Episode Summary Antonia Faulkner outlines Samsung Ads' unique position as a hardware giant evolving into a media powerhouse, leveraging data from one in three European smart TVs. The discussion covers Samsung's services like TV Plus (FAST), Cloud Gaming, and Art Store, all monetised via Samsung Ads. Key themes include data enrichment from TV, mobile, and gaming for precise targeting and measuremen...

In this episode, David Sanderson explains Sky Media's addressable TV platform, AdSmart, its evolution since 2012, and why true addressability requires a residential address - not just an IP or postcode. The conversation covers Sky's position within Comcast, the enduring strength of linear TV, Sky's representation of Warner Bros., Discovery, Paramount/Channel 5, and Virgin Media, and how the fragme...

Episode Summary Alex Wright explains how Channel 4 has transformed from a traditional broadcaster to a digital-first streaming platform. The conversation covers the Future 4 and Fast Forward strategies, Channel 4's public service remit, the evolution of programmatic advertising, data collaboration through clean rooms, and retail media partnerships with Nectar 360, Tesco, and Boots. Key themes incl...