CommerceTracks
CommerceTracks - In Market
In Market is CommerceTracks’ unscripted, in-the-moment vidcast that captures the real conversations behind the brands people actually buy from – and the merchants and designers who keep pushing commerce forward. Through candid dialogue and honest storytelling, each episode traces the origin of an idea and the winding path from concept to customer: creative breakthroughs, merchandising bets, sourcing realities, pricing strategy, product storytelling, operational growing pains, and the daily decisions that separate a good brand from a durable one. Rather than polished talking points, In Market
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6. Jan 2026
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In Market | Episode 1: In Market w/ Anastasia Melvin @ Oliphant 06.01.2026 1:08:12
In this episode of In Market, we go behind the scenes with Anastasia Melvin, Wholesale & Retail Operations Director at Oliphant – the contemporary women’s ready-to-wear brand known for travel-inspired color, playful prints, and artisan-crafted details. Hosted by Andrew Potkewitz, this episode explores how a modern fashion brand operationalizes “beautiful chaos” – aligning wholesale...
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